lean launchpad educators june 2013 overview v4

LEAN LAUNCHPAD EDUCATORS

JUNE 18-20, 2013 STANFORD UNIVERSITY

Leading through innovation

Collaborators & sponsors

Tuesday, June 18

Wednesday, June 19

Thursday, June 20

Teaching team

• Steve BlankArchitect, Lean LaunchPad™ course

• Jerome EngelFaculty Director, Lean LaunchPad Educators Program

Jerome “Jerry” EngelUC Berkeley• Adjunct Professor, Haas School of Business• Founder and Director Emeritus of the Lester Center for Entrepreneurship and Innovation• Teach Entrepreneurship, Venture Capital & Private Equity, Technology

Commercialization and Innovation in the MBA and Executive EdNSF – National Faculty Director of the Innovation Corps ProgramBusiness• Venture Capital

–Monitor Venture Partners, General Partner [Current]– Co-founded: Kline Hawkes Capital [1995]

• Entrepreneur– Co-Founder: AllBusiness.com, ElectraScan Inc., CardioProfile– Angel Investor, Board member: Maxis, Leapfrog, MedAmerica, Adaptive Planning

• Big Company Experience– 1980s: Ernst & Young, Managing Partner, Entrepreneurial Services

Clients: Apple, Intel, Genentech, Sun, Autodesk, Fair Isaac, The Learning Company and more..

– 1970s: KPMG

Steve BlankStartups• 8 Startups in 21 years; semiconductors, supercomputers, enterprise

software, video games, consumer products, military intelligenceLean Startups• Father of the Lean Startup Movement; author of the Four Steps to the

Epiphany, The Startup Owners Manual, May 2013 Cover story in Harvard Business Review

Educator• Stanford – Consulting Associate Professor, Berkeley – NSF Principal

Investigator & Lecturer, Columbia – Lecturer• Author of the Lean LaunchPad class, author of NSF Innovation Corps

curriculum, co-author Lean LaunchPad Educators courseCorporate Consulting• Consult for Fortune 1000 companies

Speakers & Panelists

• Entrepreneurship Program Leaders– Phil Weilerstein

– Tom Byers

• Experienced LLP Faculty– Jim Hornthal [Princeton]

– Michael Marasco [Northwestern]

– Frank Rimalovski [NYU & I-Corps]

– Steve Zahm [UCSB]

– Jennifer Walske [Berkeley]

– Vidar Anderson [NEXT]

• LLP Graduates– Alice Brooks

– Brian Feth

– Kevin Yien

– Tatiana Ecoiffier

– Jonathan Wylie

• LaunchPad Central Team– Bhavik Joshi

– Kevin Yien

The Lean LaunchPad Ingredients….

5 day course

YOU

10 or 12 week

course

Lean LaunchPad Approach

NSF I-Corps

Welcome Educators

Tom Byers- Principal Investigator, Epicenter; Professor,

Management Science and Engineering, Stanford University; and Faculty Director, Stanford Technology Ventures Program

Phil Weilerstein- Executive Director, National Collegiate Inventors

and Innovators Alliance

Steve Blank9:30 – 10:00 AM

• Story of the Lean LaunchPad

Who are you?

Facu

lty m

ember,

lectu

rer, in

structo

r

Private

secto

r

Non-gove

rnmental

organiza

tion

College

or unive

rsity

administ

rator

Governmen

tal ag

ency

0

10

20

30

40

50

60

54

2318

102

Which of the following do you primarily identify with?

* Some respondents selected multiple answers

Have you ever started a company?

Yes (Y) No (N) n/a0

10

20

30

40

50

60

70

80

90

81

1722

Have you ever started a company?


Business Model Canvas

Customer Development

Agile Development

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

4

2

9

5

10

22

27

39

47

65

50

22

How much do you know about the following topics?

Nothing I've heard about it I've read something I'm using/teaching it!

Flipped Classroom

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

25 13

Do you currently use flipped classroom strategies?No (N)Yes (Y)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

11 3

How would you characterize your flipped classroom initiative? (check all that apply)

My own initiative

A school/department-wide ini-tiative

An institutional initiative

Experiential Learning Strategies

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

26 17 6

How would you characterize your experiential learning strategies initiative? (select all that apply)

My own initiative

A school/department-wide initiative

An institutional initiative

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

8 33

Do you currently employ experiential learning strategies?No (N)Yes (Y)

University Attendees

0

10

20

30

40

116

42

To what degree do you teach entrepreneurship?

Lectures

Case studies

Guest speakers

Online

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

What is your preferred method of instruction?

1st Ranking 2nd Ranking 3rd Ranking 4th Ranking

Non-University Attendees

0

5

10

15

20

25

22

18

To what extent do you provide training on entrepreneurship or business plan development?

Entrepreneurs doing start-ups

Other Incubator managers

Engineering students

Corporate managers

Venture investors

0

5

10

15

20

25

30

35

40

36

129

5 42

Who is your main audience?


Putting yourself on the Lean LaunchPad map

• Write your initials at the spot that represents your teaching experience and current context. Use a green marker if you are adjunct, red if you are tenure track.

Mainstreet Highly ScalableBootstrap VC Funded

Inexperienced with LLP

Experienced with LLP

Steve Blank10:30 – 12:15 PM

• Business Model Canvas– A Business Analysis Tool– A Scoreboard and a Flip Book

• Customer Discovery and Lean LaunchPad Approach– Search vs. Execution– Customer Discovery and Validation– Customer Discovery Videos/ How to conduct a

discovery interview

NCIIA

Phil Weilerstein- Executive Director, National Collegiate Inventors

and Innovators Alliance

Business Model Canvas group work

• Using your pre-course assignment, each group member presents to the group an example from their teaching experience– Business Model Canvas– Critical hypothesis & testing methodology– Product-market fit (for those teaching BMC) or what looks different

through BMC (for those w/o BMC experience)– Focus on lessons learned for your students, and you

• Your group may be selected to share one of your BMCs with the entire class tomorrow (8-10 min presentation). Select ONE example that is most useful as a learning exercise.

Until 1:30

Live case studies – student teams1:30 – 3:00 PM

• Alice Brooks- Stanford, ADD

• Brian Feth- CanScan, Berkeley LLP class, Spring 2012

• Kevin Yien- Diabetes, Berkeley LLP class, Spring 2012

• Tatiana Ecoiffier- Gut Wiser, Berkeley LLP class, Spring 2013

• Jonathan Wylie- Evoke, Berkeley LLP class, Spring 2013

Business Model Canvas group work

• Using your pre-course assignment, each group member presents to the group an example from their teaching experience– Business Model Canvas– Critical hypothesis & testing methodology– Product-market fit (for those teaching BMC) or what looks different

through BMC (for those w/o BMC experience)– Focus on lessons learned for your students, and you

• Your group may be selected to share one of your BMCs with the entire class tomorrow (8-10 min presentation). Select ONE example that is most useful as a learning exercise.

Until 1:30

Wednesday, June 19

Business Model Canvas exercise presentations & discussion

9:15 – 10:45 AM

Present your group’s example to the entire workshop– Why did your group select this example?– Lessons Learned– 10 minutes each

Managing the “flipped” classroom11:00 – 12:00 PM

Steve Blank and Bhavik Joshi

• The use of video as instructional method• Role of Mentors, Advisors, and Teaching Assistants • Teaching formats: 10 or 12 week, 5 day, partially

remote • The classroom• Real time feedback tools for teachers and

participants• LaunchPad Central

Epicenter

Tom Byers- Principal Investigator, Epicenter; Professor,

Management Science and Engineering, Stanford University; and Faculty Director, Stanford Technology Ventures Program

• Each group member shares how you will organize your curriculum and teach your courses locally – Bird’s eye view: Share the “Opportunities and Challenges” slides

you prepared, focusing on the changes you will make going forward, and the opportunities and challenges that lay ahead

– On a more granular level: You are also encouraged to share the personalized lecture slides you prepared that will supplement and personalize the LLP lectures to your experience and course

• Your group may be selected to share an Opportunities and Challenges presentation (8-10 min) with the class tomorrow. Select ONE example for this purpose.

Opportunities & Challenges group work

Until 1:30 pm

Educators in action1:30 – 3:00 PM

• Jim Hornthal – James Wei Visiting Professor in Entrepreneurship at Princeton University

• Michael Marcuso– Director and Clinical Professor, Farley Center for Entrepreneurship and Innovation,

Northwestern University

• Frank Rimalovski– Executive Director, NYU Entrepreneurial Institute New York University and I-Corps

Instructor for the NYCRIN node

• Steve Zahm– Lecturer, Technology Management Program (TMP), University of California Santa

Barbara,"Creating a Market-Tested Startup Business Model" and President, Procore Technologies, Inc.

• Jennifer Walske– Assistant Professor, the School of Management, University of San Francisco

• Vidar Andersen– NEXT Instructor, Andersen Dierick and Associates (ADnA)

Steve Blank3:30 – 4:30 PM

• Entrepreneurship Curriculum in the Age of the Lean LaunchPad – The Search Execution approach to building

an entrepreneurship curriculum

Optional session5:15 – 5:45 AM

Bhavik Joshi and Kevin Yien

For those interested, at 5:15 there will be a demonstration of the LaunchPad Central tool.

Shuttles back to the hotels will be available before and after this session

• Each group member shares how you will organize your curriculum and teach your courses locally – Bird’s eye view: Share the “Opportunities and Challenges” slides

you prepared, focusing on the changes you will make going forward, and the opportunities and challenges that lay ahead

– On a more granular level: You are also encouraged to share the personalized lecture slides you prepared that will supplement and personalize the LLP lectures to your experience and course

• Your group may be selected to share an Opportunities and Challenges presentation (8-10 min) with the class tomorrow. Select ONE example for this purpose.

Opportunities & Challenges group work

8:00 – 9:00 AM

Thursday, June 20

Opportunities & Challenges Presentations and discussion

9:00 – 11:00 AM

Present your group’s example to the entire workshop– Why did your group select this example?– Focus on opportunities and challenges– 10 minutes each

lean launchpad educators june 2013 overview v4

Education