lean startup - Ágiles 2011 buenos aires
DESCRIPTION
Slides da apresentação sobre Lean Startup realizada no Ágiles 2011 Buenos Aires.TRANSCRIPT
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Lean StartupThe movement that is transforming how
new products are built and launched.
Matheus Haddad@mhaddad
Alexandre Gomes@alegomes
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Ideiasquem tem
de projetos/produtos com grande potencial de
lucro?
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quem acha que
dinheiroexecutá-las?é o que falta para
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2004 2005 2006 2007 2008 2009 2010 2011
R$ 500.000,00Middleware para adaptação de conteúdo web a dispositivos
móveis limitados
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2004 2005 2006 2007 2008 2009 2010 2011
R$ 400.000,00Rede social com match de interesses via bluetooth
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2004 2005 2006 2007 2008 2009 2010 2011
R$ 440.000,00Sistema de e-procurement para
redes de hotéis e motéis
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2004 2005 2006 2007 2008 2009 2010 2011
R$ 1.000.000,00Sistema de monitoramento e
controle remoto veicular
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2004 2005 2006 2007 2008 2009 2010 2011
R$ +500.000,00Sistema de monitoramento e
controle remoto veicular
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2004 2005 2006 2007 2008 2009 2010 2011
R$ 2.840.000,00
+ + + +
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e quanto foi o
lucrodeste investimento?
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R$ 0.000.000,00
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como deve ser participar de um rumble?
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~300.000visitantes por dia
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0,01
0,10
1,00
10,00
100,00
1000,00
10000,00
100000,00
1000000,00
10000000,00
Mar 17, 2011 Apr 10, 2011 May 4, 2011 May 28, 2011 Jun 21, 2011
piche.me
Page views Ganho acumulado (U$) Ganhos diários (U$)
~U$ 150,00 dia/
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R$ 2.840.000,00
R$ 3.600,00 U$ 3.600,00em 2 mesesR$ 30 * 5 * 24hs
zero
investimento faturamento
#WTF
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Problema Benefício
X
Empresa
+ receitas- custos
lucro / prejuízo
Conhecimento
Mercado
$$$
$$$
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O que é uma Startup?
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“Uma startup é uma instituição de pessoas tentando criar algo novo sob condições de extrema incerteza.”Eric Ries
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90% Startupsfalham
Raramente porque oproduto não funciona.
Quase sempre porquenão conseguem clientes.
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Cliente?
Mercado?
Produto?
Não sabemos o que não sabemos!
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“Uma startup é uma organização
formada para a busca de um
modelo de negócios
escalável e repetitivo.”
Steve Blank
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Startup = BizModel (escalabilidade) x Recursox Time (produto/tempo)
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Startup é um experimentoAprenda rápido e aprenda continuamente.
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“O maior componente de risco é o mercado, não o tecnológico.”Steve Blank
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CustomerDiscovery
CustomerValidation
CustomerCreation
CompanyBuilding
STOP STOP STOP
Aprendizado Execução
Customer Development
Pivot?
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PivotMudar de direção e testar novas hipóteses, mantendo sua basepara não perder a posição já conquistada (aprendizado).
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“É o movimento que está transformando a forma como novos produtos são construídos e lançados.”Eric Ries
Lean Startup
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Conjunto de processos usados por empreendedores para desenvolver novos produtos e mercados.
✓ Software livre e open source
✓ Métodos Ágeis
✓ Customer Development
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✓ Pensamento lean aplicado ao processo empreendedor.
✓ Validar e eliminar suposições incorretas do mercado o mais rápido possível.
✓ Diminuir o tempo, o custo eo trabalho para encontrar tração no mercado.
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Problemaconhecido
Soluçãoconhecida
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Problemaconhecido
Soluçãodesconhecida
Product Owner
Métodos Ágeis
Requisitos
software
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Soluçãodesconhecida Métodos Ágeis
CustomerDiscovery
CustomerValidation
CustomerCreation
CompanyBuilding
STOP STOP STOPProblema
desconhecido
Hipóteses
software,feedback e dados
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A/B Tests
Customer InterviewsCustomer Development
Five WhysCustomer Advisory Board
Falsifiable HypothesesProduct Owner Accountability
Custom ArchetypesCross-functional Teams
Smoke Tests
Learn faster
Measure fasterA/B Tests
Clear Product OwnerContinuous Deployment
Usability TestsReal-time monitoring
Funnel Analysis
Cohort AnalysisNet Promoter Score
SEO / SEMReal-time alerting
Build fasterUnit Tests & TDD
Usability TestsContinuous Integration
Continuous DeploymentFree & Open-source software
Cloud ComputingCluster Immune System
Just-in-time ScalabilityRefactoring
Developer Sandbox
IDEIA
CODEDATA
BUILD
MEASURE
LEARN
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Ferramentase técnicas
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Problem Solution
Key Metrics
Cost Structure
Unique ValueProposition
UnfairAdvantage
CustomerSegments
Channels
Revenue Streams
Lean Canvas
Top 3problems
Top 3features
Key activities you
measure
Path to costumers
Can't be easily copied
or bought
Target costumers
Revenue Model
TopCosts
Single, clear, compelling
message that states why
you are different and worth buying
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Granatum
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MVPMinimum Viable Product
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Controle Financeiro Pessoal
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Google Forms
Pesquisas on-line
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Entrevistas
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Testes de Usabilidade
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Compartilhar Histórias
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Brainstorm
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Insigths
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5 por quês
Pergunte, iterativamente,5 vezes “por que”
para buscar as causasraízes de um problema.
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Landing Page
SEO
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Teste A/B+10%Cadastros
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Métricas AARRR
Aquisição
Ativação
Retenção
Receita
Referência
Como os usuários encontram você?
Como é a primeira experiência do usuário?
Os usuários voltam?
Como você ganha dinheiro?
Os usuários recomendam para outros usuários?
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Métricas Granatum
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Feedback
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Chat
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✓ Programação em Par
✓ TDD
✓ Design Simples
✓ Refatoração
✓ Integração Contínua
✓ Deploy Contínuo
Práticas Ágeis de Engenharia
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ProductBacklog
SprintBacklog
ReuniãoDiária
Sprint2 a 4 semanas
24 hrs.
Reunião dePlanejamento
Reunião deReview
Reunião deRetrospectiva Incremento
do Produto
Visão
Gestão Ágil de Projetos
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Customer Development Kanban
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Product Development Kanban
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Business Model Canvas
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} 44The Business Model Canvas
Cost Structure
Key Partners
Key Resources
Channels
Key Activities
Value Proposition
Customer Relationships
CustomerSegments
Revenue Streams
Business Model Canvas
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Granatum
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Visão de equipe e disciplina mais do que indivíduos e interações(e mais do que processos e ferramentas)
Aprendizado validado mais do que software funcionando (e mais do que documentação abrangente)
Descoberta do cliente mais do que colaboração com o cliente(e mais do que negociação de contratos)
Iniciar as mudanças mais do que responder às mudanças (e mais do que seguir um plano)
Startup Agile Manifesto
Kent Beck
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Lean Startup Open Space
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?