lean ux-presentation
DESCRIPTION
TRANSCRIPT
LEAN
UX DK
GUERREROPRESENTED
B Y
whatLEAN
is
UX ?
making productsin a
making productsin aFAST
making productsin aFAS
TCOLLABORATIVE
&
productsin aFAS
TCOLLABORATIVE
&CROSS-FUNCTIONALWAY
LESSEMPHASIS
ONDELIVERABLES
GREATERFOCUS
ONSHARED
UNDERSTANDINGONACTUALEXPERIEN
CEBEING
DESIGNED
FAS
T
COLLABORATIVE
CROSS-FUNCTIONAL
combine
DESIGN
THINKINGabilityto
empathycreativityrationality
agile
AGILE SOFTWARE DEV’Tcore
principlesof
individuals &
interactionsworking softwarecustomer collaboratio
n
development
4
responding to change
loop
LEAN
STARTUP feedbackuses
buildmeasu
relearn
ASSUMPTIONS
PROBLEM STATEMENTS
goals of the product or system
problem the business stakeholder wants addressed
explicit request for improvement
PROBLEM STATEMENTS
HYPOTHESIS
transform each assumption statement into a format that is easier to test
SUBHYPOTHESIS
breaking the hypothesis downinto smaller parts
key
OUTCOMESspecificvery
be
indicators
prioritizeperformance
proto
PERSONAS
Of the systemusers
represent the
persona
sample
PROTOPERSONAtemplate
COLLABORATIVEDESIGN
DESIGN
STUDIOProblem definition and constraints
Individual idea generation
template
DESIGN
STUDIOPresentation and critique
DESIGN
STUDIO
Iterate and refine
Team idea generation
STYLEGUIDES
of all your product’s
components
living collection
customer-facing
STYLE GUIDES?WHAT GOES INTO
What the element looks like
Where it’s usually placed on the screen
When it should be used
STYLE GUIDE
CHARACTERISTICS
accessiblecontinually
improvedactionableSAMPLE:http://192.168.1.221/twiki/bin/view/RandD/FlyAwayStyleGuides
sketchingprototyping
copywritingvisual design
experience
PROTOTYPING
approximationof an
productsimulate
to use a
LOW-FIDELITY
PROTOTYPES
quick
fun manner
crafty
LOW-FIDELITY
PROTOTYPES
CLICKABLEWIREFRAMES
CLICKABLEWIREFRAMES
MID & HIGH-FIDELITY
PROTOTYPES
significantly
detailedmore
MID & HIGH-FIDELITY
PROTOTYPES
MID & HIGH-FIDELITY
PROTOTYPES
CODEDPROTOTYPES
create
interaction pattern
natural
CODEDPROTOTYPES
hand-codedlive-data
product
NON-PROTOTYPE
MVPs test something relatedto your
leaneryou can
always go
NON-PROTOTYPE MVPsguideline
strying to learn main signals needed from the market
indicators of main signal
4
fastest way to find info
NON-PROTOTYPE
MVPsemail
google adwordslanding pagebutton to
nowehere
RESEARCH &
FEEDBACK
collaborativecontinuo
us
COLLABORATIVE
DISCOVERY
from customers
to meet
& learn
CONTINUOUS DISCOVERY
with customers
regularly
scheduledconversations
validate hypothesesquickly
CONTINUOUS DISCOVERYbring in customers
for testing
RESEARCH &
FEEDBACK
look for patternspark your outliersverify with other sources
TEST
EVERYTHING
sketches/wireframesmock-ups
coded prototypes
MONITORIN
G
TECHNIQUES
customer service
onsite feedback surveysearch logs
site usage analyticsa/b testing
BUILD LEAN UX WITH SCRUM
themes
BUILD LEAN UX WITH SCRUMsketching/ideation
BUILD LEAN UX WITH SCRUM
iteration planning
meeting
BUILD LEAN UX WITH SCRUM
user validation schedule
LEAN
UXlean startup
agile software development
design thinking
REFERENCES
Lean UX Presentation by Fabio ArmaniLean UX Better Software 2012.pdf
Lean UX Applying Lean Principles to Improve User Experience by Jeff GothelfLean UX-Applying Lean Principles to Improve User Experience.pdf
Better Product Definition with Lean UX and Design Thinking by Jeff GothelfQConSF2012 - Jeff Gothelf-Better Product Definition with Lean UX and Design Thinking.pdf