What does Social Media have to do with

Learning?

Stella LeeBlended Learning Leader, Global Learning TeamGolder Associates, Inc., Canada

iCore Researcher, SCIS, Athabasca University

Learn@Work Week – Sept 20, 2012

Photo credit: http://www.flickr.com/photos/adoyle/6953976455/

Today’s outline

•Social Media Trends and Usage

•Implications for Learning

•Foster a Dynamic Social Learning Space

•Q & A

What is Social Media?Photo credit: http://i1064.photobucket.com/albums/u371/elizabethcornelius18/1207-social-media.gif

Wikipedia’s definition

• Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

Two ways of looking at it

1.systems - e.g. Flickr, YouTube, del.icio.us

2. technological approaches - e.g. collaborative filtering, recommender, shared tagging

Social Media Trends and UsagePhoto credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/c

Social media trends and usage

•Canada has the world’s highest social networking penetration - 49.3% (2011)

•47% of Canadians use Twitter (18% of all Twitter accounts)

•58% have blogs

•In 2011, 50% of online Canadians visited a social media site at least once a week

•35% visited every day

•18-34 years old heaviest users

•daily access to email declined 28%

source: comscore’s December 2011 report: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking

Implications for Learningphoto credit: http://www.flickr.com/photos/heycoach/1197947341/sizes/z/in/photostream/

•Formal learning - classes Formal learning - classes and online workshops and and online workshops and events, is the source of only events, is the source of only 10% to 20% of what we 10% to 20% of what we learn at worklearn at work

- Jay Cross

Social media is everywhere...

•Marketing and communication

•Organizational learning and development

•Personal development

•Research

• v

A “DIY” model

•A lot more amateurish effort (Shirky, 2008)

•It is scattered all over, many overlapping effort

•It is organic/self-organizing

•A sub-culture movement (not officially supported by institutions)

Foster a dynamic social learning spacePhoto credit: http://www.flickr.com/photos/aaronknox/5237937436/

From one-way broadcast

To two-way conversations

Photo credit: http://www.flickr.com/photos/rohitrath/4159943702/sizes/l/in/photostream/

Many-to-many connection

Photo credit: http://www.flickr.com/photos/sjcockell/3251147920/sizes/m/in/photostream/

Sharing

Photo credit: http://www.flickr.com/photos/shareconference/5422273956/sizes/o/in/photostream/

Collaborating

Photo credit: http://www.flickr.com/photos/opensourceway/5161094139/sizes/o/in/photostream/

Co-creating

Photo credit: http://www.flickr.com/photos/the-g-uk/3709881283/sizes/o/in/photostream/

From then to nowThen NowFormal Learning Space Informal Learning SpaceMass Learning Personalized LearningCompetitive CollaborativeRestricted & Constructed Creative & ExtendedInstruction Personal Author &

InnovatorContent Knowledge &

Understanding

Social learning is evolving fast

•Not sure of the tools to use

•Social platform new and changing every day

•How to measure?

•Netiquette

Yammer - private social network

Jam - social learning

Photo credit: http://www.flickr.com/photos/56155476@N08/6660036695/sizes/l/in/photostream/

It’s no longer all about how much you know...It’s about how well you can learn.

Start learning…

• A new framework for supporting learning and performance in the social workplace

• Internet Time Alliance Blog (with a social learning focus)

• Why education needs social media

• Social Learning Blog

• 100+ examples of use of social media in learning

Questions? Comments? Ideas?

photo credit: http://www.flickr.com/photos/wfiupublicradio/5600608701/

Thank you!

•Email: stella_lee@golder.com

Twitter: @stellal

•Slideshare: http://www.slideshare.net/StellaLee7/

•Academia: http://athabascau.academia.edu/StellaLee

•LinkedIn: http://ca.linkedin.com/pub/stella-lee/1/588/a32