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Lean Media Running Lean Programs For Mul3ple Media Brands

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Page 1: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

LeanMedia

RunningLeanProgramsForMul3pleMediaBrands

Page 2: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

KIMBERLYHICKSVICEPRESIDENTUSERPLATFORMPRODUCTS

Page 3: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 4: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 5: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
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NOCImage

Page 10: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 11: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 12: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 13: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 14: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 15: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

“There’snochancethattheiPhoneisgoingtogetanysignificantmarketshare.Nochance.”~SteveBallmer,MicrosoBCEO

Page 16: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
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“It’saliDlebitlike,istheAlbanianarmygoingtotakeovertheworld?Idon’tthinkso.”

~JeffBewkes,TimeWarnerCEO,2010

Page 19: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 20: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 21: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 22: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

DesignThinking

LeanUX

Page 23: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

CentralProducts

BrandProducts

Engineering

Page 24: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

CONTENT PLATFORM CONTENT MANAGEMENT, PRODUCER TOOLS, DISTRIBUTION

USER PLATFORM AUTH, IDENTITY, PERSONALIZATION

VIDEO & MONETIZATION PLATFORM VIDEO PLAYERS, SERVICES, ANALYTICS, 3RD PARTY AD TECH

APP PLATFORMSGLOBAL APP PLATFORM, EMERGING PLATFORMS

GRO

WTH

PR

OD

UC

T A

NA

LYTC

S, S

EO /

ASO

DES

IGN

U

X, V

ISU

AL

DES

IGN

Mul3plaGormProduct

Page 25: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

ProductManager ProductManager

VPProduct

AUTHENTICATION IDENTITY&PERSONALIZATION

Minsk NewYork Warsaw

VPEngineering

ReleaseManager

SeniorProductManager(Open)

AgileCoach

NewYork Warsaw

SystemOwner SystemOwner

UserPlaGormTeam

Page 26: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 27: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
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Page 30: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 31: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
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Page 35: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

AgileAssessment

Page 36: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 37: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

CentralProducts

BrandProducts

Engineering

Page 38: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 39: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
Page 40: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom
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Page 42: Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

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