Lean UX Tips

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Takeaways from our Q&A with authors Eric Ries and Laura Klein. Watch the on-demand webinar here: http://info.usertesting.com/OnDemand_Webinar_LeanUX_October2013Signup.html

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<ul><li> 1. LEAN UX Tips Takeaways from our Q&amp;A with authors Eric Ries and Laura Klein</li></ul> <p> 2. Table of Contents Recruiting, Testing &amp; Reporting in a Lean UX Environment3Balancing Delight &amp; Function (Minimum Viable Product)5Applying Lean UX to an Established Product8What an Optimal Lean UX Team Looks Like12Releasing Apps14Lean UX Strategies that Apply to Games18Watch the Webinar21LEAN UX Tips 3. SECTION 1 Recruiting, Testing &amp; Reporting in a Lean UX Environment 4. 1. Recruiting, Testing &amp; Reporting in a Lean UX Environment Laura Klein: If it's taking you a week to do your testing, you're testing way too many people in one go." Lauras Tips: Shorten your testing cycle. Test 3-5 people. Make Changes. RepeatLEAN UX Tips 5. SECTION 2 Balancing Delight and Function (Minimum Viable Products) 6. 2. Balancing Delight &amp; Function (Minimum Viable Products) Eric Ries: "The MVP is an experiment that helps you learn what you want to know." Erics Tip: Dont be afraid to release an MVP, but be sure to have a plan for iterative design.LEAN UX Tips 7. 2. Balancing Delight &amp; Function (Minimum Viable Products) Laura Klein: The MVP of a wedding cake is not flour and eggs and sugar. It's a cupcake." Lauras Tip: You can get away with a product that is more functional than delightful if you solve a difficult problem and you have little competition.LEAN UX Tips 8. SECTION 3 Applying Lean UX to an Established Product 9. 3. Applying Lean UX to an Established Product Eric Ries: Whoever learns fastest is going to winIf you're on an 18 month developer cycle and you're going up against someone who is on a daily, weekly or quarterly release cycle, you're really in trouble. Erics Tips: Create a sandbox for innovation. Focus on one aspect at a time. A page on a site, a game level, etc. Make rapid changes. Incrementally port more functionality.LEAN UX Tips 10. 3. Applying Lean UX to an Established Product (cont.) Erics Tips (cont.): Dont treat usability and design as objective concepts. Talk to customers as early as possible.LEAN UX Tips 11. 3. Applying Lean UX to an Established Product (cont.) Lauras Tips: Consider how each new addition adds complexity and ask these questions: What do I expect to deliver? What will this new feature improve for me and my users? Dont be afraid to kill features.LEAN UX Tips 12. SECTION 4 What an Optimal Lean UX Team Looks Like 13. 4. What an Optimal Lean UX Team Looks Like Erics Tips: Break silos down. Create a cross-functional, dedicated team. Everyone has to have the same job description: Make this work by whatever means necessary.LEAN UX Tips 14. SECTION 5 Releasing Apps 15. 5. Releasing Apps Lauras Tips: Dont do focus groups. Its a good way to talk to 12 people and get one opinion. Release apps to learn something, and dont worry about early bad reviews. Things to do before adding your app to the app store: Build an audience to see if theyre willing to buy. Do user research to see if your app solves a problem. User test to see if your app is usable when it gets into someones hands.LEAN UX Tips 16. 5. Releasing Apps (cont.) Eric Ries: You dont get any negative reviews if no one downloads it. Erics tips: Test on Android. No approval process Faster time to app store Experiment in Android and build for iPhone. Optimize for speed of learning instead of optimizing for revenue. Go where the faster learning is.LEAN UX Tips 17. 5. Releasing Apps (cont.) Eric Ries: Even if we accept that the goal of building products is to have them be as perfect as possible, getting more rapid feedback is a faster path to that perfection than spending a long time perfecting it.LEAN UX Tips 18. SECTION 6 Lean UX Strategies that Apply to Games 19. 6. Lean UX Strategies that Apply to Games Eric Ries: Its a myth that you cant test for fun. Its really easy to test for fun. Eric Ries Tips: Put your product in front of someone and watch their reaction. You'll know instantly if it's fun or not. Look at one level as your MVP. If someone is not willing to play past level 1, theres no point in creating subsequent levels.LEAN UX Tips 20. 6. Lean UX Strategies that Apply to Games (cont.) Erics Tips (cont.): The definition of quality is in the eye of the customer. If you change the customer, you change what quality means. Always test assumptions. Don't assume that you can replicate a formula when changing the context.LEAN UX Tips 21. Watch The Webinar On-Demand by Clicking The Image Below!LEAN UX Tips </p>