leading the product 2017 - dan taylor - lightning talk slides
TRANSCRIPT
Leading The Product 2017Lightning Talks Slides
Sydney, Australia
Dan TaylorTAL
For more information go to
www.leadingtheproduct.com
Product Management in the corporate context: When Product / Market Fit isn’t enough
Dan TaylorGM, Innovation
October 2017
3 Pack Title
…including how thinking like a chocolatier can help
In case we don’t make it!
Why Corporate Innovation is so hard.
A framework for overcoming these challenges.
Examples of winning approaches…
Corporate Fit?
You have to align to the Corporate context
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Technology /
Operational
Commercial
Scale
Corporate Fit?
You have to align to the Corporate context
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Technology /
Operational
Commercial
Scale
Customer &
Brand
Strategic
portfolio
… and the best ones leverage the Corporate assets to
drive greater scale
Leverage the distribution channel
British Gas, launched a Remote Heating Control service
through their engineer network, creating the largest Smart
Homes player in the UK
Leverage the customer base
Epson crowdfunded its new augmented reality headset – proving the demand,
capturing early customers, and helping the financial case all at the same time
Leverage the brand
Chocolate manufacturers often launch full scale pilots as ‘Limited Editions’ – giving
the new product every chance of success, but also a risk-free way to fail
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CHECK IT OUT! - The Secrets of Big Business Innovation is based
on over 100 case studies from leading corporate entrepreneurs
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