lean startup
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Powerpoint Presentation on Lean StartupTRANSCRIPT
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Goal: To figure out the right thing to build, the thing customers want & will pay for,
as quickly as possible before running out of resources. !
A temporary organization designed to search for a repeatable & scalable business model under conditions of extreme uncertainty
Start-Up:
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1. START-UP
2. BIG BUSINESS
! Looking for a
business model Executing a business model
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“Planning comes before the plan”
A week in the life of an entrepreneur
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It may seem counterintuitive to
think that something as disruptive, innovative & chaotic as a startup can be managed, or to be
accurate, must be managed.
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Most start-ups
than from a failure of product development. They simply did not find enough customers to pay them enough $.
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!"#$%!&'#(!!)*+,!
Asmaa
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Lean Canvas
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Untested Hypotheses
Day 1
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2. Get out of the
building
3. Turn hypotheses into facts
4. Update canvas & becomes scorecard
1. Organise our
thinking
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The Different Worldviews of a Startup: Entrepreneurs
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Customers
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Investors
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Advisors
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Minimize TOTAL time through the
loop
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!
!
"#$%&!'()*&!+#,#$! '))*%!-.!+/0%!
!
Example of an Experiment Report
Hereʼs what we found
Hereʼs what we thought
Hereʼs what we did Hereʼs what we are going to do next
M E A S U R E
L E A R N
B U I L D
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!
!
"#$%&!'()*&!+#,#$! '))*%!-.!+/0%!
1!
TIMELINE & EXPECTATIONS
SHARE: • Hypothesis: Hereʼs what we thought • Experiments: So hereʼs what we did • Results: So hereʼs what we found • Iterate: So hereʼs what we are going to do next • Update Lean Canvas
START FROM: Validating Problem /
Customer Hypothesis GET OUT OF
THE BUILDING
YES Create Solutions &
Unique Value Proposition MINIMUM
VIABLE PRODUCT
NO Talk to more customers or another customer segment
PIVOT
PERSEVERE
EACH WEEK: Build – Measure – Learn
8th – 15th Feb 2014 • Prepare updated Lean Canvas • Send invitations to mentor & PwC on LeanStack • Identify potential Problem & Customer Segment
16th – 22nd Feb 2014 • Talk to 10 potential customers • Validate Problem & Customer hypotheses
23rd – 1st Mar 2014 • Identify potential UVP / Solution based on
validated Problem / Customer hypotheses • Talk to another 10 – 15 potential customers • Validate UVP / Solution hypotheses (incl.
features for MVP)
2nd – 8th Mar 2014 • Based on customer insight, decide to pivot /
persevere • Talk to another 10 potential customers and/or
channel partners • Identify basic revenue model strategy & how
to reach customers 9th – 15th Mar 2014
• Understand basic fixed & variable costs involved
• List key activities that need to be tracked
16th – 23rd Mar 2014
• Understand an unfair advantage that cannot be easily copied or bought by potential competitors
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1. Lean Startup doesn't guarantee success of your otherwise risky
venture.
2. When things are NOT working & NOT getting traction, is this because you’re doing it wrong or just not working at it hard
enough? Are you quitting because you don't like a bit of
pain or are you quitting because this is the right time to quit? 3. The biggest thing I
would add is dealing with failure. Both on the fear of
failing end (to begin with) & on the shit it's all failing
end (I’m a failure).
4. When certain key things haven’t worked out, I started
to withdraw & stopped talking to advisers & meeting people & getting as much support, right when I really should
have gotten more.
5. My advice is Lean Startup tried to take a scientific type
approach. Keep treating yourself as a scientist testing
the idea. Your learning journey is the core asset.