Typography: The type used here is evenly spaced and feature a default sans serif text that would typically be used to indicate easy and clear reading, more commonly used in factual forms of written media. Only two forms of font are used throughout the leaflet in several variations of

the colour blue, that work well in consistently with the NHS logo colour palette. Blue is a representative of calming and tranquility, which can work well with medical factual leaflets and it takes the initial thought of danger and panic away from health and well being – then focuses on processing positive elements to attract a reader. Reasonably sizes font on the front and inner pages with bold headings so that the reader can

navigate easily from point to point and not becoming distracted or bored of reading.

Clarity: This leaflet is clear and concise in being able to

navigate from point of point and understand the

relation between the headers and context.

Pictures and text are evenly spaced out and the colour palette compliments the

layout and doesn’t overpower or distract the

reader from the purpose of the advertisement.

Conciseness: The leaflet is evenly laid out and works represents the purpose of the leaflet

precisely and effectively. The leaflet is used as a source of advice and

guidance in the safe use of mobile telephones.

The leaflet is not set out to panic or alert readers

but to provide helpful and friendly advice. Positive images of people smiling and enjoying using their

phones provides structure for the nature of what point the leaflet is trying to represent.

Accuracy: It is important, especially in forms of medical information – that everything written is fact and remains true. The NHS is used as a trustworthy source of medical help to people across the UK. This leaflet’s information is brief and short, but still provides all the necessary facts needed to discuss the safe use of mobile phones. It also provides small links and ways to find out more information if the reader feels like they

would like to know more.Register: The context used in this leaflet is formally and precise relating to the target audience, which initially would be everyone that has a

mobile phone. It uses the correct terminology associated but also a more relaxed tone to approach the reader with a friendly source of advice rather than a direct warning which you would typically see in e.g. smoking, drug use leaflets. Usually, this type of leaflet would be typically seen

in doctors/hospital waiting rooms for an easy yet informative read.

Referencing: Other places where more in-depth

information can be found have been highlighted and correctly linked to guide a reader to other sources of medical facts, both online

and directly.

Avoiding ambiguity: Although this article provides all the facts and knowledge surrounding the story, it is initially dependent on the reader’s own personal views on the Olympics and whether or not they support the story. It provides a lot of quotations taken from people featured in the

story that all have their own individual reasoning and opinion of the effects of the Olympics impact on society. A lot featuring phrases like “I think…” and overall making the article an independent opinionated debate on the event.

Bias/Evidencing of Argument: This article has a consistent balance of opinion and fact taken from the event of the 2012 Olympics, it starts the article with strong facts linking to who created the film, where and why. Then it goes on further to discuss what figures surrounding the

Olympics think about the film and their overall opinion on the Olympic society. The writer of this article creates a balance between supporting and against parties to provide a reasonable debate that provides depth and interest to the article.

Referencing Sources: Every quote and segment of information has been

correctly referenced to where it came from. For

example, after or before a form of speech to writer includes the same and concept of the person’s quote and its relation to

the rest of the article.

Legal Constraints: There are no issues regarding libel, contempt of court

and gagging orders in this article as the journalist has

not written any form of direct opinion against

Lorenzo Belenguer and only works on facts aspired

from the creation of the film and what information he has quoted from other members of the general

public.

Typography: The type here is a mix of serif and sans serif which is commonly seen in most tabloid and broadsheet newspapers. A large title and subheading are used to attract a reader to the article across a large page, this is especially vital when an article does not take up a full page and only a section. Easy, well spaced lettering allows a reader to navigate through the article easier with the text been smaller than what would be

seen in a leaflet or poster.

Codes of Practice: “The Editor’s Code Of Practice” would be necessary for the journalist to follow when writing these types as they would need to ensure that they cover all the points regarding “Accuracy”, meaning all information is true and fact – meaning there are no false accusations of biased opinion from the journalist. A second point of the ECOD would be “Privacy”, this is in regard to imagery and context – meaning not to intrude the personal life of an individual and to respect their wishes of what they do and not not want to be published. It is also relating to not

distributing personal information discarded by the individual to the press that they do not wish to be discussed.

Clarity: The article is evenly spaced into colums reading

left to right and which clearly indicates where to

begin reading and where to end.

Supporting illustrations and diagrams: For each step there is a matching descriptive diagram demonstrating how to complete each

step. The diagrams aren’t particularly artistic and just feature the sequence present following the step. This is particularly common in D.I.Y or car instruction manuals so as not to distract a reader with

heavy colours and drawings, only to assist whilst they follow through the steps. It is important in instruction based guides that the

illustrations are clear and show a good representative of what is described in the previous step.

Clarity: Another key aspect of an instruction manual or guide is to ensure that it is clear and easy to read. The pictures and text are

evenly spaced and set into columns reading downwards left to right. This particular guide is only black and white but sometimes

instructions include colours to symbolize particular parts needed to be assembled.

Conciseness: This manual has been kept simple and to the point to allow a reader to navigate from point to point easily whilst following the steps. Using too much text can confuse a reader and sometimes prevent them from completely the instructions effectively. It should also have in bold any important factors e.g. safety hazards, top tips –

so that a reader is fully aware of any risks before continuing.

Accuracy: It is vital in these types of informative documents that every step is accurately tested to ensure it follows through with the application. A reader must be able to achieve the desired result if

each step has been followed correctly, if a step does not work through fault of the writer – it can lead to legal action due to false

information given that could potentially lead to high risk depending on what is been assembled.

Referencing: The correct form of reference has been used throughout this manual, each piece of text is represented by a

diagram which demonstrates the step. This is easier sometimes then going to a separate piece of information to find the step.

Conciseness: Magazine and celebrity gossip themed articles are less punctual and are more in depth and detailed. This is to entice a reader into all elements of the story, usually these columns are based initially on opinion and are fairly biased summing up two opinions to create a debate

that a reader could follow through. A reason for these types of opinionated journalism been so lengthy is that to create an appropriate argument, journalist must provide either facts or reasons for their opinion.

Accuracy: Celebrity gossip magazines are usually not 100% accurate and often provide false information or elaborate references to

draw readers in. This particular magazine article is hard to tell whether or not it is accurate as they do not provide information as to where the quotes came from, when and why they

were said. It is also important to not broadcast false accusations as it can breach the contract

following the Editors Code Of Practice.

Referencing Sources: There is a lot of sources in here from different parties voicing their opinion on the Duchess of Cambridge but some don’t really give a clear reference as to who said it, which can give the opinion that the source is false and just the opinion of the writer.

Codes of Practice: Journalists that write for these types of publications have to work carefully with the Editor’s Code of Practice and ensure that they do not invade the privacy of the people they write out. Creating false statements or retracting private information and releasing it to the public can result in the journalist been libel and facing legal action or been sued by the person they write about. They must also follow other

legal guidelines such as not taking photographs in private property and not trespassing to gain access, often journalists break these boundaries to try and get a good story for their publication.

Clarity: This particular article layout is more heavy and intense compared to informative

leaflets and newspaper articles. Magazines are often very restricted on how much page space they are aloud to fit in all of the context plus

imagery. This can make the page quite cramped and complicated to navigate through, but

depending on the reader – this is either more beneficial or less. A front page story will usually take up either a full page or double page, where

as smaller stories on get smaller sections of a broken-up page.