lean marketing game from the inside-out
DESCRIPTION
I shutter when I think about it. But some organizations have to start this way. Not my recommended method.TRANSCRIPT
![Page 1: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/1.jpg)
Business901
![Page 2: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/2.jpg)
Inside – Out
Business901
![Page 3: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/3.jpg)
•
•
•
•
•
![Page 4: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/4.jpg)
![Page 5: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/5.jpg)
Business901
![Page 6: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/6.jpg)
![Page 7: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/7.jpg)
Pre-Purchase Purchase Post Purchase
Line of Interaction
Line of Visibility
Line of Internal Interaction
![Page 8: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/8.jpg)
![Page 9: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/9.jpg)
Not used at this time
![Page 10: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/10.jpg)
Services – Information
Not used at this time
![Page 11: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/11.jpg)
Business901
![Page 12: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/12.jpg)
Not Used At this time
![Page 13: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/13.jpg)
![Page 14: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/14.jpg)
Services – Information
![Page 15: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/15.jpg)
Pre-Purchase Purchase Post Purchase
Line of Interaction
Line of Visibility
Line of Internal Interaction
On Stage Actions
Back Stage Actions
Support Processes
![Page 16: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/16.jpg)
Pre-Purchase Purchase Post Purchase
On Stage Actions
Back Stage Actions
Support Processes
Line of Interaction
Line of Visibility
Line of Internal Interaction
![Page 17: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/17.jpg)
Pre-Purchase Purchase Post Purchase
On Stage Actions
Back Stage Actions
Support Processes
![Page 18: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/18.jpg)
Engage Connect Customize Collaborate Advocate
![Page 19: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/19.jpg)
$5,000 $2,000 $2,000 $1,500 $3,000
Engage Connect Customize Collaborate Advocate
![Page 20: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/20.jpg)
Marketing
Service IT
IT
Sales Acctng
Purchasing
Sales Service Sales
Consultant Vendor Vendor
Marketing
Partner
Service
Sales Service
IT
Engage Connect Customize Collaborate Advocate
![Page 21: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/21.jpg)
Pre-Purchase Purchase Post Purchase
On Stage Actions
Back Stage Actions
Support Processes
![Page 22: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/22.jpg)
Pre-Purchase Purchase Post Purchase
On Stage Actions
![Page 23: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/23.jpg)
Pre-Purchase Purchase Post Purchase
Back Stage Actions
![Page 24: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/24.jpg)
Pre-Purchase Purchase Post Purchase
Support Processes
![Page 25: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/25.jpg)
Pre-Purchase Purchase Post Purchase
![Page 26: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/26.jpg)
![Page 27: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/27.jpg)
![Page 28: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/28.jpg)
![Page 29: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/29.jpg)
Purchasing
Service
Sales
Service
IT
![Page 30: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/30.jpg)
Pre-Purchase Purchase Post Purchase
On Stage Actions
Back Stage Actions
Support Processes
![Page 31: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/31.jpg)
Pre-Purchase Purchase Post Purchase
On Stage Actions
Back Stage Actions
Support Processes
Customer Desired Re-actions
![Page 32: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/32.jpg)
Engage Connect Customize Collaborate Advocate
![Page 33: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/33.jpg)
![Page 34: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/34.jpg)
Engage Connect Customize Collaborate Advocate
![Page 35: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/35.jpg)
![Page 36: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/36.jpg)
![Page 37: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/37.jpg)
Services – Information
![Page 38: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/38.jpg)
Customer Experiences (Actions)
On Stage Actions
Back Stage Actions
Support Processes
Line of Interaction
Line of Visibility
Line of Internal Interaction
![Page 39: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/39.jpg)
Customer Experiences (Actions)
On Stage Actions
Back Stage Actions
Support Processes
Line of Interaction
Line of Visibility
Line of Internal Interaction
![Page 40: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/40.jpg)
![Page 41: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/41.jpg)
•
•
•
•
•
![Page 42: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/42.jpg)
![Page 43: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/43.jpg)
Resources Used Books: This is Service Design Thinking: Basics - Tools - Cases Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated The Experience Economy: Work Is Theater & Every Business a Stage Websites: Business901” http://business901.com
![Page 44: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/44.jpg)
•
•
•
Our Mission is to bring
Continuous Improvement
to Sales and Marketing.
Or engage with us……
![Page 45: Lean Marketing Game from the Inside-Out](https://reader034.vdocuments.mx/reader034/viewer/2022051609/547eb2285806b5ea5e8b4705/html5/thumbnails/45.jpg)