leapfrogging creating a breakthrough culture€¦ · recommended tool: stanford design school...
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Leapfrogging – Creating a Breakthrough Culture
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Today’s Focus
Where do “business breakthroughs” come from?
What are the strategies and leadership competencies needed for breakthrough innovation and change?
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Cafeotheque
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Famous Breakthroughs
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www.leapfrogging.com Source: The Wall Street Journal, 2012
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Casualties of Disruptive Innovation
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vs
$58 Million market cap (in bankruptcy)
$10 Billion market cap (in dozens of new businesses)
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Push boundaries to create new opportunities
Non-Adjacent Markets
Adjacent Markets Your Industry
& Markets
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DuPont Legal
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Breakthrough innovation meat grinder
InNOvation
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Luck events!
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Leading breakthroughs
So how do you do it?
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Start with yourself, not the market
L E A P S Listen
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Holistic Thinking Study
Four apartment listings
48 data points
One best, one worst, two in between
Three groups
24
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Map Current Assumptions
Law suits should be fought
Winning is the goal
Legal fees are time-based
Expand Boundaries
Law suits are learning
opportunities
Resolving quickly is the goal
Fees based on incentives
Assumption Mapping & Boundary Pushing
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Go outside to stretch the inside
L E A P S Explore
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No cross- cultural thinking
Thinking of cross-cultural experiences
Source: INSEAD & Northwestern
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Huggies MomInspired
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Tilty Cup
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Outside-In Innovation Framework
Internal Intrigue
What do mom’s need to make their lives easier or more fulfilling?
What is a “mompreneur”?
What happens if we give mompreneurs money to grow
their businesses?
Is there an opportunity to radically transform the corporate R&D and
innovation process?
External Stretch
Go talk to “mom experts”
Research the web, talk to mompreneurs
Shop around idea for a low cost, low risk “grant” pilot program
Grow a model of customer co-creation one step and one country
at a time
Recommended Tool: Stanford Design School “Bootcamp Bootleg”
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Take small simple steps, again and again and again
L E A P S Act
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Entrepreneurial Thinking Style Study
Serial Entrepreneurs: Take small steps
Professional Managers: Predict the future
37 Source: University of Virginia
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Five Small Steps Model
What resources do we have?
What is our “prototype”?
Who can we share it with?
What are our surprises?
What needs to change?
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Take the surprise out
of failure
L E A P S Persist
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Fear and Decision-Making Study
Pessimism
Increased
Risk-Aversion Poor Choices Fear
Source: Harvard University
Uncertainty Lack of control
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Make the journey a part of the (surprising) destination
L E A P S Seize
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Opening up to Surprise is
about Humility
Accurately Assess
Ourselves
Acknowledge Imperfections
Listen to Others
Keep Accomplishments
in Perspective
Appreciate Value of All
People & Things
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1. A Leapfrogging Mindset
2. Boundary Pushing
3. Data- Intuition Integration
4. Adaptive Planning
5. Savoring Surprise
LEAPS Strategies
Leapfrogging Leadership Competencies
Competencies
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Additional Resources
How To Turn A Nasty Surprise Into The Next Disruptive Idea
Leading Disruptive Innovation
www.leapfrogging.com
Leadership Competencies for Disruptive Innovation
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Soren Kaplan, Ph.D. [email protected] 925.405.5003 @sorenkaplan
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Questions & Discussion