My Story

Experimented with

makeup at 11 years

old

Featured as a

beauty expert on

screen and off

Freelance makeup

artist

Head makeup artist

for a fashion show

Personally

requested

for various

photo shoots

Identity Sheet

What is Leading Lady?

Line of lip shades made from natural Ingredients

Product Packaging

Leading Lady: the actress playing the principal female part in

a movie, play, or television show.

Leading Ladies of my life…

Stacey

S/S 2015 Color Palette

Lip shades named after leading ladies, past and present

Will eventually correlate with Pantone color forecast

Target Customer

Millennial 18 to 35 Amateur to professional Makeup artist

Big City dreams

Social media junkie Fashion enthusiast Beauty expert

Influenced by various fashion

publications

Evolution of Leading Lady

Point of Purchase

Build a strong web presence

Open a small boutique

Marketing through social media

Philanthropy: Susan G.Komen

LabTec Cosmetic Manufacturing, Auburn Illinois

Color Palette and Inspiration

Lookbook

Lookbook layout Inspiration

Model: Nicole Barth

Model: Courtney Elliott

Model: Hailey Johnson

Model: Asha Nate

Model: Bethany Beebe

20% of all sales will go to support the Susan G. Komen foundation.

Outfit

Model: Taylor Barber

Leading Lady

Inspired by loveInspired by life Inspired by art

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