leading family hotels

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"Leading Family Hotels & Resorts" unite the leading offerings for sophisticated family holidays in Europe.

Ruling the market of premium vacation for demanding families with children, outperforming competition since 20 years.

Now ready to bring our concept beyond the borders of Europe.

Pioneer of a revolution in family holidays

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Family holidays are a time that everyone looks forward to, but they do not always live up to expectations. For every

parent who has whished that a holiday could have turned out differently, a new generation of Hotels is offering what

comes close to an experience in paradise, for kids and parents alike. Its enhanced specialization to its target clientele made this unique concept one of the most

successful ones in the leisure segment.

The Leading Family Hotels & Resorts have pioneered a revolution in family holidays, which brings its visitors back for more, year after year, who don't mind spending double the

room rates than the average five star Hotel. The group is considered the world’s leading hotel brand

and expert in vacation for families with children, targeting premium clientele for five star hotel accommodation with extensive indoor and outdoor leisure facilities along with

responsible childcare for kids aged 0 to 16 years old.

Our hotels are members of the European Kinderhotels group, counting 52 hotels all over Europe. The five leading resorts in terms of size and Hotel standards have merged in 2009 forming the Leading Family Hotels & Resorts, offering

the same family friendly concept while operating on a more premium and up-market level.

About

You focus on your vacation, we focus on your kids!

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Leading Family Hotels & Resorts’ concept is clearly world-wide unique; there is no comparable hotel group that

specializes to its target group as we do.

We are the only hotel concept that offers responsible care for children from the early age of only 7 days old.

We promise parents to fully enjoy their vacation where they do not need to worry a thing, while we take responsible care

of their little ones.

The hotels facilities and suites are all equipped with the necessary settings to accommodate demanding families.

All Suites are equipped with a separate children’s bedroom, high-adjusted bathroom facilities and furniture, games and

all safety features.

During our 20 year long journey from random family hotels to our total specialization we implemented unique ideas and

best practices.

World-wide unique

Our concept offers responsible care for babies from only seven days old up to teenagers aged 16, 14 hours at every

day of the week in four different age groups.

For every 10 hotel rooms we employ a kids club attendee trained by our brand internal academy - our flagship hotel features more than 18 kids club attendees for only 92 hotel

rooms.

Our secret of success lies within taking utmost care of the little ones offering them a world of structured, well-

supervised fun.

Parents can truly enjoy daily activities and a array of spa-offers and treatments or simply rest and recuperate without

the need for round-the clock parenting.

Even mothers with babies can take a break and leave their little ones in the care of a team of qualified nurses.

People say we reinvented family vacation.

Specialized to its target clientele

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Due to our unique position in the leisure market our hotels clearly outperform any comparable property by far.

Our hotels, whilst all rated as four star Superior, achieve an annual occupancy of 92%,

440 Euro Daily Room Revenue 145’000 Euro Annual Revenue per Room

71% of repeating guests.

82% of our Guests are self-employed and our Hotels achieve more than 35% EBITDA.

We generate triple the revenue than comparable hotel investments.

Our existing properties are all marketed solely online through their own or the group’s website. We are not part of any

Hotel Alliances, Affiliates and do not deal with Travel Agencies or Groups.

The most profitable hospitality concept

Our guests are simply willing to pay double the price than for a luxury five star hotel, as long as we assure them that

their little ones are in safe hands.

Our hotels will not compete with any other hotels in the surroundings since we bring our own business segment.

Based on research of Austria’s ECO.NOVA magazine we have the most profitable hotel concept in

Austria’s hospitality industry achieving the highest Revenue and highest EBT on a per room basis.

Exclusive Destination for wealthy families from Europe and the Middle East

Industries leader for families with children. Worldwide we are considered the only hotel group offering

kid’s activities and high quality child care with the necessary facilities for youngsters from only 7 days of age.

Strong partnerships with international suppliers adapted to families.

Unique Selling Points

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Facts

• No Hotel Affiliations

• No Travel Agencies

• No Wholesalers

• No Packages

• No Groups

• No Booking engines

• Since 1994 we have not paid any commission

• No direct competition

• 20 years history of business success

• All existing Hotels outperform same sized resort hotels in the same region by at least 150% more Revenue.

• Occupancy not governed by school holidays

• High demand, despite a high price

• First designated “family only” hotel brand

The most profitable hospitality concept

Group Database 350.000 Families with children

Demographics 40% Swiss, 30% German, 20% International, 10% Austrian

Average annual frequency 1,8 times

Average family size 2 Adults + 1,7 Children

Average length of stay 8,5 days

Age of children 0-16 years

0-3 years 30% 4-7 years 30% 8-12 years 25% 13-16 years 15%

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Four Core Values

What‘s the difference?

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First-class international hotel standards 'Leading Family Service’

Five-star hotel infrastructure, exceptional facilities and premium service tailored to families with children. Premium F&B.

Diverse leisure facilities 'Leading Family Leisure’

Indoor and outdoor facilities for the entire family, (In and outdoor swimming pools, water parks, waterslides, soft play facilities, playgrounds).

Age grouped all round care ‘Leading Family Childcare'

At least six days a week for children 0-16 years (Baby club, Kids club) at a minimum from 08:00 - 21:00.

Generous Spa facilities and offers 'Leading Family Spa'

Several different spa-facilities, relax rooms and top quality spa treatments.

Four Core Values

We reinvented family vacation!

"Leading Family Hotels & Resorts" unite the leading offerings for sophisticated family holidays in Europe.

The hotels & resorts have been selected and

evaluated according to the strictest possible criteria. They

guarantee the utmost in quality, custom designed to

the holiday wishes of demanding families with

children who expect the very best from their vacation.

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Kids Club

Leading Family Hotels & Resorts distinguish themselves from random family friendly resorts by following strict guidelines

adapted for families with children.

The resorts are all located in leisure destinations offering four star superior hotel infrastructure that meet needs of

demanding families with children.

Every hotel’s key product is the in its size and offering, world-wide unique kids club. Offering well supervised

entertainment starting for infants from only 7 days old up to 16 year old teenagers.

Children are split into four different age groups and supervised by minimum 16 specially educated and by our

groups academy trained staff.

Paired with purpose adapted infrastructure and impressive indoor and outdoor playgrounds distinguish a Leading

Family Hotel. Our hotels feature a separate kids pool, water splash area, soft play structure, pc-games room, 15 meter climbing wall, theater, cinema, stable, pet-zoo, slides over 5 floors, swim- ski- and golf-academy and a medieval themed 150 seat

kids restaurant.

Distinguishing good from GOOD!

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Rooms & Suites

Rooms and suites are adapted to accommodate large families with up to four children and are fitted with the latest

technologies on entertainment and safety features.

All accommodations have a separate kids bed-room and fixtures adjusted for children and babies.

Our rooms have a minimum of 50sqm up to 200sqm with top- of the notch standards like Jacuzzi, media panel,

fireplace, sauna, steam bath and free WiFi.


Guests who have been all over the world expect top quality in their hotel, especially when they are on holiday

together with their children. This demand is not always easy to fulfill, and it challenges a hotel in very special ways.

The "Leading Family Hotels & Resorts" have risen to that challenge. Our guest families expect and get a relaxing, laid back ambience (not a rigid 5-star atmosphere!), yet on a level of quality which clearly outperform ”random"

four-star hotels in both service and appointments.

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Large lounge with stove, bedroom (parents) with balcony, separate bedroom for children, bathroom

with shower and bath, bath robes, hairdryer, vanity mirror, separate WC with bidet, nappy changing

table, satellite TV, telephone, Internet connection, safe, minibar.

Occupancy: 3-5 person, 103 m2

lounge-bedroom with comfy corner and balcony, additional

separate bedroom (children) for 2 persons bathroom with jacuzzi and rainshower, bath robes, hairdryer, vanity mirror, separate WC with bidet, nappy changing table, satellite TV, telephone, Internet

connection, safe, minibar.

Occupancy: 3-5 person, 50 m2

Wellness Suite with living room, separate bedroom, 2 children's

bedrooms with 3 bunk beds, bathroom with Jacuzzi and child washstand, Sauna, rain shower shower, WC, satellite TV, safe,

radio, hair dryer, telephone, open fire place. Also available as duplex

- 200m2

Occupancy: 4-10 pers, 130m2

Sample


Rooms & Suites

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Spa & Wellness

Parents will find time to follow their interests or simply enjoy time for themselves.

All hotels are equipped with an award winning spa that offer the latest state of the art treatments and classes.

Our wellness areas are among the very best you will find throughout Europe. Saunas, aromatic steam baths, private

spa, laconium, oases for relaxation and tranquility in pleasant ambiences designed at the highest imaginable

quality.


We created spa-packages tailor made for toddlers, children or involving the entire family.

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All-inclusive

Leading Family Hotels & Resorts offer all-inclusive packages where every family member has access to food and

beverages as well as special baby nutrition at any time of their stay.

All sorts of children and parent activity, rentals, services and usages are as well part of the all-inclusive packages.

Flexible, but superb quality. That is how you might describe the concept behind the cuisine and service of "Leading

Family Hotels".


Children don’t like to be kept waiting for dinner; they also want to eat their favorite dishes. That’s why we offer

children’s buffets in a supervised kids restaurant. Parents, on the other hand, prefer elegant service, as is

customary in top hotels. For that reason, we offer a dinner menu in the evenings

with choices possible for each course, in addition to splendid breakfast buffets, lunch buffets and changing

dishes-of-the-day, along with afternoon snacks and cakes from the buffet.

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Hotels & Resorts

A brief introduction to our properties

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Hotels & Resorts

(Alpenrose = Rose of the Alps)

Initiator and role model of the group. Located in Austria, yet on the slopes of Germany’s highest mountain.

Rooms: 90 Team Members: 120 Child Minders: 18 Spa: 750m² Treatment Rooms: 14 Kids Area: 2000m² Indoor, 5000m² Outdoor Stars: Four star Superior Smileys: Five Daily Avg. Room Rate: 370—1460 Euro

Highlights: Indoor/outdoor pool 30C, Pirates World, gymnasium hall, theatre & Smileyplexx cinema, teeny area, soft-play, five storey slide, bicycle and inline skate rental, giant saltwater aquarium, own artificial ski slope within the hotel area, artificial climbing wall...

Leading Family Hotel & Resort Alpenrose

Danielstr. 3 A-6633 Lermoos

AUSTRIA Tel.: 0043 (0)5673/2424

Fax: 0043 (0)5673/242424 [email protected] www.hotelalpenrose.at

Alpenrose


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(Cavallino Bianco = White Horse)

Located in the famous valley of Groeden in Italy

Rooms: 100 Team Members: 120 Child Minders: 20 SPA: 2500m² Treatment rooms: 14 Kids area: 1000m² Indoor, 5000m² Outdoor Stars: Four Star Superior Smileys: Five Daily Avg. Room Rate: 437—1214 Euro

Highlights: Four indoor and outdoor pools, Pirates World, giant aquarium, Theatre and Smileyplexx cinema, mountain hut, sports arena, soft- und playground arena, pet zoo.

Leading Family Hotel & Resort Cavallino Bianco

39046 -Gröden ITALY

Tel.: 0039 0471 783333 Fax: 0039 0471 797517

[email protected] www.cavallino-bianco.com

Cavallino Bianco

Hotels & Resorts


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(Löwe = Lion, Bär = Bear)

Hotel Löwe & Hotel Bär, both hotels are located in the famous skiing resort of Serfaus in Austria. Both hotels have the same rating, facilities and operate under the same owner.

Rooms: 61 + 63 Team Members: Child Minders: 10 + 10 Spa: 400m² + 500m² Treatment Rooms: 7 + 7 Kids Area: 700m² + 450m² Indoor, 4000m² Outdoor Stars: Four star Superior Smileys: Five Daily Avg. Room Rate: 320- 980Euro

Highlights: Indoor/outdoor pool, 100m tube slide, Theatre & Smileyplexx cinema, five-level kids playground, Soft-play area, bouncy castle.

Löwe & Bär

Leading Family Hotels & Resorts Hotel Löwe, Hotel Bär

Untere Dorfstraße 5 6534 Serfaus

AUSTRIA

Tel:0043/5476/60 58 Fax: 0043/5476/60 58-28

[email protected] www.loewebaer.com

Hotels & Resorts


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Avance Hotel is the latest addition to the Leading Family Hotels & Resorts, located on a famous thermal spring in Burgenland, south of Vienna.

Rooms: 150 Team Members: 145 Child Minders: 15 Spa: 1000m2 Treatment Rooms: 15 Kids Area: 2000m² Indoor, 5000m² Outdoor Stars: Four star Superior Smileys: Five Daily Avg. Room Rate: 290 – 920 Euro

Highlights: Connected to Austria’s biggest thermal spring with separate children’s area. Additional to five star hotel “Supreme”, own 18 holes golf course and stables.

Avance

Leading Family Hotel & Resort Avance

Am Golfplatz 1-4 7431 Bad Tatzmannsdorf

AUSTRIA

Tel:0043/3353/8841607 Fax: :0043/3353/8841607

[email protected] www.burgenlandresort.com

Hotels & Resorts


18 Partners that head and support our global growth

Management Partner

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Our existing Hotels, located in Austria and Italy are all individually managed by their owners, for new properties we can offer a Management Contract, Franchise or support on a consulting basis.

Willemsen Hospitality Holding with their international hotel management experience will assist as the management company operating under our banner and following our guidelines. Willemsen Hospitality Holding is a private company with the head office based in the Netherlands. The company offers complete solutions for hotels, resorts, restaurants, clubs, cruise-lines and serviced apartment operations.

Willemsen Hospitality Holding manages and franchises hotels and resorts worldwide and offers management consultancy and business advisory services to major hotel groups and individual businesses.

The services include executive search, turn around projects and interim management.

Management Partner

Hospitality is a way of life…

Willemsen Hospitality Holding and Leading Family Hotels have agreed on a long term partnership

where Leading Family Hotels acts as franchisor and Willemsen Hospitality Holding as management

company.

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Willemsen Hospitality has regional offices in the UK, the USA, Denmark, Singapore, Bulgaria, Serbia, Russia, Dubai and Egypt.

Willemsen Hospitality Holding offers, via the various brands and subsidiaries, an innovative approach to management of hospitality businesses with a strong focus on quality and therewith on long term financial success. We do not have clients, only partners with a focus on a long term co-operation.

• Full branding and operational management • Franchise • Hotel and F&B brands • Management under your own brand or third party brands • Consultancy service • Company scans • Executive search • Butler training • Brokerage services • Project management • Sales & Marketing representation • Owner representation -Development of F&B Concepts

Services Willemsen Hospitality Holding offers a wide selection of services. Management, franchise, architectural design, management consultancy, executive search and fresh and innovative brands.

Quality The dedication to deliver the highest quality standards guarantees long term financial success

Sales Value Strong sales & marketing network, sophisticated online reservation system, SEO, online marketing Regional sales offices worldwide, social networking

Flexibility We are hoteliers, we think as hoteliers Our team consists of hospitality professionals with years of experience and a European Hotel Management education We adapt our strategy for your specific needs

Bottom line results Since our fees are performance based we are highly motivated to maximize your bottom line results.

Management Partner

Hospitality is a way of life…

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Information

www.leadingfamilyhotels.com www.leadingfamilyhospitality.com

www.kinderhotels.com www.hotelalpenrose.at

www.cavallino-bianco.com www.loewebaer.at

www.burgenlandresort.at www.willemsen-hospitality.com

[email protected]

Leading Family Hotels & Resorts, is a member of the Kinderhotels group founded 1987 in Austria spanning more

than 52 hotels all over Europe. Leading Family Hotel GMBH is the official holder of the

registered trademark “Leading Family Hotels & Resorts” International registration number 0963468

Interactive tour

Hotel Alpenrose http://www.hotelalpenrose.at/panotour/index.htm

Cavallino Bianco http://www.cavallino-bianco.com/360-flash/cb_linoland/html/gb/cavalino_9631.html

Hote Löwe & Bär http://www.loewebaer.com/en/photo_gallery/panorama_iframe.php

Press

Interview with Michael Scully, Managing Director - Seven Tides Ltd. Dubai, on

Leading Family Hotels & Resorts Arabian Hotel Investment Conference May 2010

http://www.ameinfo.com/231965.html

Press release on Middle East launch http://www.hoteliermiddleeast.com/8160-package-

holiday-concept-launches-in-dubai/1/print/

leading family hotels

Documents