leading global innovation for international market success...
TRANSCRIPT
SVPMA Monthly MeetingJanuary 9, 2018
Karina R. Jensen, PhD
Founder and Managing Director, Global Minds Network
Practice Director, Centre for Leadership and Effective Organisations
Professor, Global Innovation and Leadership
NEOMA Business School, France
Leading Global Innovation for
International Market Success
Achieving Global Performance
The inability of leaders to facilitate global
innovation and collaboration affects
organizational performance:
• Concept design
• Strategic planning
• Marketing
• Operational efficiency
• Customer connection
• Global sales performance
Multicultural Collaboration Challenges
Understanding & Support of Global Strategy
Interactive Dialogue
Team Participation
Trust-building
A majority (88%) listed culture as a predictive element in global team work.
Source: Global Innovation & Collaboration Study, Dr. Karina Jensen, 2014
Leading Global Innovation
Creation
Planning
Validation
Go to Market
Performance
Vision
Leadership &
Strategy
Multi-cultural Collaboration
Space
Organizational
Culture & Climate
Dialogue
Knowledge-
sharing & Cross-
cultural Learning
Source: Multicultural Innovation Framework, Dr. Karina
Jensen, Global Minds Network, 2018
Vision
Leadership &
Strategy
Space Dialogue
Global Leadership Style
Creation
Planning
Validation
Execution
Multicultural Team
Performance
Source: Leading Global Innovation,
Dr. Karina Jensen, 2017
Global Product Innovation Process
R&D Product Design Go-to-Market
NPD - New Product Dev
GTM - Go-to-Market
PlanningCreation ValidationLaunch Preparation
Worldwide Introduction
Discovery
Definition
Design
Testing
Feedback
Strategy
Market
Research
Analysis
Business Case
Development
of Product
Features,
Pricing,
Messaging,
Marketing
Announce
Deliver
Front End Innovation
70% indicate that trust-building and creativity occur during front-end phase.
Market potential and trends
Market requirements
Product localization needs
Local competition
Customer knowledge,
validation, and expectations
Budget and resource allocation
Source: Global Innovation & Collaboration Study, Dr. Karina Jensen, 2014
Global or Local Strategy?
70% of study participants indicated that front-end activities are centralized.
Source: Global Innovation & Collaboration
Study, Dr. Karina Jensen, 2014
Local to Global Strategylocal market knowledge as competitive advantage
HQGlobal Value
Creation
Sub 1 Asia Role
Sub 2 AsiaRole
Sub 1 Europe
Role
Sub 2 Europe
Role
Sub 1 Americas
Role
Sub 2 Americas
Role
Sub 1 Africa/
Middle EastRole
Local value
creationLocal value
creation
Source: Leading Global Innovation,
Dr. Karina Jensen, 2017
Global Leadership and Strategic
Co-creation in Practice…
Vision
Space Dialogue
Knowledge-
sharing &
Learning
Knowledge-sharing Across Cultures
▪ Structure
▪ Communication context
▪ Power
▪ Knowledge status
▪ Openness
▪ Building on ideas
▪ Initiative
▪ Recognition and support
▪ Response
▪ Feedback process
88% believe that national culture affects knowledge-sharing behaviors.
Collaborative
Dialogue
DialogueRespondListen
• Facilitation
• Open
Communication
• Social Networking
• Knowledge-
sharing
• Cross-cultural
Learning
Source: Leading Global Innovation,
Dr. Karina Jensen, 2017
Knowledge-sharing and Learning
Global Teams
Social Networking
Knowledge-sharing
Cross-cultural Learning
• Knowledge facilitator
• Effective platform
• Interactive workflows
• Collaborative tools
• Live forums and
communities
• Spontaneous
sharing
Source: Leading Global Innovation,
Dr. Karina Jensen, 2017
Knowledge-sharing and Learning
in Practice…
Vision
Space
Organizational
Culture &
Climate
Dialogue
Global Innovation Culture & Climate
Cultural
Empathy
Global Teamwork &
Cultural Diversity
Creativity
Global Ideation &
Innovative
Thinking
Collaboration
Transparency &
Knowledge-
sharing
Agile
Performance
Global Innovation Culture and Climate
in Practice…
Global Collaboration Drivers
VISION
DIALOGUESPACE
Leadership & Strategy
Organizational Culture & Climate
Knowledge-sharing & Communication Process
Create a common vision, values,
and language.
Develop an open and
collaborative team climate.
Create dynamic and
interactive conversations.
• Leader as knowledge facilitator
• Engage team members in front end
• Practice strategic co-creation
• Establish on site and virtual collaboration space
• Ensure time and place for ideation
• Create transparency for project collaboration process
• Listen and respond to local market voices
• Promote frequent interactions, live and virtual
• Understand and promote culturally diverse views
Source: Global Minds Network, 2017-18
Q&A
Your thoughts or questions about
leading global product innovation?
Thank you and Merci!
Questions?
Dr. Karina R. Jensen
Managing Director, Global Minds Network
Professor, Global Innovation & Leadership
Practice Director, Center for Leadership and Effective Organisations (CLEO)
NEOMA Business School, France