learn and earn doc (2015) nationals

Learn and Earn Project

A Memorable Father Daughter Dance Benefiting theRoss Heart Hospital, Columbus, Ohio

Liberty DECAOlentangy Liberty High School

3584 Home RoadPowell, Ohio

Lila Appaya, Ashley Mager and Katie BestApril 25, 2015

TABLE OF CONTENTS

I. Executive Summary ................................................................................. 1

II. Introduction ............................................................................................. 2

III. Analysis of the Business Situation ............................................................ 4

A. Trading Area Analysis ..................................................................... 4

B. Market Segment Analysis ................................................................ 6

IV. Planned Operation of the Proposed Project ............................................... 8

A. Proposed Organization .................................................................... 8

B. Proposed Product or Service .......................................................... 12

C. Proposed Marketing Strategies ....................................................... 14

D. Projected Budget ........................................................................... 17

1. Projected Operating Budget ...................................................... 17

2. Rationale for the Projected Budget ............................................ 17

V. Outcomes .. ............................................................................................ 19

A. Describe Project Implementation, Unusual of Unforeseen Challenges

or Success and the Methods of Handling Them ............................... 19

B. Learning Outcomes ....................................................................... 22

C. Earning Outcomes ......................................................................... 24

D. Recommendations for Improving the Project ................................... 27

1. Recommendations for Future Projects ....................................... 27

2. Plans for Improving the Learning and Earning

Outcomes of the Project ........................................................... 28

VI. Bibliography .......................................................................................... 29

VII. Appendix .............................................................................................. 30

Learn and Earn Page 1

I. EXECUTIVE SUMMARY

Revenue Expenses Profit

$8,426.75 $2,113.66 $6,400.02

Service: The Ross Heart Hospital Father Daughter Dance, aimed at providing fathers and daughters with a superior ser-vice while raising awareness and proceeds for the Ross Heart Hospital to further research on cardiovascular diseases,in honor of Keith Best. Keith Best is Katie Best’s father, who passed away this last year due to an unexpected heart attack. At the dance we also had various products like, bouquets of flowers, raffle tickets, picture strips from a photo booth and promotional giveaways. In order to create a superior service for our consumers we modeled our business after the Walt Disney Co.

The dance comprised of the following:• DJ • Flowers for Sale• Photo Booth • Free Giveaways • Diamond Necklace Raffle • Hors d’oeuvers and Deserts• Guest Speakers:

o Dee Miller, former football player for The Ohio State Buckeyes and The Green Bay Packers. o Anne Stockton, employee at the Ross Heart Hospital and Peter Mohler, Physician at the Ross Heart Hospital.

1. Ticket Sales- $3,451.90 3. Flower Sales- $600.002. Jewelry Raffle- $650.00 4. Photo Booth- $210.00Costs:1. Entertainment- $450.00 3. Promotion- $95.002. Food & Catering- $1,155.77 4. Decorations- $184.07

Outcomes:Learning: Gained communication, decision making,leadership, marketing and managing skills.• Learned how to supervise activities and communicate with employees• Gained quick decision making skills and applied them in situations throughout our project• Learned how to take on leadership positions• Learned how to organize and manage an event• Learned how to effectively target a market

Earning: Total Number of Guests at the Dance: 562

Place/ Distribution of the Dance: • Held At: Olentangy Liberty High School • Direct Channel: Sold Pre-Sale tickets directly to the girls at each of the elementary schools and sold tickets at the door of the dance directly to the fathers and daughters.

Promotion of the Dance:• Target Market: Parents and their daughters who are enrolled in either Tyler Run, Indian Springs or Scioto Ridge Elementary Schools.• Advertisement: o Displayed a total of 3 banners and 7 posters at each of the elementary schools. o Sent a flyer home with each of the girls.• Personal Selling: o We hired classmates to sell pre-sale tickets at each of the three elementary school lunches. During the lunches our employees not only sold tickets but promoted the dance through word of mouth to our potential customers. • Direct Marketing: o Sent out emails to the parents through the elementary schools.• Public Relations: o We created an Instagram and Facebook account along with a website to inform potential and previous clients of upcoming fundraisers and news updates about our business event.

Organization:• Number of employees: 31• Type of management: horizontal organization Sources of Fundraising in Order to Meet Budgeted Expenses:• Sold Ross Heart Hospital Draw String Bags and raffle tickets an I-tunes gift card at one of the football games• Sold raffle tickets for $10.00 for a basket at a basketball game• Partnered with Yabo’s Tacos and received 15% of the profit from the Dine and Donate• We received funding from businesses and private investorsSources of Revenue from the Dance

Anne Stockton, a guest speaker, throwing giveaways into the crowd.


This year for Learn and Earn,

we knew without a doubt that we

would host the Father Daughter

Dance like last years DECA chapter

did. However, this time we planned

to expand our target market to 3

schools and work specifically on creating a superior brand

for the dance. In turn, this will give the dance an excellent reputation and increase profitability.

We also decided to change the charity the dance is benefiting to the Ross Heart Hospital, in honor

of Keith Best, our Liberty DECA member Katie Best’s father, who passed away last year due to a

sudden heart attack.

Our first step in planning the dance was to create objectives that would help us stay on a

successful track throughout the process. We created two main goals; the first, to raise money for

the Ross Heart while spreading awareness about cardiovascular diseases. This goal is oriented in

the earning side of the dance and while it is still important, we focused more of our energy into the

emotional aspect of the dance, therefore the second goal being to create a magical night for fathers

and daughters to bond. Along with this theme, we decided to model our company after

Walt Disney due to its success in the entertainment industry as a result of its outstanding customer

service. We will integrate Disney’s core values of safety, show, courtesy and efficiency throughout

our own business venture in order to mass-produce customer satisfaction. Through our operation,

we will enrich the lives of children and families while giving back to the community. As apart of

our brand, we created the slogan, “Follow Your Heart” to show customers and employees the focus

of our company, which is to abide by what you love. Families have strong bonds, therefore we

focused on using this to encourage good health. Determining these fundamentals helped to create a

II. INTRODUCTION

Ross Heart Hospital, Ohio State University


precise objective that guided all of our company decisions.

Throughout the project, we communicated with Anne Stockton, Senior Financial Analyst

at the Ross Heart Hospital, who assisted us with any needs for our event or questions we had re-

garding creating our research fund for the Ross Heart. Mr. Rees, our DECA advisor, was another

influential expert whom we consulted with about any major decisions or situations to ensure that

the outcome would be the most beneficial for our company and its objectives.

In order to generate start-up money to cover the costs of our dance, we reached out to local

and corporate businesses as well as private investors and hosted a number of fundraising events.

Our requests were met with a plethora of emotional as well as financial support within our com-

munity which contributed to our businesses success. These fundraising events included a football

raffle, a dine-and-donate night at Yabo’s Tacos and a basketball raffle. All of the items in the two

raffles were donated by local stores, eliminating our costs for these events. While these events were

smaller, they were still heavily advertised using multiple outlets such as Instagram, Twitter, Face-

book, the Patriot Parent newsletter, and flyers. These media outlets helped us gain support in the

community and made each event more profitable.

Our primary service, was hosting a father daughter dance for approximately 200 to 300

elementary aged young ladies. Our plan to conduct an event for 500 to 600 customers included

entertainment, food and fun for all, in an environment promoting the opportunity for fathers and

daughters to bond. Members of our DECA chapter acted as employees on the night of the dance

and each were assigned a specific job to complete. In order to maintain the values of Disney, we

required each member of our staff to attend a training night so we could ensure that our employees

would efficiently and effectively complete their job, making the experience more enjoyable for our

customers. We harnessed the power of creativity and imagination in every aspect of our project, by

sparking new ideas and solutions to implications and learning each step of the way.


A. Trading Area Analysis

SWOT Analysis:

III. ANALYSIS OF THE BUSINESS SITUATION

Table 1: The table below lists the general data of Powell, OH, the community in which we are conducting ourbusiness venture. (Opportunities)

Geographic Demographic Economic

• Powell is an upscale city located within Liberty Township just 14 miles north of Columbus, Ohio

• The current population in Powell is 12, 237 people, in 2013

• There are 128 charitable organizations located in Powell

• Founded in 1801 and incorporated in 1947

• There are 31 subdivisions and condo communities within

Powell

• The growth of new businesses is constantly increasing

• The suburb sits between the Olentangy and Scioto River in Delaware County

• According to the 2010 census, 3,796 households

• Unemployment rate is only 3.60%. compared to the nation-al unemployment rate which is 5.9%

• The city is 4.93 square miles, filledwithsmallbusinessesand upscale, developed neigh-borhoods

• 3,227 families live in Powell, creating a family oriented com-munity

• Future economic growth of the city is predicted at 39.20% increase

• 70.02% of its adults having a college degree or advanced degree, compared to a national average of 21.84%

• The median family income is $140,074, which is more than halfofthenation’saverageincome

Competitive Data (Threats)

Direct Competition:

• Other Father Daughter Dances: These dances include; the Indian Princess Father Daughter

dance held for the Girl Scout organization, the Kinsale Father Daughter dance and the Father

Daughter dance held at the Delaware County YMCA. These dances may result in a decrease of

the attendance due to the close proximity of the location and dates.


Table 2: The table below states the competitive advantages and disadvantages of the proposed product.

Advantages of Proposed Service (Strengths) Disadvantages of Proposed Service (Weaknesses)

• Convenient location to the market (each elementary schools feeds into Liberty High School)

• Amount of direct and indirect competition within the community

• Due to a large number of elementary schools in our district (15) there is a massive population of female students

• Otherfatherdaughterdancesthatfallinthesametime frame

• Lastyear’sdancewasverysuccessfulandnowhasa respected reputation • Limited amount of time to plan the event

• A large amount of small business allow for many donations and sources to fundraise

• Must budget spending given the large amount of start-up costs

• Community oriented city creates an ideal target market

• Amount of guests will not be known until the start of the dance, therefore we will have to estimate materials needed

Indirect Competition:

• Fundraisers: These include fundraisers conducted within the Olentangy School District.

Examples consist of movie nights at the elementary schools and fundraisers run by sports teams

and clubs at the high school level. Parents may decide to spend their money on other types of

fundraisers for their kids within the community, therefore impacting our potential profit and

attendance.

• Entertainment providers: Examples of businesses that fall within this category include

restaurants, movie theatres, concerts, theme parks, etc. These businesses compete for a share

the same target market as our own business, therefore this may effect the number of customers

we obtain.

• Charitable organizations: Examples of charitable organizations located in Powell include

Central Ohio Health Awareness Foundation, Kiwanis International Inc, Powell Animal Welfare

Society, etc. These charities could negatively effect the number of donations we receive because

each organization is trying to promote their own cause within the community.


B. Market Segment Analysis

Target Market of the Dance

Primary: Female students enrolled in the following

elementary schools: Tyler Run, Scioto Ridge, and Indian Springs.

Secondary: The parents of the female students enrolled in the elementary schools listed above.

Reasoning: We chose this market because the girls will persuade their fathers to attend, however,

their parents are the ones who will financially patronize in our business by buying tickets and par-

ticipating in the dance. Even though the mother is not the “consumer” of our product, she will have

an influence on the father’s decision of attending.

Graph 1: The graph to the right depicts the popu-lation of female students within each elementary school that we chose to market for the dance.

Reasoning for chosen Elementary Schools: • Tyler Run: o Location- Tyler Run has a convenient location for reaching our target market. o Community- Tyler Run is located within the Liberty Lakes neighborhood, because of this, the elementary school is very community oriented. • Scioto Ridge: o Location- Scioto Ridge neighbors several key neighborhoods. o Connection- Lila, a partner in the project, is an alum of the Scioto Ridge Elementary School, and therefore knows the staff. This school also participated in the previous father daughter dance. • IndianSprings: o Location- Indian Springs is located next to the high school which would allow us easy access to conduct the marketing campaign. o Population: Indian Springs has the largest number of female students.

Due to budgeting purposes and limited time we decided to target just three elementary schoolsthat feed into the Olentangy Liberty High School. Taking on more schools, would have significantly decreased the quality of service that we could provide based on our limited resources.

Table 3:


Table 4: To the right are statistics on the father daughter dance we held last year. We used these statistics to project the potential success of our own business based off of the past buying behavior.

Past Buying Behavior of last year’sRonald McDonald

Father Daughter Dance:Held: January 31st, 2014 at the Scioto

Ridge Elementary SchoolNumber of Female students that attended:

126 out of 295 attendedIncluded: DJ, Snacks, Décor, Flower Bouquets

Profit: $2, 019.00

Graph 2: The chart to the right depicts the suc-cess of the Ronald McDonald Father Daughter Dance which was held last year. 42% of the girls that go to school at Scioto Ridge Elementary attended the dance.

In order to start up a business, entrepreneurs borrow from a bank or a credit union, seek independent capital from independent investors or go to Wall Street for venture capital. The most plausible source of income for startup money for our small business, will come from independent capital from individuals and businesses who will be willing to donate to our cause.

Past buying behavior (for charitable organizations): The graph below shows the past buying behavior ofcontributions to charitable organizations.

Our sponsors will come from a variety of corporations and small local businesses in the Powell area. We will also reach out to people and organizations in our community and ask for individ-ual donations. As the graph below shows, individual donations will make up the largest portion of our startup money.

2012 contributions:$316.23 billion by source of contributions to charitable organizations (inbillionsofdollars-allfiguresarerounded)

Foundations$45.7415%

Bequests$23.41

7%

Corporations$18.15

6%

Individuals$228.93

72%

Graph 3: Chart 1:

Past buying behavior (for entertainment per income): The graph above demonstrates how much people in the U.S. spend per income on certain categories of spending. • The chart above shows a direct relationship between

income and spending on entertainment. As income rises, so does expenditure on luxury goods.

• Powell’s average income is $140,074. Therefore being an opportune location to provide an entertainment service, because the disposable income in Powell is relatively higher than that of other areas in Columbus.

Entertainment4.8% 5.1% 5.7%

How The Poor, The Middle ClassAnd The Wealthy Spend Their Money

Type ofSpending

HouseholdIncome

$15,000-$19,999$50,000 -$69,999

Above$150,000


IV. PLANNED OPERATION OF THEPROPOSED PROJECTA. Proposed Organization

Goals:

Financial:• Generate $5,000 in proceeds for the Ross Heart Hospital • Increase sales from year to year

Ethical:• Provide a superior service by modeling our business after Walt Disney

• Raise awareness for the Ross Heart Hospital and promote heart health

Listed below are start-up steps to form the project

Step 1: Production

• Create: The type of ownership of our business is a general

partnership, meaning that we own, operate and assume liability. We plan to keep a detailed calen-

der of our agenda so we know when each task leading up to our event needs to be completed.

• Expand: We plan to expand our service from last year with one elementary school, to include

three key elementary schools. This year we will generate start-up revenue through the gathering

of donations and the hosting of fundraisers, rather than having it deducted from our total revenue.

By putting these changes into effect, we will increase profits and awareness.

• Improve: We will improve our service from last year by focusing on providing our customers with

an outstanding service, using principals from the Walt Disney Co. to guide our business opera-

tion. These principals are comprised of safety, courtesy, show, and capacity. We operate on the

concept that, “it takes a happy crew to produce a happy show”, working hard to instill this same

idea into all of our employees. As the co-founders of this company we must remember that even

a show with all the best props is still doomed to fail if “the director doesn’t provide support and

direction.” We also plan to improve the financial aspect of our service by increasing sales and thus

enlarging our profit.


Step 2: Marketing

• We will conduct a series of marketing activities up until the product is received by the final con-

sumers, the fathers and their daughters. These activities include, advertising, direct marketing,

personal selling and public relations.

Step 3: Management

• Planning: Company objectives include raising awareness and revenue for the Ross Heart Hospital

while concurrently ensuring the satisfaction of our customers by providing the fathers and their

daughters with a night full of enchantment.

• Organizing: We will have employees working both the initial fundraisers and the actual event.

Each employee will be assigned a specific job and given a checklist that lists each job they are re-

sponsible to complete. They will be required to abide by a dress code to exemplify Disney’s image

of a unified and high quality staff. The employees who will be working the fundraisers and the

event will take inventory and count the money made regularly in order to maintain records.

• Controlling: For the dance, we will use a horizontal organization of management. This means

that top management, Lila, Katie and Ashley, will share decision making with self-managing

teams of workers. We will each serve as supervisors of departments of workers. Our employees

will be responsible for making decisions, completing tasks and coordinating their activities with

the other departments in the company. By doing this, we will empower our employees and in-

crease the overall satisfaction of customers.Supervisors

(Lila, Katie and Ashley)

HumanResources

Ticket Collectors

CoatCollectors

RaffleSales

FoodTable

PhotoBooth

FlowerSales

Clean UpCrew

Set UpCrew

Chart 2: The chart to

the right shows the

Horizontal structure of

our company.


Table 5: Belowandonpage11isourchartwith:jobdescriptionsofpersonnelneeds,andproposedstaffingtohandle all functions. The total number of employees amounted to 31 because some employees completed more than one job.

Job Number of Staff Assigned to Job Job Description Disney Principals to Uphold

HumanResourcesDepartment/Supervisors

(before, during and after dance)

3 people(Lila, Katie, and Ashley)

• Conduct training night and teach employees more about business model (Disney) which focuses on customer experience.

• Oversee all operations before during and after dance.

• For set up and clean up, each will be responsible foroverseeingaspecificcategoryofworkthatneeds to be completed. Food and Beverage Su-pervisor (Katie), Specialty Table Supervisor (Lila), Decoration Supervisor (Ashley).

• Vital part of preparation for the dance be-cause it ensures the customer is 100% happy with their experience at the dance and with the staff.

• Remind staff of this so they take this night professionally.

Raffleticketsellers&Yabo’snight employ-ees (football and basketball gamerafflesandYabo’snight)

(before dance)

3 Raffles:• Promoteraffle.• Collectraffletickets/money.• Announcethewinnerofraffleattheendofthe

basketball game.Yabo’snight:• Hand out coupons to customers• Promote cause and dance

• Be friendly and actively invite people over to tell them about the dance and our cause.• REMEMBER their donation will help fund the dance, tell them that!

Pre-Sale Ticket Sellers

(before dance)

12 people-2 per day (2 days of selling) at each of the elementary schools (3)

• Set up ticket selling table, promote the dance during elementary school lunches, collect money for tickets, give buyer a set of tickets.

• Beapproachableanddon’tbeafraidtogo up to kids during lunch and promote the dance!

• Get them excited and try to convince girlswhoaren’tgoingtoreconsider.

Step 4: Finance

• We will generate revenue from our service in order to benefit the Ross Heart Hospital. The

money management component of our business operation will flow through the organization of

our management. Employees working each of the specialty tables where a product will be sold,

such as the flower bouquets table, raffle ticket table and photo booth table, will report the status

of their income regularly to the supervisors. Throughout each of our fundraisers and the night of

the dance, we will account for our companies financial situation to make sure that our business is

operating at the lowest costs possible while raising the greatest amount of revenue achievable.


Job Number of Staff Assigned to Job Job Description Disney Principals to Uphold

Set Up Crew

(before dance)

13 • 4 ppl: set up all the tables in the cafeteria (place them in the correct set up, put table cloths and center pieces on them). Oversaw by the Specialty Table Supervisor.

• 3ppl:setupspecialtytables(oneforraffletick-ets,oneforflowers,oneforRossHeartHospitalinfo, one for photo booth). Oversaw by the Spe-cialty Table Supervisor.

• 2 ppl: set up the food table (pour drinks into pitch-ers, continuously set out food). Oversaw by the Food and Beverage Supervisor.

• 4 ppl: decorate gym and cafeteria (blow up balloons, place them around the school, hang up posters to guide guests, hang streamers, etc.). Oversaw by the Decoration Supervisor.

• Behind the scenes work is essential to success of the dance so everyone must do their job to the best of their ability.

• Beasefficientaspossibletoensureeverythingisflawlessasguestsarrive,so their experience positively begins.

TicketCollectors

(during dance)

4 people at each entrance (2 lines- one for presale and one for buying at door)

• Pre-sale line: greet guests as they come in and collect their tickets.

• In charge of checking ticket number with guest nameandchecktheirnamesofftoshowthey’reat the dance.

• Thisistheguestsfirstimpressionofthedance… make it a good one!

• Customer experience = top priority.• Be friendly and give warm greeting.

CoatCollectors

(during dance)

4 people • Takeguests’coatsastheywalkin• Place a sticky note with a number on the coat and

thenwritethesamenumberontheirhandssoit’seasy to identify their coat.

• Be friendly.• Be careful with their belongings.

FlowerSellers

(during dance)

4 people • Sellflowerbouquetsandcollectmoney.• Draw people in as they pass.

• Be approachable and thank each person for their donation (remind them of the difference their contribution is making).

RaffleSellers

(during dance)

1 person • Tell people more about necklace (info sheet is provided).

• Havepeoplefilloutraffletickets.

• Be approachable and thank each person for their donation (remind them of the difference their contribution is making).

Food Table

(during dance)

3 people • Make sure all dishes are full. • Maketablelookpresentable/clearoftrashand

crumbs.

• Answer any questions about the food. • Be friendly.

Photo Booth

(during dance)

1 person • Collect money.• Help pick out props.

• This is a fun, silly part of the dance so have fun with it.

• Make conversation with people in line, making their wait more enjoyable.

PublicRelations Department (during dance)

1 person • Walk around dance and ask people to take small survey about experience.

• Iftheyhavecomplaintsfindsolution(orcometalkto Lila, Katie, or Ashley).

• This job gives insight to how guests liked thedancesoit’sessential.

• Be approachable, friendly, and helpful.

Clean Up Crew

(after dance)

13 people • 2 ppl: clean restrooms- complete list janitor made.• 2 ppl: Take down decorations.• 3 ppl: Dismantle all tables and putting them away. • 2 ppl: Mop gym and taking trash out.• 2 ppl: Dismantle specialty tables. • 2 ppl: Dismantle food table and put remaining

food away.

• This venue is free so show thanks by cleaning up well.

• Dojobwellandefficiently.


Table 6: The chart below illustrates the four core values of Disney and how we will put them to use within our own business.

1. Safety- The dance will be secured with several safety precau-tions. There will be two sets of doors open at the dance, allowing us to keep track of people coming and leaving. Our staff will supervise the dance, making sure the girls feel safe, along with the reassur-ance of having their fathers by their side.

2. Show- All decorations will coordinate with the heart health theme. Our focus lies on creating a magical environment for the guests to ensure they enjoy the experience. The workers will know how to properly carry out their assigned tasks and interact with guests.

3. Courtesy- When the guests arrive, there will be a designated area for hanging coats, to ensure their belongings are kept safe. We will be providing complimentary food and beverages and astounding customer service. We will achieve this by training each one of our workers on the fundamentals of Walt Disney.

4.Efficiency- Disney emphasizes on making the complex opera-tion look simple, which is how we will center our work crew. There will be a training session with our workers, where we communicate our high expectations for customer service.

B. Proposed Product/Service

Objectives

Vision Statement: Raise awareness for the Ross Heart Hospital while

providing a memorable bonding experience for fathers and daugh-

ters.

Mission Statement: Provide over 500 guests with a night of extraor-

dinary service based off of the principals of Walt Disney.

Service

Our proposed service is a father daughter dance that will provide fathers and

daughters with a night to remember. This dance allows for young elementary aged girls to

bond with their fathers over a fun and classy evening. Our purpose is to raise money for The

Ohio State University Ross Heart Hospital, which specializes in heart care for patients with a

wide range of conditions and needs. This organization was chosen specifically to honor the

passing of Keith Best, Katie Best’s father who passed away of a heart attack. All of the pro-

ceeds will go towards research in order to treat patients with heart conditions, and ultimately

bring awareness to heart health. In order to ensure success, we decided to model our company

off of an already extremely successful entertainment provider, the Walt Disney Company. The

philosophy of the Walt Disney Co. is based off of not only providing a service for their custom-

ers, but a show for their guests. Disney achieves this by using four core values; safety, show,

courtesy and efficiency.


Potential Suppliers

The charts below list our potential suppliers and what we expect to receive from them in order

to generate start-up funds for our business .

Corporate Businesses Donation ContributedHuntington Bank $200.00Sage Sustainable Electronics $250.00Oracle $100.00KV Investments $200.00KC Properties $40.00TOTAL $790.00

Local Businesses Donation ContributedThe Morgan House $20 gift cardBeehive Bread Bakery Basket of assortment of various bread and pastriesLocal Roots Two $25 gift cardsYabo’sTacos $250.00Thorsen’sGreenhouse $50.00Sawmill Auto Wash $100.00Cute as a button ItemforraffleKimberly’sDiamondCorner DiamondNecklaceappraisedat$400.00forraffleCustom Creations Catering FoodKwik Kopy Printing Flyers and ticketsTOTAL $470.00 plus donated items

Table 7:

Table 8:

Fundraisers to Cover Initial Costs:• Football game raffle• Basketball game raffle • Yabo’s tacos dine and donate

Products:• Flower bouquets ($3.00 each)• Raffle for a $400.00 diamond necklace (tickets will be $10.00 each)• Photo booth (picture strips will be a $1.00 each)• Hors d’oeuvres and deserts • Information table about the Ross Heart Hospital that will be handing out t-shirts, pins,

and other free giveaways (promotional tie-ins)

Services:• Providing a memorable moment in time between fathers and daughters


C. Proposed Marketing Strategies

Proposed Promotional Program:

Distribution Channel (direct): Tickets for the dance will be available to purchase throughout the

week leading up to the dance during the school lunches as well as at the door.

Target market of each fundraiser:

a. Football game promotional activity: Students and parents

b. Yabo’s Tacos promotional activity: Community (families)

c. Basketball game promotional activity: Students and parents

d. Dance: Parents and their daughters

Promotional Activities

• Football Game Raffle: Going to be held at Olentangy Liberty High School during our rivalry

game. We are going to raffle off an i-tunes gift card for $5.00 per raffle ticket and sell draw string

bags for $3.00 each.

• Basketball Game Raffle: Going to be held at Olentangy Liberty High School during our rivalry

game. Our raffle basket will include; a $50.00 gift card to Local Roots Restaurant, a Cute as a

Button gift, a bread basket from Beehive Bakery and a $20.00 gift card to the Morgan House.

Tickets will be sold at $10.00 each.

• Yabo’s Tacos Dine and Donate: Going to be held at a local restaurant, where 15% of each bill

will be donated toward our cause.

Advertisement: • Hangposters/bannersateachoftheelementaryschools.• Promoted on each of the schools announcements.

Direct Marketing: • Send emails to parents through the parent newsletter. • Sendflyerstopotentialcustomersforeachofourfundraisers

and for the dance itself.

Personal Selling:• Employees who will sell pre-sale tickets also promoted the

dance through word of mouth to our potential customers.

Advertisement: • Utilize social media websites (Instagram and Facebook ac-

counts). We will also use our twitter accounts to promote the fundraisers and the dance to our peers.

• Network with local and corporate businesses to gain dona-tions or partner with.

Table 9: The table below shows the parts of the promotional mix in which we utilized in our promotional program.


Pricing Policy:

Pricing Objectives: To earn a profit of $5,000 while staying competitive with the pricing of the

services and products offered by our indirect and direct competition.

• Products generating revenue: Flower bouquets, photo booth and diamond necklace raffle.

• Products bought for the dance: Food and beverages, decorations and supplies for our

marketing campaign.

Estimate Demands: Our market includes all of the female students enrolled in Scioto Ridge, Indian

Springs and Tyler Run elementaries. There are 900 female students combined in these schools.

Promotional Activity Expense Logo $400.00

Networking $0.00

Direct mail $0.00

Banner(s) $100.00

Poster(s) $50.00

Picket Sign(s) $100.00

Flyer(s) $100.00

Social Media $0.00

Email Marketing $0.00

Public serviceannouncements

$0.00

Personal Selling $0.00

Faculty $200.00

Total Cost $950.00

Media Availability:

• Parent Emails (The Patriot Parent)• Newspapers(TheColumbusDispatch,The Cannon/ the school newspaper)• VerbalAnnouncements(Eachoftheschools have announcements in the mornings)• Television(localnewsstations)• Networkingwithvariouslocalbusinesses within the area• SocialMediasitessuchasVine,Twitter, Pinterest, Instagram and Facebook

Table 10: The chart below depicts the estimated costs of our promotional program.


Date: Saturday January 24th, 2015 Time: 7:00 - 9:00 pmWhere: Olentangy

Liberty High SchoolCost: $15.00 per couple

$5.00 each for additional child

A special occasion for Fathers (Grandfathers,

Uncles/Father Figures) and Daughters to

spend some quality time together - for a

good cause!

Come Enjoy a Formal Fun Filled Evening with:

• DJ Doug Simpson• Snacks and Refreshments • Flowers to Purchase for Young Ladies• $5.00 Photo Booth to Capture Special Time Together• $20.00 Jewelry Raffle Ticket

(14K WG Diamond Heart Pendant Donated from Kimberly’s Diamond Corner.)

Tickets will be sold during school lunches the week of the dance at the door.

For more information contact DECA at Olentangy Liberty High School.

The Olentangy LibertyHigh School DECA Classis Sponsoring a...

Help support the Ross Heart Hospital.

Indian Spring • Scioto Ridge • Tyler Run

By studying the past buying behavior of last years dance, we determined that approximately 42%

of the girls from Scioto Ridge came to the dance last year, therefore we predict that 42% of the girls

from each school will attend this years father daughter dance. If our prediction is correct, our

revenue will exceed our costs by a significant margin.

Pricing Strategy:

Bundle Pricing: A father and daughter couple pays $15.00 for a ticket to the dance, food and the

experience.

Optional products: At the dance there will be the option to purchase the following: flower bouquets,

photo strips and raffle tickets. These additional products, will increase our revenue.

Set Price: We determined the pricing based off of the factors above.

• Tickets: The cost will be $15.00 per couple and $5.00 per additional child. This will generate

enough revenue to incur our costs but at the same time be viewed as reasonable by our market.

• Flower Bouquets: The cost to customers will be $3.00. This price is based off of the price that

Kroger sold them to us last year at $1.00 per bouquet. Bouquets sold at the Ronald McDonald

Father Daughter Dance that we held last year were also set at a

price of $3.00 a piece. Last year 73 bouquets out of 80 total were

sold, ensuring a substantial profit.

• Photo Strips: The price will be set at $1.00, this way we are still

generating revenue from this operation while keeping it at a low

cost to our customers.

• Diamond Necklace Raffle: The price will be set at

$10.00. This will encourage most customers to

buy more, that way they will not have to break

their $20.00 that they will be most likely

carrying around.


D. Projected Budget

1. Projected Operating Budget

RHHFatherDaughterDanceProjectedIncomeStatementRevenue

Tickets Flower Sales Photo Booth Raffle Tickets Fundraising

$5,670.00$630.00$756.00$1,500.00 $1,000.00$9,376.00

Operating Expenses

Venue Promotion Decorations Raffle Prize Food & Beverage Labor Entertainment Flowers

$0.00$950.00$235.00$400.00$650.00$200.00$1,050.00$210.00+ Tax

Total Expenses $3,695.00

NetIncome $5,681.00

Income:(a) Ticket Sales • Thisfigureisderivedfrom42%of900.900isthetotalnumberofgirlsfromeachofthethreeelementary schools. 42% of 900 is 378 which indicates the number of girls who are expected to attend based on past research of a father daughter dance that was held at one of the elementary schools. This past research on buying behavior concluded that 42% of the girls that attended Scioto Ridge Elementary, attended the Ronald McDonald House Father Daughter Dance.

(b) Flower Sales: • Therevenueestimatedfromtheflowersalescomesfromourpriceof$3.00eachif210guestspurchasea flowerbouquet.

(c) Photo Booth: • Atapriceof$1.00percouple,weareexpectingatleasteveryguesttopurchasetwophotostrips.Therefore the revenue that is generated from the photo booth will amount to around $756.00.

(d) RaffleTickets: • Wearegoingtoraffleoffadiamondnecklaceatapriceof$10.00perticket,thereforeif100guests participate, it would generate a revenue of $1,000.00.

2. Rationale for the Projected Budget

Continued on page 18

Table: 11

Learn and Earn Page18

(e) Fundraising: • Thefundraisingcomponentofourprojectedrevenueisderivedfromtheinvestmentsthatwewillreceive from various individuals and businesses. This also includes any fundraising activities we will conduct in order to raise startup money for the dance.

Operating Expenses: (a) Venue: • ThedancewillbeheldattheOlentangyLibertyHighSchool.Thereforeitwillnotproduceacost.

(b) Promotion: • Thisexpenseincludesourlogo,allothergraphicdesignneedsandanythingthatwewillneedmadeor printedsuchasflyers,tickets,postersandbanners.

(c) Decorations: • Thisincludesan$85.00heliumgastank,andanarrayofdecorationsneededfortheambianceoftheevent.

(d) RafflePrize: • Atthedanceweareplanningtoraffleoffadiamondnecklace,thereforethecostofthenecklacewillbe around $400.00.

(e) Food & Beverage: • Thisincludesallfoodandbeveragesnackitemsinwhichwewillpurchaseforgueststoenjoyatthedance.

(f) Labor: • Thecostoflaboris$200.00.Thisisduetothecustodialfee.

(g) Entertainment: • Thetotalcostfortheentertainmentaspectofthedancecomesfromthe$400.00feefortheDJandthe photo booth that we plan on renting which will cost approximately $650.00.

(h) Flowers: • Thisincludesthebouquetsofflowersthatweplanonsellingatthedance.Weplanonsellingaquantityof 210 and the cost of each bouquet is $1.00, therefore the total cost amounts to $210.00.


A. Describe Project Implementation, Unusual or

Unforeseen Challenges or Successes and the

Methods of Handling Them.

Project Implementation

Preparation

V. OUTCOMES

August September October November December January1.) Contacted the Ross Heart Hospital 2.) Emailed Ele-mentary schools 3.) Got dona-tion forms from businesses and companies 4.) Secured the serviceofDJDoug Simpson for the date of the dance (fellow high school student)

1.) Talked to high school administration about using the prom closet 2.) Met with the prin-cipal of Scioto Ridge elementary 3.) Secured date of dance with Liberty High School principal, Mr. Wright4.)Gotraffleprizeanddraw string bags from Mrs.Stocktonforraffle5.) September 26th: held Friday night foot-ballgameraffle

1.) Filled out and turned in high school event request form 2.) Contacted diamond Cellar3.) Contacted head of funds at the Ross4.) Met with Tyler Run and Indian Springs Elementary School principals 5.) Filled out donation request forms 6.) Collected dona-tions 7.) Researched Disney company structure.

1.) Picked up diamond necklace from Kimber-ley’sDiamondCorner.2.) Began branding 3.) Collected donations 4.) Created and posted lists of jobs for em-ployees of our DECA chapter to sign up for5.) Made outline for our training night

1.)MetwithYabo’sTacos owner about fundraiser2.) Began advertising for Dine-and-Donate night/passingoutcoupons 3.) Ordered 210 bou-quets from Kroger 4.) Received to-do list from custodians regarding the night of the event5.) Hired My Perfect Pix as our photo booth for the night of the dance (sent in deposit to secure date) 6.) Made and hung posters and banners at the elementary schools to advertise the dance 7.) Created social media accounts 8.) Collected donations

1.)HirednewDJforthe dance due to cancellation 2.) Continued pro-motingfortheYabo’snight and began pro-moting the basketball game by hinging and passingoutflyers.3.) January 5th: held dine-and-donate fund-raiseratYabo’s4.) January 6th: held basketballraffle5.) Secured all guest speakers 6.)Printed1,000fly-ers and 1,000 tickets from Kwik Kopy7.)Sentflyerhomewith the girls to the parents 8.) Held employee training night 9.) Sold tickets at elementary schools 10.) January 24th: conducted all day of dance activities and held father daughter dance that night 11.) Presented check to the Ross

Table 12:

Day of the Dance

Checklists were our main organizational method to ensure everything would go accord-

ingly and on time before, during and after the dance. We had two sets of checklists. One set was

for the employees working before and after the dance and one for the employees working during

the dance. The checklists were organized into the three main categories of work that needed to

be complected prior to the start of the dance. This work fell under either of the three supervisors,


which were the Food and Beverage Supervisor, the Specialty Table Supervisor and the Decora-

tion Supervisor.

Table 13: The table below depicts the tasks each supervisor will oversee

Below is a timeline of the day of the dance, which reveals the times that each task was com-

pleted.

Post Dance

Immediately after the dance ended, the employees began cleaning up. Following the guide-

lines that we outlined in the checklists, employees took down decorations, tables, and safely stored

the money made throughout the night. To eliminate the cost of a custodial fee, we assigned our-

selves the tasks of sanitizing the cafeteria, gym and restrooms.

Day of Dance Timeline

12:00 pm3:00 -

4:30 pm 5:30 pm 7:00 pm

1:30 pm 4:30 pm 6:30 pmPick up desserts for the dance from

Costco.

Transportdecorations to the

school.

Set up crew arrives and begins

process.

The dance begins and guests arrive.

Pick up flowers from Kroger.

Catering, DJ and photo booth companies arrive

and set up.

Employees for dance arrive

and tend to their stations.

Chart 3:

Food and Beverage Supervisor: Katie

Specialty Table Supervisor: Lila

Decoration Supervisor: Ashley

• Set up food table• Set up drink table• Assist caterer upon

arrival• Set up dining tables

• Set up diamond raffle table

• Set up flower table• Set up Ross Heart infor-

mation table • Set up coat check• Set up memory wall • Set up ticket tables

• Hang banners around venue

• Transport decorations• Hang decorations


Successful Methods

1. Creating checklists to ensure that all tasks were completed.2. Maintaining an enjoyable, welcoming environment with additional entities.3. Earning more profit than expected.4. Preserving Walt Disney employee values to create a magical and memorable experience.5. Holding a training night to prepare employees and emphasis Disney values. 6. Creating a budget that was reasonable and doable based off of revenue.7. Conducting startup fundraisers to cover initial costs.8. Mapping out a floor plan of the gym and cafeteria to organize each station.

Challenges

1. Budgeting expenses to minimize costs

To manage the budget, we compared prices of each expense to equal quality. This strategy took

place when choosing providers of a DJ, a photo booth, caterer and when deciding on which stores

to purchase food from. We used this process to ensure customer satisfaction from our service while

also minimizing our costs.

2. Catering to such a large market

To successfully implement our marketing strategy, it was essential that we hung posters and flyers

throughout each school. This however, was very time consuming, therefore we assigned each of

ourselves to one school in order to shorten the amount of time it took to hang the direct marketing

tools. To successfully employ our promotional program, we needed to utilize direct and indirect

marketing at each of the schools. However, it proved to be difficult to allocate equal time a resourc-

es to the three schools we planned on targeting. So, each supervisor was assigned to one school

where they were in charge of completing all marketing activities. This allowed us to be efficient in

completing our marketing strategy and allowed us to manage our time wisely.

3. Finding a replacement DJ

We had originally hired a fellow classmate for our DJ. We used his service for last year’s father

daughter dance based on his experience, equipment and price. However, since we expanded our

service this year, his equipment would not suffice for the amount of space and number of people


we needed it to. As a result, it was essential to use a professional DJ

that could cater to our attendance, size of venue, and budget. While the

new DJ gave the dance a more professional feel, it also created an

additional cost for our operating budget.

4. Controlling traffic flow when buying tickets

When over 500 guests arrived, traffic flow became a problem that needed to be addressed. To avoid

long lines, two doors at separate locations of the school were open for guests to enter and purchase

tickets and this made the ticket selling process more orderly. At each of these doors we set up

two tables; one table to collect pre-sale tickets, and another table to sell tickets to those who were

buying the night of dance. By utilizing two tables, traffic flow was better organized and lines were

avoided.

5. Stage Complications

When we initially set up the stage, we failed to ensure that the microphone was hooked up cor-

rectly. Therefore, we were prompted to use quick decision making skills moments before the guest

speakers began, to change the location. Although it was not ideal, we used the microphone that the

DJ had on hand. While this made it difficult for guests to see the speakers, it allowed eveything to

take place on time.

B. Learning Outcomes

Overall Learned Outcomes

1. Learned how to effectively organize and manage planning a major event.2. Learned how to use communication skills to organize all operations with the various companies and elementary schools that were comprised within the project. 3. Manage our time wisely and create deadlines to complete tasks.4. Use quick decision making skills in the following situations: a. Finding a replacement DJ. b. Assisting employees when a problem or question came about. 5. Gained leadership skills through managing employees.6. Gained marketing and management skills through process of planning and implementing the service.7. Learned how to effectively target a market.


8. Supervise various activities in a single setting. 9. Learned the significance of controlling operating expenses to create a profitable business.

Marketing Concepts Learned

1. Utilizing parts of the Promotional Mix

a. Personal Selling: Directly interacting with our target market

when selling pre-sale tickets at the elementary schools.

b. Direct Marketing: Targeting our group by sending home

direct mail to the consumer. Print and electronic copies of

flyers and announcements were sent home to parents of all

three elementary schools. This allows for our service to be

advertised directly to the consumer.

c. Public Relations: Using Social media to promote our business.

Donating the proceeds to the Ross Heart Hospital in honor of Keith Best allows for a

positive image to be projected among the audience. Not only is the service to raise money,

but to bring awareness to heart health. This subject can relate to many consumers who

have dealt with heart problems within their families.

Management Concepts Learned

1. Utilizing the three management functions:

a. Planning: In preparation for the dance, we developed checklists and set deadlines to ensure

all responsibilities were met. These responsibilities ranged from startup fundraisers, pre-sale

tickets, the day of the dance operations and details about Disney core values.

b. Organizing: As we organized our responsibilities and obligations that needed to be met, we

made sure our goals were set according to deadlines. Our key method of organization was

creating checklists for employees and ourselves. We organized the floor plan,

day, time, and employees along with our other entertainment factors (DJ, photo booth,


flowers, diamond necklace raffle).

c. Controlling: We learned the concept of controlling the event and determining

its efficiency. We utilized this concept by setting standards and evaluating our performance

in the end. As we evaluated, we took surveys throughout the dance to all of the fathers to

provide feedback on how their night was going, and opinions on means of improvement.

2. Delegate responsibility to employees with clear direction and consistency.

3. Create financial standards and control budget expenses.

4. Develop a sense of customer orientation to focus on the customers’ experience.

C. Earning Outcomes

RHHFatherDaughterDanceComparedIncomeStatementRevenue

Tickets Flower Sales Photo Booth Raffle Tickets Donation Jar Fundraising

Projected $5,670.00 $360.00 $756.00$1,500.00 ------------$1,000.00$9,286.00

Actual$3,451.90$600.00$210.00$650.00$300.00$3,214.85$8,426.75

Operating Expenses

Venue Promotion Decorations Raffle Items & Giveaways Food & Beverage Labor Entertainment Flowers

Projected$0.00$950.00$235.00$400.00$650.00$200.00$1,260.00$210.00+ Tax

Actual$0.00$95.00$184.07$0.00$1,155.74$0.00$450.00$229.85+Tax

Total Expenses $3,695.00 $2,114.66

NetIncome $5,591.00 $6,312.09


Revenue: Our startup money for our business operation came from private investors and businesses. Our reve-nuefromthedanceisalsoincludedinthisfigure.

a) Revenue from the Dance • Thisincludesallactivitiesthatwereconductedatthedancewhichraisedrevenue. (1) Ticket Sales: Roughly 231 female students participated therefore 461 guests total attended. This operation generated a total of $3,451.00. (2) Flower Sales: 200 guests participated, generating a revenue of $600.00. (3) Photo Booth: Roughly 210 couples participated. Therefore this operation generated a total of $210.00 because the cost for the product was $1.00. (4) RaffleTickets: Roughly 65 guests participated, therefore raising a revenue of $650.00 because the price per ticket was $10.00. (5) DonationJar: At the dance we placed a donation jar at our information and giveaway table this operation raised roughly $300.00. • Revenuethatwasgeneratedfromdancealoneamountedto$5,211.90b) Fundraisers • FootballGame (1) Sold$5.00raffleticketsforanI-Tunesgiftcardandsold$3.00drawstringbagsthatweredonatedto us by the Ross Heart Hospital. This operation raised a total of $195.00. • KinsaleNight (2) KinsaleisalocalcountryclubinPowell.Theydonatedapercentageoftheprofitsfromthatnights sales to our fund. This operation raised a total of $800.00. • BasketballGame (3) Sold$10.00raffleticketsforourrafflebasketthatconsistedofa$50.00giftcardtoLocalRoots,agift from Cute as a Button, a $20.00 gift card to The Morgan House and an assortment of breads and pastries from Beehive Bread Co. This operation raised a total of $200.00. • Yabo’sTacos (4) Yabo’sTacosisabusinessthatwasstartedinOhio,wepartneredwiththeirbusinessbybringingin customers,andasaresulttheydonatedapercentageoftheprofitsfromthatnightssalestoourfund. This operation raised $250.00.c) Private investors • Thisincludesbusinessesandindividualswhocontributedtoourstartupbydirectlydonatingmoney. (1) Huntington: $200.00 (2) Family Investors: $800.00 (3) Sage SE: $250.00 (4) Lila’sDad:$100.00 (5) Olentangy Rotary Club: $100.00 (6) Cardinal Health: $100.00 (7) KV Investments: $200.00 (8) Ashley Mager: $19.85 • Startuprevenuefrombusinessesandindividualsamountedto$3,214.85.

Rationale:

Table 14:



Costs:

a) Venue • WeheldthedanceattheOlentangyLibertyHighSchool,thereforeitwasnocosttoourbusiness.

b) Promotion • Discount:KwikKopychargedusamere$95.00toprint1,000flyersand1,000tickets.

c) Decorations

Item Price Quantity Item Price Quantity Item Price QuantityTable Liner $14.99 4 Balloons $1.30 210 Ribbon $1.99 1Necklace Stand $1.99 1 Streamers $2.59 3 Shred $1.39 2

Cutout Hearts $2.79 3 Weights &

Washers $0.99 10 Glass Hearts $4.19 4

RosePedals $4.15 3 Table

Cloths $1.25 30

• The chart on page 28 contains our expenses in the decoration category of our budget. • Discount:MathesonValleyTri-gasdonateda105cubicfootheliumtankthatcouldfill300balloons.Wealso useddecorationsfromourschool’spromcloset.Thereforetheywereofnocosttoourbusiness. • Discount:TheBogeyBarandGrillorderedtableclothsforusata$1.25apieceataquantityof30.

d) RaffleItemsandGiveaways • Forourfootballgamefundraiser,TheRossHeartHospitaldonatedanI-Tunesgiftcardforourbusinessto raffleoffanddrawstringbagsforourbusinesstosell. • Forourbasketballfundraiserthefollowingitemsweredonatedbylocalbusinessestoberaffledoffinour businessesrafflebasket:$50.00giftcardtoLocalRoots,agiftfromCuteasaButton,a$20.00giftcardto The Morgan House and an assortment of breads and pastries from Beehive Bread Co. • Kimberly’sDiamondCornerdonateda$400.00diamondheartpendanttoraffleoffatthedance. • TheRossHeartHospitalprovideduswitht-shirts,inflatablefootballs,pinsetc.forustogiveawayat the dance.

e) Food & Beverage

Item Price Quantity Item Price Quantity Item Price Quantity

Popcorn $4.79 6 Forks $10.49 2 Assorted cookies $15.99 3

Pretzel Rods $5.39 2 Plates $17.99 1 Chips $3.79 3

Nutella $11.99 1 Napkins $8.99 1 Salsa $4.99 2

Crème Puffs $6.98 3 Cups $10.79 2 Brownie mix $9.99 1

Lemonade Mix $7.48 4 Costco

Cakes $18.99 10

• Discount:Wehadtwofamilyfriendsaswellthatcontributedbymaking120cookiesand400brownies. These items were given to us free of charge. • Due to lack of time and labor resources, we hired the service of Custom Creations which is a catering company. They provided us with veggie and fruit trays along with a few appetizers for the dance.



f) Labor • Discount:Inordertominimizecosts,ourDECAmembersfromourchapterwhovolunteeredtoworkthe event handled all of the custodial jobs.

g) Entertainment • Discount:MyPerfectPix,aphotoboothcompany,providedtheirservicesatadiscountofhalfoftheoriginal price which was already lower than most other photo booth companies in the area. • Discount:Mid-OhioDJ’sprovideduswiththeirserviceatadiscountedpriceof$100.00perhour.

h) Flowers • Discount:Krogerprovideduswithflowerbouquetsthatcontainedacarnation,baby’sbreathanda decorative embellishment at a $1.00 a piece for a quantity of 210 bouquets. • Thorsen’sGreenhouse,afamilyownedbusinessconductedasalespromotionbyofferingusthefirst20 centerpiecesfreeandanythatwepurchasedafterthefirst20wouldcostus$2.50eachifweboughtthe flowersbyFriday23rdofJanuary.Weendeduppurchasingaquantityof25centerpieces.

D. Recommendations

1. Recommendations for Future Projects

Networking:

Throughout the process, networking is a key factor in gaining donations. While we did have

connections with local businesses, it would be beneficial for future projects to seek larger corpo-

rations that may donate a more generous amount. Since we were a small business, our resources

were limited and we didn’t have the experience to establish our creditability as a non-profit. There-

fore to solve this dilemma, more branding

Chart 4: The chart to the right illustrates the in-creaseinsalesfromthefirstyearourbusinessoperated to the second.


Amount of food

One of the greatest expenses was the food, and we ended up over estimat-ing how much our guests would eat. Therefore we plan to better gauge how many guests will attend the event through pre-sale tickets and surveys.

Speakers

We had not practiced the speeches before the dance, and therefore they had not gone as smoothly as planned. One of the reasons being that the mi-crophone was not working moments before the speeches were supposed to take place. Thus we plan to improve the speeches by practicing and testing all equipment.

Increaseinprice

The price of most other father daughter dances were slightly higher than ourownthisyear.Inordertoincreaseourprofitweplantocharge$20.00per couple and $5.00 per additional child in the future. Instead of charging customers $1.00 for a photograph it will be included in the initial cost.

Includ-ing more Elementary Schools

Ideally we would have liked to include more than 3 elementary schools, becausethiswouldhaveincreasedourprofit,howeverwesimplywerenotable to given the resources we had and time constrictions. In spite of that, to improve this aspect of our project, we will again heavily market three ele-mentary schools but next time around, allow all female students of all of the elementary schools that feed into Liberty High School to attend.

should be put into effect.

Time Management:

For the future projects, time management is a key

factor in a business’s success. Due to limited time to plan

and conduct business operations, future businesses need to

create a detailed timeline to ensure each task is completed on time.

Checklists and calendars will be essential in making a complex operation come together.

Business Model:

Creating a new company with little experience is difficult without guidance. Therefore future

businesses entering into the market should create a business structure to manage and operate the

company. Abiding by a successful business structure will help an unexperienced business make

smart decisions in the market place.

2. Plans for Improving the Learning and Earning Outcomes

of the Project

Table 15:


VI. BIBLIOGRAPHY

• http://nccs.urban.org/nccs/statistics/Charitable-Giving-in-America-Some-Facts-and-Figures.cfm• http://www.dailymail.co.uk/news/article-2182646/Spending-America-How-poor-middle-class-

rich-divided-incomes.html • http://www.npr.org/blogs/money/2012/08/01/157664524/how-the-poor-the-middle-class-and-

the-rich-spend-their-money • http://www.urban.org/uploadedpdf/412136-charitable-giving.pdf• http://www.promotionalproductswork.org/solutions/develop-a-promotional-plan • http://thewaltdisneycompany.com/• http://glencoe.mheducation.com/sites/0078612578/index.html


VII. APPENDIX

AboveisaphotoofourfundraseratYabo’sTacos.

To the left shows the actual check that we gave to the Ross Heart Hospital.

Below is a photo of the three of us presenting the check to Anne Stockton, a Ross Heart Hospital Representative.

learn and earn doc (2015) nationals

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