Lean UX, Google Launchpad London, 2014

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  1. 1. Adrian Howard (@adrianh) Lean UX: Building products people want Google Launchpad London, May 1 2014
  2. 2. www.flickr.com/photos/usnationalarchives/4727573934
  3. 3. 1999
  4. 4. http://photo.credit.goes.here/
  5. 5. Building software fun again! Yay!
  6. 6. UX?
  7. 7. 1993
  8. 8. http://en.wikipedia.org/wiki/File:Donald_Norman_at_AWF05.jpg
  9. 9. Meeting notes made by Tom Erickson Don also described and solicited discussion on, the 'User Interface [sic] Architect's oce" (hereafter UEA).
  10. 10. Don Norman I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person's experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.
  11. 11. 2000
  12. 12. http://en.wikipedia.org/wiki/File:Jesse-James-Garrett_Web2.0-Kongress_2007.jpg
  13. 13. http://www.jjg.net/elements/pdf/elements.pdf
  14. 14. http://www.jjg.net/elements/pdf/elements.pdf
  15. 15. The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may inuence decisions during user experience development. Also, this model does not describe a development process, nor does it dene roles within a user experience development team. Rather, it seeks to dene the key considerations that go into the development of user experience on the Web today.
  16. 16. The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may inuence decisions during user experience development. Also, this model does not describe a development process, nor does it dene roles within a user experience development team. Rather, it seeks to dene the key considerations that go into the development of user experience on the Web today.
  17. 17. http://www.jjg.net/elements/pdf/elements.pdf
  18. 18. www.designcouncil.org.uk/about-design/How-designers-work/The-design-process/
  19. 19. Agile UX
  20. 20. Great for Team
  21. 21. Less useful for Product Owner
  22. 22. 2006
  23. 23. en.wikipedia.org/wiki/File:Steve_Blank.jpg
  24. 24. Steve Blank A startup is a temporary organization designed to search for a repeatable and scalable business model.
  25. 25. Steve Blank A startup is a temporary organization designed to search for a repeatable and scalable business model.
  26. 26. From The Startup Owner's Manual by Steve Blank
  27. 27. Marriage vs Date
  28. 28. Plan vs Map
  29. 29. UX?
  30. 30. From The Startup Owner's Manual by Steve Blank
  31. 31. 2009
  32. 32. The Lean Startup A true experiment follows the scientic method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically
  33. 33. http://imgs.xkcd.com/comics/science.jpg
  34. 34. Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas
  35. 35. Product certaintyMarket certainty
  36. 36. Product certaintyMarket certainty
  37. 37. Product certaintyMarket certainty
  38. 38. Product certaintyMarket certaintyWTF
  39. 39. Product certaintyMarket certaintyWTF Build it and they will come!
  40. 40. Product certaintyMarket certaintyWTF Build it and they will come! You know, for kids!
  41. 41. Product certaintyMarket certaintyWTF Build it and they will come! You know, for kids! $
  42. 42. Product certaintyMarket certainty
  43. 43. Product certaintyMarket certainty
  44. 44. Product certaintyMarket certainty$
  45. 45. Example Zappos Annual sales > US$1 billion Hypothesis: Is there a demand for superior online shoe shopping Experiment: Took photos from shoe shops, came back and bought them full price if customer bought them online Example from The Lean Startup, p57-58
  46. 46. Example Allowing users to register with twitter will drop abandoned registrations by 5% Built fake register with twitter link which led to nice error message Released to segment of customers on live site Measured how many new users tried it