INTEGRATED DIRECT MARKETING MADE EASY

Learn, Engage, Automate, Listen

Key “Care Abouts”

Customer Acquisition

Customer Retention

Media Fragmentation

Brand Management

Stretching Limited Ad Funds

Franchisee Consensus

Measurement/ Accountability

Limited Internal Resources

Media Efficiency

Customer Acquisition

Customer Retention

Media Fragmentation

Customer Experience

Store Traffic

Measurement/ Accountability

Time Starved

Corporate/Franchisor Franchisee/ Store Manager

How We Can Help…

LEARN

• Analytics

• Modeling

• Media Mix

• RFM

• Churn Analysis

ENGAGE

• Direct Mail

• Mobile

• Email

• On-Line

• PURL/GURL

• Surveys

• IVR

• Call Center

AUTOMATE

• Prospecting

• CRM

• Creative

• Versioning

• Payment

• Co-Op

• Access

LISTEN

• Conversion Tracking

• Customer Satisfaction Indexing

• Post Analysis

• ROI Analysis

• Reporting

Prospecting

• Look-a-like

• Cream of the Crop

• New Mover

• B2B

Lead Conversion

• Surveys

• Escalating Incentives

Customer Loyalty and Retention

• Thank You

• Surveys

• Reminders / Offers

• Cross Sell/ Up Sell

• Points Programs

Lost Customer Recovery

• Surveys

• Offers/Incentives

Marketing Programs

How We Execute

Analytics and

Modeling

Back-end

Analysis and

Refinement

Learn

Analytics

Look-a-like Modeling

Highest Value Modeling

Churn Analysis

Recency, Frequency, Monetary

Cross Sell/ Up Sell

Media Mix Optimization

All analytics performed in house

Value add with execution

Engage

Direct Mail

Shared Mail

Mobile

Email

On-Line Couponing

PURL/GURL

Surveys

IVR

Call Center Services

Automate

Guest and Client Access

CRM and Acquisition

Facilitates Individual Zee Orders

Proofing On-Line

On Line Credit Card Payment

Pre-set Business Rules

Results Tracking and Reporting

Low Volume Support

Co-Op Management

Listen

Post Campaign Analysis

Demographics

Drive Time

PRIZM Cluster

Direct Mail, Email, Mobile

ROI Analysis

Lifetime Value

Customer Satisfaction

Scenario 1 (21 Loc) Break Even

Scenario 1 (21 Loc) Estimated

Scenario 2 (10 Loc) Break Even

Scenario 2 (10 Loc) Estimated

Redemptions 5306 13823 3394 6961Average Ticket $7.50 $7.50 $7.50 $7.50 Total Sales $39,795.00 $103,669.13 $25,455.00 $52,205.25

Gross Margin 40% 40% 40% 40%Gross Profit (1X) $15,918.00 $41,467.65 $10,182.00 $20,882.10

Assumption - Continuing Business 80% 80% 80% 80%Average # of Annual Trips 6 6 6 6Annual Gross Sales $171,914.40 $447,850.62 $109,965.60 $225,526.68Annual Gross Profit $76,406.40 $199,044.72 $48,873.60 $100,234.08

Cannibalization 10% 10% 10% 10%Offer Value $1.25 $1.25 $1.25 $1.25 Cost of Cannibalization $663.25 $1,727.82 $424.25 $870.09

Incremental Gain $75,743.15 $197,316.90 $48,449.35 $99,363.99Program Cost $75,740.00 $75,740.00 $48,448.00 $48,448.00ROI 0.00% 160.52% 0.00% 105.09%

Response RequirementsShared Mail Impressions 460,000 460,000 200,000 200,000One-to-One Impressions 148902 148902 82428 82428SMS Impressions 63000 63000 30000 30000Coupon Wallet Impressions 10000 10000 6000 6000Total Impressions 681,902 681,902 318,428 318,428

Response Rate 0.78% 2.03% 1.07% 2.19%

Management and Reporting Tools

Online Tools and Reports

View/Adjust Marketing Programs

View Marketing Activity Details

View Campaign Effectiveness Reports

Vies Customer Satisfaction Metrics

View Customer Survey Results

Organizational Benchmarking

Monthly

Invoice Details

Marketing and Service Activity

Marketing Effectiveness

Customer Satisfaction Details

Next Steps

Demonstration

Project Scoping Process

Proposal