leading innovation: creating a culture of innovation in a fast and digital world

LEADING INNOVATION

Professor Peter Fisk theGeniusWorks.com @geniusworks

Creating a culture of innovation in a fast and digital world

Innovation = Mindset Innovation = Opportunity

Innovation = Leadership Innovation = Process

Innovation = Opportunity

Kaleidoscope world

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Volatile Uncertain

Complex Ambiguous

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Vibrant Unreal Crazy Astounding

Anything is possible

Uber and beyond

Robot heart surgery

Xiaomi beats Apple

Worldchanging decade

2010 Pop 6.9Bn GDP $63T

G7

2020 Pop 7.7Bn GDP $90T

E7

Middle

Urban

Travel

Carbon

Tectonic shifts

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East Small

West Big

Ideas Size

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Speedboats beat

fast and focused

supertankers

Customer Emotional

Business Rational

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Relevant Average

Customers in control

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Context and relevance

Imagination Capability Collaborative Independent

Disrupting Evolving

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Megatrends 2025

Human Technology

Global

Personal

Circular Economy

Reputation and Privacy

Collaborative Consumption

Anytime Anywhere

Wearables and Sensors

Primary Megatrends

Enabling Megatrends

Supporting Megatrends

Human Technology

Global

Personal

Circular Economy

Robotics and Intelligence

Big Data and Clouds

Smart Cities & Creative Hubs



Social Change and New Tribes

Wellbeing and Biotech

Anytime Anywhere


Primary Megatrends

Enabling Megatrends


Human Technology

Global

Personal

Connectivity & Convergence

New Business Models

Circular Economy

Robotics and Intelligence

Big Data and Clouds

Smart Cities & Creative Hubs



Social Change and New Tribes

Wellbeing and Biotech

Emerging markets

Urban Living and Travel

Anytime Anywhere

3D Printing & Smart Systems


Primary Megatrends

Enabling Megatrends


99c downloads, $900 experiences

Digitally enabled real world

EMOTIONAL

INTUITIVE

CONNECTED

RATIONAL

ANALYTICAL

FOCUSED

LEFT BRAIN + RIGHT BRAIN

Redefining markets

Shaping the future +genius

Time to think bigger

10 times, not 10%

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The Gamechangers

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Audacious ideas

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es

1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight

1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab 5. Greenbox 6. Le Pain Q 7. Positive Luxury 8. Trader Joes 9. ZaoZao 10. Zilok

1. Apple 2. Beautyin 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova

1. Alibaba 2. ARM 3. Bharti Airtel 4. Giff Gaff 5. Google X 6. Rackspace 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi

1. Aeromobil 2. Air Asia 3. AirBNB 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars

1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla

1. Aeroshots 2. Gram-Danone 3. Graze 4. Isis Organic 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri

1. Ashmei 2. Beats 3. Desigual 4. Gilan 5. Indetix 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Toms

1. Alior Sync 2. La Caixa 3. Fidor 4. First National 5. Itan Unibanco 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha

1. Al Jazeera 2. Coursera 3. Future 4. Pixar 5. Pledge Music 6. Red Bull 7. Rovio 8. Spotify 9. Ushahida 10. Wordpress

futureproduct futurefashion futurefood futurestore

futurehealth futuretech futuremakers futurebank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

futuremedia

1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator

1. FC Barcelona 2. Bitcoin 3. Bhutan 4. The Elders 5. Lovemarks 6. Oregon Project 7. ParkRun 8. WWF 9. Zoe Suggs 10. You

futureservice futurebrands

Peter Fisk 2015 [email protected]

The worlds most disruptive innovators today

Dont just play the game Change the game

Peter Fisk 2013 Gamechangers.pro

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Rockets Creative Beer

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Lululemons Yoga Beer

New Zealands Moa Beer

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Beer 52 by Subscription


How will you change your game?


Innovation = Process

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Insight Lab Design Lab Growth Lab

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Making innovation happen

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Creative Exploration

Future back

Commercial focus

Now

forward


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Growth opportunities Future possibilities Consumer insight Creative parallels

Idea mapping

Stage 1: Insight Lab


Future back

Commercial focus

Now

forward

Future Back

Future back

Now forward 2016

2020

Peter Fisk 2015 More details in the new Gamechangers book +genius

Rethink markets

Geography Category Segment Channel



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Beautyin


Consumer Business

Rethink purpose

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Harley Davidson

The consumer is boss

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P&G Connect + Develop

Product-centric Consumer-centric

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Rethink brands

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Nike+

Nike+ Training Club

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Insight Lab

Stage 2: Design Lab

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Insight Lab Design Lab Growth Lab Connecting ideas

Reframing concepts Processes and partners

Simplicity filters Best scenarios


Future back

Commercial focus

Now

forward

Banks

Caffe Latte

Funky

Concierge

Sofas

Life

Colourful

Community

Fun

Long Queues

Silent

Cashiers

Bars

Finance

Complicated

Transactions

Boring

Take a seat

Funky music

Great service

Openness

About lifestyle

Made easy

Community build

Fun

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GeniusWorks 2014. All rights reserved.

Creative fusions

Peter Fisk 2015 More details in the new Gamechangers book

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Rethink business models Make and distribute

business model

eg CocaCola

Microsoft

Spectrum retail

business model

eg Amazon

Marks & Spencer

Make and sell direct

business model

eg BMW, HSBC

Niche retail

business model

eg ToysRUs, Wiggle

License to make

business model

eg ARM, Ed Hardy

Curated retail

business model

eg Fab,

Positive Luxury

Membership club

business model

eg Costco,

Quintessentially

Crowdfunded ventures

business model

eg Kickstarter,

Zidisha

Opensourced

community

business model

eg RedHat, MySQL

Subscription payment

business model

eg FT.com, Graze

Buyer and seller

marketplace

business model

eg Etsy, NYSE

Micro payments

business model

eg Flattr

Grameen Danone

Collaborative

consumption

business model

eg Buzzcar, Regus

Regular Replacement

business model

eg Gillette,

Nespresso

Branded Consortia

business model

eg Cisco, Spar

Advertising or

Sponsorship

business model

eg Google,

Metro Newspapers

Listed or Promoted

business model

eg Monster Linkedin

Network builders

business model

eg Hotmail, Twitter

Demand then Made

business model

eg ZaoZao,

Threadless

Auction retail

business model

eg eBay, Sotheby

Knowledge and time

business model

eg McKinsey, Harvard

Franchised retail

business model

eg McDonalds,

Subway

Certification and

endorsement

business model

eg ISO, Verisign

Remainder retail

business model

Eg Saks,

Vente Privee

Multulevel

marketing

business model

eg Tupperware,

Natura

Group buying

business model

eg Groupon,

Huddlebuy

Reverse auction

business model

eg Priceline

Freemarkets

Shared rental

business model

eg Zilok, Hilton

Tradeable currency

business model

eg Bitcoin Air Miles

Freemium pay within

business model

eg Angry Bird,

Coursera

Transaction facilitator

business model

eg Paypal, Visa

Pay as you go

business model

eg AzuriTech

Techshop

Dynamic pricing

business model

eg Expedia, Uber

Reputation builders

business model

eg Tripadvisor,

PaywithaTweet

Customer data

business model

eg Facebook,

23andMe

Non-profit business

business model

eg Oxfam Wikipedia

Maker models Channel models

Crowd models Payment models

Exchange models Asset models

Iconic design

iPod Brand

U2 Vertigo

iTunes

Podcasting

iPod Phone

Special Edition

Exclusive Releases

Music Store

Legalising Filesharing

Success Story

Apple

White cables

Imitation And buzz

Ad Graphics

60G

Photo

Video Desperate

Housewives

Mini

Shuffle

Nano

Motorola

(RED)

Steve Jobs iMac

Customerstrustcusyomers

Customers do more together

Customerstrustcusyomers

Co-enable Co-design

Co-create

Co-sell Co-support

Co-consume

Customer collaboration

Threadless

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Design Lab

M&SNewStoreConcepts

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Design Lab


Future back

Commercial focus

Now

forward


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Business model design Issues/impact analysis

Concept evaluation Implementation horizons

Action planning

Stage 3: Growth Lab


Rethink experiences

IT support is boring, isnt it?

For the customer, its an emergency

! Peter Fisk 2015 More details in the new Gamechangers book +genius

Rethink relationships

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Growth Lab

5

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Growth Lab

PeterFisk2015

Growth Lab



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Future back

Commercial focus

Now

forward


PeterFisk2015


Innovation = Leadership Innovation = Process

Are you ready to change your game?

audacious

Google X 23 and Me

Syngenta Tesla Motors

Amazon

Fidor Bank

Scanadu

Intuitive Surgical

intelligent

Airbnb Nike+

Lego

Threadless

collaborative

Li and Fung

Tencent

Alibaba 3DHubs

networked

Disney Moven

Epocrates

Safaricom

Change

Why enabling

What will you do?

Relentless Curiosity

Thinking bigger

Seeing more

Embracing paradox

Courageous action

Enlightened mind

Making connections

Da Vincis 7

[email protected]

theGeniusWorks.com

INNOVATION DIAGNOSTIC

1=Strongly disagree, 2=Disagree, 3=Agree, 4=Strongly agree

1 Managed Innovation

My organizations approach to strategy, new product development and process improvement goes beyond traditional planning methods and take an externally-focused, exploratory approach that challenges the status quo and creatively inspires new thinking.

2 Strategic Alignment

Our leadership supports (and actively drives) a collaborative culture that encourages different departments working cross-functionally to identify and develop innovative solutions.

3 Industry Foresight

My organization has a systematic process for actively monitoring and exploring emerging trends and developing alternative scenarios that represent either threats or opportunities.

4 Customer Insight

My organization directly involves consumers/customers (both existing and potential) as an integral part of the innovation process as a means of identifying both articulated and unarticulated customer needs.

5 Core Capabilities

My organization clearly understands its core capabilities and has explicitly outlined the linkage between its long-term strategic goals and its short- and medium-term R&D Investments and technology strategies. My Organization actively explores new ways to extend beyond our existing competencies.

6 Organisation Cultural

My organization demonstrates an innovative mindset, a bias for collaboration, an inclusive, non-bureaucratic decision-making style, a willingness to embrace change, and a penchant for action.

7 Process and Structures

My organization has (or demonstrates a mindset that is willing to develop) appropriate operational processes and functional structures and allocates adequate staffing, funding and management support to high priority innovation initiatives.

8 Disciplined Implementation

My organization consistently demonstrates its ability to create measurable business impact by taking a disciplined approach to the implementation of strategic thinking

9 Performance Metrics

My organization has established innovation-related goals and measures (for example: X% of revenues must come from products/services introduced over the past Y years)

10 Sustainable Impact

My organization takes the time to learn from its innovation efforts and is committed to deliberately building an innovation-based culture and instituting a set of innovation-focused methodologies

Problem

Vision

Urgency

Insight

Priority

Stimulus

Parallels

Space

Process

Impact

Story

Simplicity

Attitute

Coca Cola DNA

Leadership

Coca Cola DNA

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Businessmodel

Finance Networking

2. Networkingenterprises structure/ value chain

1. Business model how the enterprise makes money

Channel

Delivery Brand

Customerexperience

10. Customer experience how you create an overall experience for customers

9. Brandhow you express your offerings benefit to customers

Coreprocess

ProcessEnablingprocess

3. Enabling processassembled capabilities

4. Core processproprietary processes that add value

6. Product systemextended system that surrounds an offering

Productperformance

Offering Productsystem

Service

7. Servicehow you service your customers

5. Product performancebasic features, performance and functionality

8. Channelhow you connect your offerings to your customers

Business Innovation

Volume of innovation efforts Last 10 years

Businessmodel

Finance Networking

Channel

Delivery Brand

Customerexperience

Coreprocess


Productperformance


Service

Where most innovation happens

PeterFisk2015

Businessmodel

Finance Networking

Channel

Delivery Brand

Customerexperience

Coreprocess


Productperformance


Service

Cumulative value creation Last 10 years

Where innovation has most impact

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Make innovation matter to everyone

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The business case for innovation

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Building a growth factory

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Connect Catalyse

Communicate

Coach

Innovative leaders

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Acting with speed and agility

Connecting ideas and

people

Passion to make life

better

Having an audacious

attitude

Shaping your own

vision

Making sense of change

Persisting to make it happen


Vision Canvas

Strategy Canvas

Growth Canvas

Disruption Canvas

Brand Canvas

Engagement Canvas

Proposition Canvas

Relationship Canvas

Insights Canvas

Co-creation Canvas

Innovation Canvas

Business Canvas

Leadership Canvas

Sustainability Canvas

Culture Canvas

Performance Canvas

FUTU

RE

LAB

B

RA

ND

LA

B

CR

EATIVE LAB

PER

FOR

MA

NC

E LAB

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Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the worlds top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast-changing markets, and find new ways to think, compete and win. He features on the Thinkers 50 Guru Radar as one of the worlds top business experts. Having trained as anuclear physicist,Petermoved tomanaging brandslike Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with businesses in every sector, food to fashion, skincare to stock exchanges brands as diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull, Sabre and Santander, Tata and Turkcell, Virgin and Visa, Vodafone and Yapi Kredi - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peters new book"Gamechangers ... Are you ready to change the world? explores the next generation of brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building,new business models, real-time marketing, harnessing social media, inspiring leadership and positiveimpact. It has been nominated for Marketing Book of the Year 2015. His other books include "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It wasfollowed by five others Business Genius on leadership andstrategy, Customer Genius on building a customer-centric business, People Planet Profit on sustainable innovation - and most recently "Creative Genius" defining what it takes to beLeonardo da Vinci in the 21 Century. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.

Email: [email protected] Twitter: @geniusworks Website: www.theGeniusWorks.com