lean startup machine nyc - july 28 (overview part 1)

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Thursday, July 28, 2011

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Page 1: Lean Startup Machine NYC - July 28 (Overview Part 1)

Thursday, July 28, 2011

Page 2: Lean Startup Machine NYC - July 28 (Overview Part 1)

Tonightʼs Goals

• Goals

• Go outside of your comfort zone

• Get to know everyone

• Solidify your team & idea

Thursday, July 28, 2011

Page 3: Lean Startup Machine NYC - July 28 (Overview Part 1)

Tips for Tonight• Use the online community/social network to brainstorm ideas

• Teams form around executable ideas

• Do you have a list of customers on hand that you can interview over the weekend?

• What unique insight do you have into the customerʼs and userʼs problem?

• How big is the potential market for this idea?

• Promote yourself

• What startup, technology, or founder experience do you have?

Thursday, July 28, 2011

Page 4: Lean Startup Machine NYC - July 28 (Overview Part 1)

Team Requirements

• Minimum 2 people

• Maximum 6 people

• Complete First Checkpoint (on dashboard) before Friday Kickoff

• This means your team is finalized

Thursday, July 28, 2011

Page 5: Lean Startup Machine NYC - July 28 (Overview Part 1)

Tips for Weekend

• Wear a name tag everyday

• Refer to the event dashboard

• http://theleanstartupmachine.com/dashboard

• CustDev people in the room and ask them for intros & tweets

• Make sure youʼre doing CustDev on the right segment

• By Sunday - demonstrate what youʼve learned

Thursday, July 28, 2011

Page 6: Lean Startup Machine NYC - July 28 (Overview Part 1)

Todayʼs Schedule

• 630: Pizza & Beer, just mingle

• 645: Name game

• 700: Half-Baked Startup

• 715: Half-Baked Startup Round 2

Thursday, July 28, 2011

Page 7: Lean Startup Machine NYC - July 28 (Overview Part 1)

Name Game

• Adjective that starts with the first letter of your name

• Relate that adjective to a story about you and what you do

• Competition: Who can remember the most adjectives & names?

Thursday, July 28, 2011

Page 8: Lean Startup Machine NYC - July 28 (Overview Part 1)

Half-Baked Startup

• Invented by Dave McClure

• Two people say random words, the third person pitches the combination as a dot com website

• Most points awarded for creativity

• Additional points for actual business viability

Thursday, July 28, 2011

Page 9: Lean Startup Machine NYC - July 28 (Overview Part 1)

Todayʼs Schedule

• 730: Industry & Opportunity Analysis

• 745: Group Brainstorm

• 800: Group Brainstorm Round 2

Thursday, July 28, 2011

Page 10: Lean Startup Machine NYC - July 28 (Overview Part 1)

NYC Startup Verticals• Media & Publishing - Huffington Post

• Fashion - GiltGroup, Rent the Runway

• Retail - Open Table, Seamless Web, Seamless Receipts

• Financial Tech - SecondMarket

• Advertising Tech - Quigo, Linkshare

• Community-Based/Population Density - Kickstarter, Meetup

• Location-Based Services - Foursquare

Source: David Tisch

Thursday, July 28, 2011

Page 11: Lean Startup Machine NYC - July 28 (Overview Part 1)

http://techcrunch.com/2010/09/13/ron-conways-confidential-investment-guide-the-tech-megatrends/

Thursday, July 28, 2011

Page 12: Lean Startup Machine NYC - July 28 (Overview Part 1)

Brainstorm

• Groups self-assembly into different topics

• 1 person designated as moderator

• participants discuss and brainstorm ideas

• moderatorʼs job is to decide how long to discuss each idea and when to switch to a new idea

Thursday, July 28, 2011

Page 13: Lean Startup Machine NYC - July 28 (Overview Part 1)

Brainstorm Round 2

• 5 people, 1 captain

• 3 minutes: 1 person says an idea, the group contributes and gives feedback/ideas

• At the end, everyone writes favorite idea on a piece of paper

• Captain tallies points, gives us piece of paper w/ winners name

• At 830, Dave Tisch picks from winners at random to give feedback

Thursday, July 28, 2011

Page 14: Lean Startup Machine NYC - July 28 (Overview Part 1)

Ideation

• 815: Special Guest - Dave Tisch, Managing Director TechStars NY

• What kind of ideas do you look for?

• What are the trends you see in technology?

• 830: Selected Pitches

• 845: Q & A

• 900: Wrap-up

Thursday, July 28, 2011

Page 15: Lean Startup Machine NYC - July 28 (Overview Part 1)

Friday Kickoff• Try to have your team formed before the kickoff

• If you still donʼt have a team, donʼt worry organizers will work it out

• Different location for Weekend: Hive at 55 - 55 Broad St.

• 545: Doors Open

• 600: Organizer Kickoff

• 630: Teams start work

• 800: Intro from Eric Ries & First Workshop

• 1100: Venue closes, wrap-up

Thursday, July 28, 2011