League of Legends: Market Opportunity

By: Miles Aldrich

Riot Games

“We aspire to be the most player-focused game company in the world. We were established in 2006 by a couple of entrepreneurial gamers who believe player-focused game development can result in awesome games. In 2009, we released our debut title, League of Legends, to critical and player acclaim. Over 67 million play every month.

We know players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.”

Free?

• One of the greatest traits about League of Legends is that is completely 100% downloadable at no cost to the player.

• Then how does Riot make their money?

• The game is easily accessible to anyone with a computer. The game makes there money by making payment optional buy purchasing online perks to use in game to make your gaming experience that much more fun. However these perks do not give any player special advantages over another.

Possible Purchases Champions: You can purchase champions with real money rather than points earned from playing the game itself

Champion “Skins”: These are purchasable in game visual changes to your character that may enhance your game play by personalizing your character.

Ward Skins: A ward is an item that is placed in areas of the map so you can be given “sight” on areas that you may not originally be able to see.

• XP and IP boosts- You may also purchase a boost to raise the amount of experience and influence points you get from each game. Experience helps you gain level, the final goal being lvl 30. Influence points are what you would normally used to purchase champions and in game tools called runes to further improve your stats with further champions.

Opportunity

• Continuously comes out with new champions and new skins relative to holidays and special events happening around the world.

• Esports: Large following for this game. Gaming is now being considered as electronic sports and is becoming more competitive creating more opportunity for the game to grow.

• Scholarships: Robert Morris University gave out their first ever scholarship for League of Legends.

T1 Championship Skins

Summoner’s Cup League World Championships

Professional TeamsCloud 9

Conclusion• Riot games made great entrepreneurial decisions by recognizing a

new era of game play. Free to play games are now becoming more popular because most people just don’t want to pay a monthly subscription for games anymore.

• They continued to improve their game by listening to the players and taking suggestions.

• Update frequently to stay current with trends.

• Use the success of establishing such a great free game, to sell products online to these players to make huge profit.

Bibliography

• http://www.riotgames.com/about• http://www.riotgames.com/articles/20140509

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