lean startup for aaltoes summer of startups

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Lean startup Marko Taipale – Huitale Summer of Startups

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Introduction to lean startup and the story of nextdoor.fi as lean startup

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Page 1: Lean Startup for AaltoES Summer of Startups

Lean startup

Marko Taipale – HuitaleSummer of Startups

Page 2: Lean Startup for AaltoES Summer of Startups
Page 3: Lean Startup for AaltoES Summer of Startups

I. What is a Startup?

II. Our story

III. Q&A

Page 4: Lean Startup for AaltoES Summer of Startups

I. What is a (lean) Startup?

Page 5: Lean Startup for AaltoES Summer of Startups

“Startup is a human institution creating a new product or service under conditions of extreme uncertainty.”

- Eric Ries

It does not state size

Page 6: Lean Startup for AaltoES Summer of Startups
Page 7: Lean Startup for AaltoES Summer of Startups
Page 8: Lean Startup for AaltoES Summer of Startups

Make the cycle as short as possible

Page 9: Lean Startup for AaltoES Summer of Startups

” Where do I get the ideas to build?” what to build

Page 10: Lean Startup for AaltoES Summer of Startups
Page 11: Lean Startup for AaltoES Summer of Startups

“No plan survives first contact with the customers”- Steven Blank

Page 12: Lean Startup for AaltoES Summer of Startups

CustomerDiscovery

CustomerValidation

CustomerCreation

ScaleCompany

Customer Development

Page 13: Lean Startup for AaltoES Summer of Startups

CustomerDiscovery

CustomerValidation

CustomerCreation

ScaleCompany

AgileProduct

Development

Data, feedback,

Insights

Hypotheses, experiments,

insights

Customer Development

Page 14: Lean Startup for AaltoES Summer of Startups

CustomerDiscovery

CustomerValidation

CustomerCreation

ScaleCompany

AgileProduct

Development

Data, feedback,

Insights

Hypotheses, experiments,

insights

Customer Development

Problem Team

Solution Team

Page 15: Lean Startup for AaltoES Summer of Startups

CustomerDevelopment

AgileProduct

Development

BusinessModel

Iteration

Source: Ann Miura-Ko Maples Investments

Tactical

Strategy

Iterating the business model- The Pivot

Page 16: Lean Startup for AaltoES Summer of Startups

“Should I do whatever my customers want me to do?”

Page 17: Lean Startup for AaltoES Summer of Startups

“Should I do whatever my customers want me to do?”

Page 18: Lean Startup for AaltoES Summer of Startups

Create product vision and validate it with customer development

Vision = a boundary for her wishes

Page 19: Lean Startup for AaltoES Summer of Startups

Is agile about delivering features as fast as possible?

Page 20: Lean Startup for AaltoES Summer of Startups

Who cares about velocity?We can work on highest priority story – who cares?

Nr 1 waste = Unused features

Building a feature maybe the wrong answer

Page 21: Lean Startup for AaltoES Summer of Startups

It is not about how much but rather how little you can release

Minimum Viable Product

Page 22: Lean Startup for AaltoES Summer of Startups

Find your Minimum Viable Product

It should make you feel embarrassed

Page 23: Lean Startup for AaltoES Summer of Startups

“It's the things that are not there that we are most proud of"

Page 24: Lean Startup for AaltoES Summer of Startups

II. Our story: www.nextdoor.fi

Page 25: Lean Startup for AaltoES Summer of Startups

Why?Who?What?

Page 26: Lean Startup for AaltoES Summer of Startups
Page 27: Lean Startup for AaltoES Summer of Startups

120 man days / Beta

-70 functionalities

-50 User interface(1. day = get some laptops)

Page 28: Lean Startup for AaltoES Summer of Startups
Page 29: Lean Startup for AaltoES Summer of Startups
Page 30: Lean Startup for AaltoES Summer of Startups

30 000 visitors / month

>2 000 active users

>300 open offer/request

3 days lead time

Page 31: Lean Startup for AaltoES Summer of Startups

1/day release to production

24/7 monitoring

1/day backups

1/day biz reports

5 integrations

Page 32: Lean Startup for AaltoES Summer of Startups

550+ acceptance tests

>80% test coverage

28 IE6 issues

2 bugs (in 3 years)

Page 33: Lean Startup for AaltoES Summer of Startups

0 people in operations

0 testers

0 full-time developers

Production bug fix < 1h

Page 34: Lean Startup for AaltoES Summer of Startups

Ok.. So how we do it?

Page 35: Lean Startup for AaltoES Summer of Startups

ThemeDiscovery

FeaturesDefiningREADY

Development Regression Test Deployment

37 2

Themes ProductQueue

READYMMFs

2h 2d 2d 6d 15min 1min

Page 36: Lean Startup for AaltoES Summer of Startups

ThemeDiscovery

FeaturesDefiningREADY

Development Regression Test Deployment

37 2

Themes ProductQueue

READYMMFs

2h 2d 2d 6d 15min 1min

From READY to DONE 6 days

Dev time: From NOT STARTED to DONE 8 days

DWT: (PQ size * Dev Time) / capacity = (7 * 8) / 2 = 28 days

Page 37: Lean Startup for AaltoES Summer of Startups

ThemeDiscovery

FeaturesDefiningREADY

Development Regression Test Deployment

37 2

Themes ProductQueue

READYMMFs

2h 2d 2d 6d 15min 1min

From READY to DONE 6 days

Dev time: From NOT STARTED to DONE 8 days

DWT: (PQ size * Dev Time) / capacity = (7 * 8) / 2 = 28 days

Problem team Solution team

Page 38: Lean Startup for AaltoES Summer of Startups

!Problem team

Page 39: Lean Startup for AaltoES Summer of Startups

Themes(3)

ProductQueue

(7)

READY(2)

In Progress(2) Done

TODO Done

SMARTgoals

MMFBiz Value

Definition of READY

Definition of DONE

Updated metrics

X

Y

Z

Page 40: Lean Startup for AaltoES Summer of Startups

Themes(3)

ProductQueue

(7)

READY(2)

In Progress(2) Done

TODO Done

SMARTgoals

MMFBiz Value

Definition of READY

Definition of DONE

Updated metrics

X

Y

Z

Page 41: Lean Startup for AaltoES Summer of Startups

Themes(3)

ProductQueue

(7)

READY(2)

In Progress(2) Done

TODO Done

SMARTgoals

MMFBiz Value

Definition of READY

Definition of DONE

Updated metrics

X

Y

Z

Page 42: Lean Startup for AaltoES Summer of Startups

Themes(3)

ProductQueue

(7)

READY(2)

In Progress(2) Done

TODO Done

SMARTgoals

MMFBiz Value

Definition of READY

Definition of DONE

Updated metrics

X

Y

Z

PLAN!

Page 43: Lean Startup for AaltoES Summer of Startups

Themes(3)

ProductQueue

(7)

READY(2)

In Progress(2) Done

TODO Done

SMARTgoals

MMFBiz Value

Definition of READY

Definition of DONE

Updated metrics

X

Y

Z

Review!

Page 44: Lean Startup for AaltoES Summer of Startups

Themes(3)

ProductQueue

(7)

READY(2)

In Progress(2) Done

TODO Done

SMARTgoals

MMFBiz Value

Definition of READY

Definition of DONE

Updated metrics

X

Y

Z

Page 45: Lean Startup for AaltoES Summer of Startups

Comments for service offers and requests

Owner: Marko

QUEUE: 1.6.2010READY: 3.6.2010

DONE: 6.6.20105 days

3 days

Size: S

Page 46: Lean Startup for AaltoES Summer of Startups

“Never doubt that a small group of thoughtful, committed people can

change the world

Indeed, it is the only thing that ever has”

- Margaret Mead

Page 47: Lean Startup for AaltoES Summer of Startups

I help companies to improve by showing what I have donehow I have done it and what I have learned about it.

I am a CTO of a lean startup

Marko Taipale@markotaipale

[email protected]

Page 48: Lean Startup for AaltoES Summer of Startups

Photo creditsFlickr usershttp://www.flickr.com/photos/kodomut/http://www.flickr.com/photos/amagill/http://www.flickr.com/photos/themarmot/http://www.flickr.com/photos/unloveable/http://www.flickr.com/photos/shapourbahrami/http://www.flickr.com/photos/thatguyfromcchs0http://www.flickr.com/photos/fxtreme/http://www.flickr.com/photos/aussiegallhttp://www.flickr.com/photos/lululemonathleticahttp://www.flickr.com/photos/4yashttp://www.flickr.com/photos/sualk61/http://www.flickr.com/photos/can3ro55o/http://www.flickr.com/photos/jwdill/http://www.flickr.com/photos/minidriver/http://www.flickr.com/photos/donaldmacleod/http://www.flickr.com/photos/jburgin/http://www.flickr.com/photos/jmherrala/http://www.flickr.com/photos/xurble