BRIEF ONE

Took in March 2012

• Learning Outcomes,•• A group prjoject carry out a photoshoot for Debenhams Red Herring, advertis-

ing the new key trends, marketing at a younger audience.••• To create a new summer trend using redherring’s current spring/summer col-

lection. •• To edit the photo’s to provide a professional outcome.The winning teams pho-

tographs would appear in Preston Debenhams.• • To indvidually create a visual lookbook out of the final images that would ap-

peal to the 18-30 audience.•• To individually re-vamp RedHerring’s current website, using the final images

from photoshoot. Took in March 2012

• Learning Outcomes,•• A group prjoject carry out a photoshoot for Debenhams Red Herring, advertis-

ing the new key trends, marketing at a younger audience.

REDHERRING SPRING/SUMMER2012

leahroseSummer Lovin'

leahrose

As a team (Vintage Rose) we won the photoshoot project! This was a big achievement as our edited photographs would appear in Preston Deben-hams. As a team we decided we wanted to make the most out of Pres-ton's scenery and as the photographs would only appear in the Preston store, we wanted to really show off Preston's key tourist hotspots. Most of the images were taken at Winckley Sqaure, we took shots in the park, along the historic cobbles, and in one of Preston's best cafes. We also took shots from the famous and unspoilt scenery of Avenham park. All these settings really helped bring the shoot together, along with the styl-ing; modelling and settings along came SummerLovin2012. Here are the final and edited six shots which will appear in Preston Debenhams in May 2012.

leahrose leahroseleahrose

leahroseleahrose

leah

rose

leah

rose

leah

rose

leah

rose

leahrose

leahrose

leahrose

BRIEF TWO

Took in Febuary 2012

• Learning Outcomes,• Market reserach project to come

up with a new campaign to launch over a chosen season

• To create 5 different ways to pro-mote this campiagn using face-book/ website/mobile apps/twitter accounts etc.

• To justify Riverisland’s customer through customer profile boards.