To remain relevant, banks must move from being an app customers use to a bank they love. But, many banks struggle to innovate because of outdated infrastructure and legacy core banking software. That’s where Engagement Banking comes in.

Backbase and Microsoft have joined forces to make the Backbase Engagement Banking Platform instantly deployable on the Microsoft cloud. Banks and credit unions can now innovate at speed and with confidence on a best-in-class cloud platform that provides the highest levels of operational performance and security. Together, Backbase and Microsoft are leading the transformation in banking by reducing risk, modernizing banking experiences and delighting customers and employees to help banks achieve differentiation and spur sustainable growth.

Leading the Transformation in Banking

Backbase gives banks the speed and flexibility to orchestrate seamless customer and employee experiences across any device and deliver measurable business results.

From onboarding and origination, to everyday banking and servicing, we help financial institutions surpass their customers’ expectations at every touchpoint. That’s made possible with ready-to-go apps for Retail, Wealth Management, and Business Banking.

● Founded in 2003, with 1400 employees globally

● Trusted by 120 financial institutions, from large FIs to credit unions

● Dual headquarters in Amsterdam and Atlanta; 14 additional offices worldwide

● Leader in Engagement Banking Platform EBP Category, as recognized by industry analysts Celent, Gartner, Forrester and Ovum

About Backbase

Backbase Digital Sales Modern, award-winning onboarding and origination solution. It provides out-of-the-box journeys and capabilities across multiple channels, which accelerate the implementation of banking sales custom flows.

Backbase Digital Banking Turn-key apps and web capabilities that allow banks to seamlessly service customers on a daily basis to deepen loyalty and drive growth.

Help banks turn the threat of digital into an opportunity

4x product adoption30% lower acquisition costs40% more cross sell and upsell

90% reduced cost of contact85% digital channel adoption5Star improved ratings and reviews

Backbase Engagement Banking Platform

API API APIAPI

Digital BankingDigital Sales

Engagement Banking Platform (EBP

Common Services | Enterprise Integration | Unified Security

Fintechpartners

OpenBanking

Coresystems

Retail SMB Commercial Wealth

Built from the ground up as one future-proof platform with customers and employees at its center, the Backbase Engagement Banking Platform easily plugs into existing core banking systems and comes pre-integrated with the latest fintechs so Financial Institutions can go beyond banking and innovate at scale.

● Established Banks looking to augment or overturn their digital channels

● Established Banks wanting to launch a new full stack Neo-bank

● Merging Banks that need one platform for multiple sub-brands connected to multiple cores

● Neo-Banks wanting to get to market fast with a new digital offering

Opportunity Identification

How We Win

Inconsistent and fragmented customer banking experiences across different touchpoints hinder companies from attracting customers and retaining them

The Backbase Engagement Banking Platform with Dynamics’ 360 Customer view unifies both data and functionality to prioritize customer experienceMicrosoft Dynamics CRM brings disparate data sources together for a 360-degree customer view to manage the customer experience across all channels. Employees are empowered to serve banking customers through a unified dashboard which anticipates and meets customers’ needs for a more personalized, hassle-free experience.

Backbase Digital Sales enhances Dynamics 365 with the ability to leverage best-in-class onboarding and origination. It allows banks to acquire new customers and offers them more banking products, therefore minimizing costs and decreasing employee inefficiencies.

Legacy systems hinder banks from innovating faster due to increased technology debt and inability to scale fast

Reuse existing core banking systemsWith Backbase and Microsoft, there’s no need to replace or rebuild core systems from scratch. The joint solution allows banks to repurpose existing core systems by incorporating their content, data and functionalities into a new digital customer experience layer that's optimized for easy integration with Microsoft business applications. The Backbase platform is cloud native and leverages the Azure platform to aggregate and analyse information from Dynamics and the Power Platform.

Operational back-office processes impact employee productivity and hurt operating margins because they are heavily dependent on manual efforts with inefficient processes that take a lot of time.

Scale up customer support efficientlyWith Backbase and Dynamics 365 deep employee-facing capabilities are available to assist the Bank’s Customer Service Representatives (CSRs) to support their customers with authentication and product-related matters at any moment in their customer lifecycle - whether it’s to act on behalf of the customer, or to support them during an onboarding or origination journey.

High expectations for digital experiences are being driven by digitally native neo-bank and non-banking entrants.

Banks can innovate quicker to accelerate their digital transformation with Backbase-as-a-Service (Baas) powered by Azure Microsoft Azure is the public cloud of choice for many large banks that are choosing to accelerate the cloud transformation because it allows banks to bring leading neo-banking offerings to the market quicker.

Backbase has out-of-the-box engagement banking solutions optimized for retail banking, business banking and wealth management. These solutions enable institutions to kickstart their digital journey to dramatically decrease their time to market.

By using Backbase-as-a-Service (BaaS) on Microsoft Azure, banks can go live in weeks with turn-key solutions. Banks can continue to innovate by building on the solutions at their own pace to customize for a unique customer experience. BaaS and Microsoft empower these unique experiences to end users quicker.

Customer Challenges Joint Solution

Put customers first with customer service90% lower cost of customer servicing

10x improved customer retention50% faster case resolution

Gain actionable insights from Data and AI40% increase in cross sell and upsell

10% improved conversion rate30% lower acquisition costs

Increase ROI & share of walletIncrease customer acquisition, min cost

Increase share of wallet through higher origination

One platform with powerful partnersIncrease design, engineering velocity by 2x

90% lower codebase maintenance costsLower hosting costs by 50%

● Backbase-as-a-Service, Powered by Azure

● Backbase Engagement Banking on Microsoft Cloud for Financial Services

● Azure Cloud Hosting on Customer Tenant

● Backbase Engagement Banking on Microsoft Dynamics 365 for CRM

Backbase + Microsoft

Stanbic Bank (Kenya), Pfandbriefbank (Germany), Promerica Group (Costa Rica), Hellenic Bank (Greece), Vantage Bank (US), Capital Bank of Jordan (Jordan), Navy Federal (US), Sterling National Bank (US).

Joint Deployments

Leading the Transformation in Banking