I N M E M O R Y C A R E

Leading the Way

2 0 1 7 A N N U A L R E P O R T

2017 Board of Trustees

OfficersEdward Sigler, President

Todd Goddard, Vice President

Megan Burke, Secretary

David Sadowsky, Treasurer

TrusteesGladstone CrosdaleJason DeWittColleen Dwyer DoneganDonald HanksBarbara JamesErnest KrugAndrew LambrixEdward MauroElizabeth McDadeJames MeddaughChristopher Perna

2017 Foundation Board of Directors

OfficersDavid Still, President

Brian Costello, Treasurer

Rob Brown, Secretary

Craig Houck, Assistant Secretary

MembersLewis HeismanGary HugunineJames MemmottDiane Caselli, AdvisorEdward Sigler, Ex-OfficioDavid Sadowsky, Ex-Officio

2017 Service Board

OfficersNancy Mauro, President

Gladstone Crosdale, Vice President

Pat Case, Corresponding Secretary

Norma Koper, Recording Secretary

Betty Hopkins, Treasurer

MembersMegan BurkeJane CoonsIonie CrosdaleCathy DiernaLorraine EndersDottie GoldanMartha HubbardSarah MalakMarie McEneaneyCam MossgraberShirley MunsonLori NewhouseBea SchantzElizabeth Thomsen

Creekstone Capital CampaignTay Thoman, Honorary Co-Chair

Gordy BenoitRobert BrownDiane CaselliJane CoonsRev. Larry DeVuystRev. Todd GoddardDottie GoldanEdna HamlinCraig HouckJim MemmottBea SchantzDavid Still

Executive DirectorNancy Smyth

Rochester’s Leading

Memory Care Residences

Rochester Presbyterian Home is recognized

as a leader in the reform of Elder Care. Our

residences are not institutions, they are homes.

Our culture is guided by Elders rather than

driven by organizational routines. We continue

to pursue dramatic change, not only in the

architectural design, but also in the way of

life within our residences to assure our

Elders experience well-being and live a

joyful, meaningful life.

2 0 1 7 A N N U A L R E P O R T

From the Executive Director The mission of Rochester Presbyterian Home is to provide loving homes for Elders where they are honored and cared for as family and inspired to live life to its fullest. I am proud to say that our commitment to this mission has been unwavering for the past 93 years. Today, we care for more than two-hundred Elders in three Eden Alternative residences.

This past year, guided by the Board of Trustees, we developed a strategic marketing plan for the organization. This led us to implement an extensive research study and brand analysis.

Caring for persons living with dementia has been our primary focus for several years. In 1992, we were the first to offer memory care in an assisted living setting at the Homestead and the first to debut the household model of memory care with the opening of Cottage Grove in 2009 in North Chili. In 2016, we opened our third memory care residence at Creekstone in Fairport.

Over the years, Rochester Presbyterian Home has become synonymous with memory care and has earned a reputation for quality. As registered Eden Alternative residences, we have led the way in transforming and continually improving Elder Care.

As we launch our new logo and brand identity, we convey a mission that comes from the heart. For it is love that is the essence of our identity and provides the foundation to assure our Elders experience a life worth living.

We are truly grateful for all who are part of the Rochester Presbyterian Home family.

Sincerely,

Nancy Smyth

2017Fulfilled the objectives of the strategic business plan for Memory Care at Creekstone.

• Opened all four houses and achieved occupancy targets.

• Exceeded start up budget projections.

Developed a strategic marketing plan.

• Completed a branding initiative and created a new logo & tag line.

• Refined our web site and marketing materials.

• Utilized google ads to optimize our internet marketability.

• Implemented a targeted marketing outreach plan.

• Engaged on-line referral sources to augment outreach efforts.

• Improved occupancy at the Homestead and exceeded occupancy projections at Creekstone.

Achieved key objectives on our Eden Alterative pathway.

• Celebrated 15 years of commitment to the Eden principles within our 12 evolving Eden families.

• Hosted Eden Associate training and added 13 new staff members to our team of 54 certified Eden Associates.

• Submitted two “best practices” to be presented at the International Eden Alternative conference.

Cared for a record number of Elders in 2017.

• Welcomed 100 new Elders into our residences.

• Cared for 22 Elders through the end of life.

• Hosted 9 respite guests.

• Cared for 239 persons in 2017!

2017 brought many changes and accomplishments to RPH. Here are a few of the highlights.

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Top 10 Accomplishments for

2017Achieved positive results in back to back New York State Department of Health Inspections.

• Implemented on-going quality assurance practices at each residence.

• Collaborated with representatives from the Department of Health to reach consensus on the interpretation of admission and retention standards.

Achieved key objectives for employee satisfaction and engagement.

• Earned an overall employee satisfaction rating of 4.0 on a scale of 1-5 with 5 being excellent.

• Doubled the number of employees to 181 staff members.

• Increased our starting salary for direct care staff by 29% over the last 3 years.

• Reduced turnover among our full and part-time staff to 10% compared to an industry standard over 55%!

• Provided 224 hours of education and training in 2017.

Achieved superior satisfaction levels on our annual Customer Satisfaction Surveys with ample testimony of high quality care.

On a scale of 1-5 with 5 being excellent:• Achieved an overall satisfaction rating of 4 among Elders &

Families at the Homestead.

• Earned a satisfaction rating of 4.3 among families at Cottage Grove.

• Achieved an overall satisfaction rating of 4.5 among families at Creekstone.

Completed ongoing capital improvements in fulfillment of the strategic plan for 256 renewal.

• Completed needed mechanical upgrades to the heating and air-conditioning systems.

• Redecorated vacant resident rooms.

• Renovated resident shower and spa facilities.

Completed the capital campaign for the Creekstone Project and cultivated additional gifts and grants for 2017!

• Engaged a very active capital campaign steering committee to reach $590,000 for the Creekstone campaign.

• Received additional gifts and grants totaling $82,250 for the year.

• Received a grant for $151,000 for employee education.

Outperformed budget expectations!

• Contained costs to perform better than budget.

• Fulfilled our mission to serve low-income Elders by providing subsidies that totaled $888,276.

Consistent training, coaching and mentoring form the basis for all of the work we do. Through a $151,000 grant from the Ralph Wilson Jr., Foundation, we have built a unique Caregiver Training model designed to empower our staff and improve the quality of life for our residents. Through this initiative, we will train and certify staff members within our three (3) locations as Memory Care Specialists. These trained staff members will then move on to train the broader community. Once established and proven successful, there is potential for their training model to be replicated throughout Western New York and Southeastern Michigan.

Through this grant, we intend to honor the dedication of employees by providing opportunities to collaborate with one another as they grow in their knowledge and skills to better themselves and ultimately better serve our Elders. This initiative will offer career advancement opportunities for current employees to expand upon their roles and become educators.

We are deeply appreciative for the generous financial commitment from the Ralph C. Wilson, Jr. Foundation and for the recognition of Rochester Presbyterian Home’s innovative leadership team as they continue to lead the way in memory care.

We are deeply appreciative for the generous financial commitment from the Ralph C. Wilson, Jr. Foundation and for the recognition of Rochester Presbyterian Home’s innovative leadership team as they continue to lead the way in memory care within the elder care industry.

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Rochester Presbyterian Home Initiates

Caregiver Training Program

Donald and Donna Aldred

Alstom Signaling Foundation

Bill & Jackie Arnold

Steven Ashley Family Foundation

Mr. Robert Baker

Rodney & Carolyn Baker

Arline Baker & Friends from Kodak

Ms. Mary E. Barnett

Nancy Barnett

Mr. & Mrs. Douglas L. Beales

Carrol & Mike Becker

Brian & Jennifer Becker & Family

Bob & Dorothy Bell

Bergman Fund

Berkshire Taconic Community Foundation, Inc.

Bethany Presbyterian Church

Lynn & Tony Bianchi

David & Sandy Bills

Ms. Lydia Birr

Boss Precision, Ltd.

Mrs. Deborah Bowen

Mrs. Clinton E. Braine

Priscilla & Rob Brown

Browncroft Community Church

Walter & Doris Bubie

Ms. Eileen Buholtz

Mrs. Pamela Bunt

John Calvin Presbyterian Church

Ms. Mary Ann Campbell

Mrs. Mary Ellen Cancilla

Ms. Joyce Cantisano

Mrs. Marilyn Cantisano and Don Southword

Ms. Diane Caselli

Ms. Cathy Casey

Central Presbyterian Church

Christ Clarion Presbyterian Church

Ms. Laurie Clark

Bonny Claxton and John Wilkinson

Mr. Mark Colgan

Ms. Kitty Colliflower

Ms. Mary Ellen Collinge

Edward & Esther Connors

Mr. Edward Crosby

Gladstone & Ionie Crosdale

Mrs. Joyce Cummings

Kathy Dahl & Dan Hart

Daisy Marquis Jones Foundation

Jim & Sallie Dakins

Richard & Deborah Danforth

Davenport Hatch Foundation

Ms. Sandra DeBell

Ms. Sue DeBole

Mary Jo & Chuck Deichmiller

Mr. Thomas DeMeyers

Ms. Emily Denning

Ms. Cathy Dierna

Mr. & Mrs. Wendell Discher

Ms. Lorrie D. Divers

Mr. & Mrs. Charles Dowd

Mrs. Gail Dowler

Tim & Marilyn Downs

Ms. Ellen Dutcher

Brian & Maureen Dwyer

Peggy & Larry Elliott

Ms. Barbara Endter

Ann & Herb Englehardt

Ms. Jacqueline Fabitore-Matheny

Ms. Sandra Fargnoli

Nadine & Jack Fiero

First Presbyterian Church

First Presbyterian of Byron

First Presbyterian Church of Chili

First Presbyterian Church of Holley

First Presbyterian Church of Tuscarora

First Presbyterian Society of Pittsford

Mason & Gina Fitch

Sally & Benn Forsyth

Linda & Bill Freed

Richard & Kay Frenz

Mr. Paul Garofolo

Gates Presbyterian Church

Ms. Sue Geer

Mary & Darrell Geib

Ms. Allison Gilday

Ms. Deborah C. Gilenson

Ernest & Carol Giordano

Gus & Cindy Gleichauf

Mr. Robert Gnau

Mrs. Dorothy E. Goldan

Ms. Nancy R. Goldenhar

Ms. Mary Golding

Ms. Joan Gourley

Mr. & Mrs. Alan Graff

Ms. Jean Graupman

Greater Rochester Peep Show

Mr. John E. Green

John & Alice Gucker

Jerry & Christine Gullo

Marilyn & Timothy Hall

Mr. Fern Hannum

Mrs. Phyllis Harring

Mrs. Loree Harrington

Wendy Heffer & Marian Cortright

Ms. Kathryn Heintz

Mr. Lewis Heisman

Henderson Ford

Heveron & Company CPA’s

Ms. Maria Hoffman

Mr. Craig Houck

Ms. Dorothy J. Howell

Mr. Gary Hugunine

Ms. Alana M Inzinga

Barbara James, Esq.

John Knox Presbyterian Church

Ms. Margaret K. King

Kinney Drugs Foundation

Mrs. Sharon Knepshield

Ms. Cynthia Korman

Ernest F. and Sarah D. Krug III

Kyrias Foundation

Mr. John Laing

Mr. Andrew Lambrix

Stephen & Julie Landes

Landmark Group of Brighton

Ms. Alana M Leadbetter

Ms. Allison Leet

The LeFrois Family

John & Viola Lembo

Ms. Jennifer Lerma

Mrs. Margrit Liniger

Lyndonville Presbyterian Church

M&T Bank

Patrick & Syma Mulich

Nancy & Steve Mancini

Ms. Diane Mandel

Ms. Rachelle Mandigo

Manning & Napier Foundation

Ms. Paula J Martin

Ms. Marie K. May

Ms. Kathleen J. McAfee

Ms. Elizabeth McDade

Thank You to Our Generous Donors. Praise and gratitude to more than 100 volunteers who honor our Elders with caring support.

We apologize if your name has been omitted or is listed incorrectly and ask that you call us at 585.235.9100, ext. 109 and provide updates for our records. A copy of the most recent

Rochester Presbyterian Home audited financial statements can be obtained by contacting Nancy Smyth, Executive Director, at 256 Thurston Road, Rochester, NY 14619 or call 585.235.9100.

Ms. Rochelle McDaniel

McDermott Family Foundation

Richard & Jayne McGarrity

Ms. Mary McKinley

Warner & Joanne Meininger

Mr. A. James Memmott

Ms. Renee Meshel

Ms. Dorothy Meusburger

Ms. Joann Middleton

Audrey & Mel Miller

Mary & Neal Miller

Mrs. Patricia D. Miller

Sewall & Sharon Miller

Ms. Natalie Milwood

Mr. Ronald Moffatt

Ms. Deanne Molinari

Ms. Julie Mullen

Mr. John G. Nersinger

Ms. Julia Nicolas

Peter and Bonnie Nuss

NY State DOH

Ms. Suzanne J. O’Brien

Sue & Jim Owens

Ms. Jann Packard

Atilla Dilek and Linda Payne

Mr. & Mrs. George Pechie

Penfield Plumbing & Heating

Christopher & Mary Perna

Doug & Eileen Perryman

Ms. Christine Perryman Schaller

Bob & Joyce Peters

Ms. Kelly Peterson

Ms. Rebecca Pontera

Ms. Linda E. Postler

Mr. & Mrs. William C. Powell

Mrs. Martha G. Pradhan

Ms. Linda Pratt

Mr. Brian M. Preston

Pridemark Homes

Mrs. Colleen Prince

Jay & Margaret Rachfal

Rick & Cindy Rambo

Ms. Julie Ranous

Ms. Marilyn Rick

The Robb Family

RochesterWorks, Inc.

John & Rhona Rodgers

Ms. Beverly Rogers

Ms. Carolyn Roorda

Robert S. Rosborough, Jr. Trust

Eleanor Rosborough’s Family

Friends of Shari: Rose, Mike, Margaret, Darlene,

Suzette, Diane, Dee, Berni, Linda

and Sue Rose Welsher

Mr. Robert Ross

Ms. Lisa Rudolph

Ms. Diane Russell-Jones

Paul & Rhonda Russo

Mr. David M. Sadowsky

Mr. Jose Santana

Ms. Patricia Sawyer

Estate of James G Scanzaroli

Ms. Deb Scarpace

Ms. Bea Schantz

Ms. Barbara Schmidt

Aaron & Jessica Schock

Scottsville Union Presbyterian Church

Millicent Seil’s Family

Seneca Foods Foundatioin

Ms. Katie Shirer

Ms. Cynthia Shuman

Ed & Kathi Sigler

Ms. Ruth Sisson

Mr. Glen Skalny

David B. and May T. Skinner Foundation

Sam & Mary Sleigh

Mrs. Doris H. Smith

Mrs. Laila Smith

Mr. Steven Smith

Terrill Kroh Smith

Ms. Nancy Smyth

Ms. Patricia Sparling

Sparta First Presbyterian Church

Jim & Nancy Stefano

Christy & Dick Stewart

David and Ann H. Still

Stone Bergen Church Presbyterian Church

Ms. Shelly Strachan

Mrs. Elinor and Paul Stratton

Summerville Presbyterian Church

Ms. Carol Sutter

Mr. & Mrs. Fred Tarala

Ms. Cheryl Taylor

Hon. Michael A. Telesca

Third Presbyterian Church

Lee T. Venolia and John W. Thoman, Jr.

Mrs. Tay Thoman

Mr. & Mrs. Robert Thomson

Gene & Nancy Tonucci

Women’s Association Trinity

Church of Nunda

Ms. Peggy Troutman

Tuesday Morning Bible Study

Ms. Barbara Ullrich

Ultramobile Imaging

Underberg & Kessler LLP

Ms. Constance VanAlstyne

Ms. Joan VanCamp

Mr. Thomas VanGriethuysen

Ms. Doris VanVechten

Mr. Justin Vigdor

Ms. Kim Vonasek

Stephen & Mary Ann Wagor

Webster Presbyterian Church

Ms. Deborah Wehrle

Ms. Claire Welch

Mr. Robert C. Welter

Ms. Kathy White

Ms. Sandra White

Fred & Floy Willmott Foundation

Ralph C. Wilson Jr. Foundation

Mrs. Kathleen Wollschleger

Gary & Judy Wood

Ms. Angela Wveltre

Bob & Linda Yawman

Ms. Elizabeth Yokobosky

York United Presbyterian Church

Ms. Carol Yungkurth

Mrs. Mary L. Zeitvogel

Join the Legacy Society Remember Rochester Presbyterian Home through a bequest in your will.

Suggested Wording: I hereby devise and bequeath to the RPH the following gift of…

For more information call:Rochester Presbyterian Home585.235.9100or e-mail jean.graupman@rph.org

The HomesteadR O C H E S T E R

Cottage GroveN O R T H C H I L I

CreekstoneF A I R P O R T

256 Thurston Road | Rochester, NY 14619585.235.9100 | rph.org

48 Cottage Grove Circle | North Chili, NY 14514585.594.8720 | cottagegroverochester.org

20 Crossing Creek Drive | Fairport, NY 14450585.223.0160 | creekstonerochester.org

256 Thurston RoadRochester, NY 14619

Our CommunitiesOur vibrant communities specialize in the care of persons living with dementia.

We offer a range of assisted living options, including enhanced living and memory care specialties.