Lean Launchpad:Pitches

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Practice

» Design a delightful vacation for your partner˃ Lots of why questions!

Today’s Agenda

» Networking / Practice» Weekly Topics» Ground Rules» Pitches» Homework» Mentoring

Weekly Topics

» 5/19 – First Pitches (9am-11am)» 5/26 – Experiment Day (9am-5pm)» 6/2 – Customers, Users, Payers (9am-12pm)» 6/9 –Value Propositions (9am-12pm)» 6/16 – Distribution Channels (9am-12pm)» 6/23 – Customer Relationships (9am-12pm)» 6/30 – Revenue Models (9am-12pm)» 7/7 – Partners (9am-12pm)» 7/14 – Key Resources & Costs (9am-12pm)» 7/21 – Lessons Learned Presentations (9am-12pm)

Ground Rules

» Be on time» Support team balance» Be accountable (High say/do ratio)» Make sure materials are online» We’d like videos!

Interactive Pitches

» 3 Minutes (no exceptions)» 2 minute quiet brainstorm – What thrills?» 2 minute quiet brainstorm – What to kill?

Let’s Pitch

City Recess

Appstore Analytics

Forward Intelligence

Verb Club

WionTV

Synthesize Feedback

» Cluster» Find Patterns» Prioritize

Questions?

Homework

» Read pages 86-111, 135-145 of Business Model Generation» Review pages 53-84 of Startup Owners Manual» Read: Steve Blank, “What’s a Startup? First Principles,”

http://steveblank.com/2010/01/25/whats-a-startup-first-principles/

» Read: Steve Blank, “Make No Little Plans – Defining the Scalable Startup,” http://steveblank.com/2010/01/04/make-no-little-plans-–-defining-the-scalable-startup/

» Read: Steve Blank, “A Startup is Not a Smaller Version of a Large Company”, http://steveblank.com/2010/01/14/a-startup-is-not-a-smaller-version-of-a-large-company/

» 3-5 minute presentation˃ Market Size˃ Type of business: IP, Licensing, startup, unknown˃ Proposed experiments to test customer segment, value proposition, channel and revenue model

of the hypotheses.

» Start your customer discovery blog – Post to our Google Group