lean startup - agile tour 2011 poços de caldas
DESCRIPTION
Slides da apresentação sobre Lean Startup realizada no Agile Tour 2011 Poços de Caldas.TRANSCRIPT
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Matheus Haddad@mhaddad
Lean StartupThe movement that is transforming how
new products are built and launched.
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Quem teve/tem uma boa ideia?
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O que é uma Startup?
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“Uma startup é uma instituição de pessoas tentando criar algo novo sob condições de extrema incerteza.”Eric Ries
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90% Startupsfalham
Raramente porque oproduto não funciona.
Quase sempre porquenão conseguem clientes.
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Problema ou necessidade Benefício
X
Empresa
+ receitas- despesas
lucro / prejuízo
Conhecimento
Mercado
$$$
$$$
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Cliente?
Mercado?
Produto?
Não sabemos o que não sabemos!
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“Uma startup é uma organização
formada para a busca de um
modelo de negócios
escalável e repetitivo.”
Steve Blank
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Startup = BizModel (escalabilidade) x Recursox Time (produto/tempo)
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Startup é um experimentoAprenda rápido e aprenda continuamente.
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“O maior componente de risco é o mercado, não o tecnológico.”Steve Blank
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CustomerDiscovery
CustomerValidation
CustomerCreation
CompanyBuilding
STOP STOP STOP
Aprendizado Execução
Customer Development
Pivot?
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PivotMudar de direção e testar novas hipóteses, mantendo sua basepara não perder a posição já conquistada (aprendizado).
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“É o movimento que está transformando a forma como novos produtos são construídos e lançados.”Eric Ries
Lean Startup
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Conjunto de processos usados por empreendedores para desenvolver novos produtos e mercados.
✓ Software livre e open source
✓ Métodos Ágeis
✓ Customer Development
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✓ Pensamento lean aplicado ao processo empreendedor.
✓ Validar e eliminar suposições incorretas do mercado o mais rápido possível.
✓ Diminuir o tempo, o custo eo trabalho para encontrar tração no mercado.
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Problemaconhecido
Soluçãoconhecida
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Problemaconhecido
Soluçãodesconhecida
Product Owner
Métodos Ágeis
Requisitos
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Soluçãodesconhecida Métodos Ágeis
CustomerDiscovery
CustomerValidation
CustomerCreation
CompanyBuilding
STOP STOP STOPProblema
desconhecido
Hipóteses
feedback, dados
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Ferramentase técnicas
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Problem Solution
Key Metrics
Cost Structure
Unique ValueProposition
UnfairAdvantage
CustomerSegments
Channels
Revenue Streams
Lean Canvas
Top 3problems
Top 3features
Key activities you
measure
Path to costumers
Can't be easily copied
or bought
Target costumers
Revenue Model
TopCosts
Single, clear, compelling
message that states why
you are different and worth buying
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Granatum
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MVPMinimum Viable Product
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Controle Financeiro Pessoal
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Google Forms
Pesquisas on-line
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Entrevistas
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Testes de Usabilidade
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Compartilhar Histórias
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Insigths
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Brainstorm
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5 por quês
Pergunte, iterativamente,
5 vezes“por que”.
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Landing Page
SEO
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Teste A/B
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Métricas AARRR
Aquisição
Ativação
Retenção
Receita
Referência
Como os usuários encontram você?
Como é a primeira experiência do usuário?
Os usuários voltam?
Como você ganha dinheiro?
Os usuários recomendam para outros usuários?
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Métricas Granatum
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Feedback
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Chat
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✓ Programação em Par
✓ TDD
✓ Design Simples
✓ Refatoração
✓ Integração Contínua
✓ Deploy Contínuo
Práticas Ágeis de Engenharia
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ProductBacklog
SprintBacklog
ReuniãoDiária
Sprint2 a 4 semanas
24 hrs.
Reunião dePlanejamento
Reunião deReview
Reunião deRetrospectiva Incremento
do Produto
Visão
Gestão Ágil de Projetos
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Customer Development Kanban
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Product Development Kanban
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Business Model Canvas
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} 44The Business Model Canvas
Cost Structure
Key Partners
Key Resources
Channels
Key Activities
Value Proposition
Customer Relationships
CustomerSegments
Revenue Streams
Business Model Canvas
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Granatum
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Visão de equipe e disciplina mais do que indivíduos e interações(e mais do que processos e ferramentas)
Aprendizado validado mais do que software funcionando (e mais do que documentação abrangente)
Descoberta do cliente mais do que colaboração com o cliente(e mais do que negociação de contratos)
Iniciar as mudanças mais do que responder às mudanças (e mais do que seguir um plano)
Startup Agile Manifesto
Kent Beck