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LEADING BY INNOVATION

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Page 1: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

LEADING BY INNOVATION

Page 2: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Off-highway Machinery LandscapeEarthmoving Equipment

Construction Vehicles

Material Handlers

Construction Equipment

Tractors/Agri-equipments

Page 3: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Source : World Market Analysis

World CE Market

0

0.25

0.5

0.75

1

1.25

1.5

2005 2006 2007 2008 2009 2010 2011 2015 2020

Mar

ket

Size

in m

illio

n un

its

53.3%

17.3%14.6%

14.6%

BRIC

Europe

USA

25%

15%

38%

32%

26%

ROW

‘Shifting Leaders of Global Economic Growth’

Page 4: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Low growth Rate

28,239 41,240 37,089 33,607 48,974 62,685 56,194 47,114 39,797 41,006 45,962 54,060 64,812

70,637

39%46%

-10% -11%

48%

28%

-10%-16% -16%

4%12%

18% 20%8%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Industry Volume Growth Rate

India CE Market

Strong Long Term Potential

Page 5: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Vehicular Emissions Challenge

Page 6: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Environment – Vital Stats

• Global CO2 emissions expected to increase by 1.9% annually between 2001& 2025 that may result in more than 5ºC temperature rise.

• Developing countries’ emissions are expected to grow above the worldaverage at 2.7%

• 31% of petroleum oils consumed by CEV & tractors and second to Transportsector.

• Each gallon of fuel CEV burns adds 20 pounds of CO2 in the environment

• This means we are adding ~4 Tonnes of CO2/vehicle/year*Source: Petrofed and Indian Oil corp. Limited

Page 7: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

2020 Estimated Fuel Demand

6.20 bn

15.30bn

2013 2020

Lite

rs in

mill

ion

Page 8: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Fuel Efficiency as an Opportunity

There is a case to therefore incentivize the Innovations driving fuel efficiency programs in industry

Page 9: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Emissions – CEV Market

Page 10: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Power bands

CEV TractorsVolume share

Only Wheeled Application

Total Vol. - 50 K Total Vol. - 550 K

Page 11: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

BS IV : Implications

• Step changes needed on engine platforms.

• Significant investments and lead times :• OEM Readiness• FIE Manufacturing capacity readiness• After Treatment technology viability / footprint

• Customer Impact : Initial Price and After-market , equipment serviceability and maintenance.

• Fuel quality, availability and infrastructure pan India.

Page 12: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Technology Shift (In Cylinder )

Combustion System

Optimized Nozzle Spray Pattern, Zero sac vol.

Re entrant Piston Bowl

4 Valves per cylinder

Fuel Injection Equipment(FIE)Inline Pump

Rotary Pump

Common Rail SystemThird generation (2200 bar)

Better Swirl RatioHydraulic Lash

Adjuster

Page 13: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Air Management

Turbocharger, TCIC, WG TC

Variable Geometry TC

Basic EGR

Cooled EGR

EGR with controller(Pneumatic/ Electrical)

High Pressure /Low Pressure

Two Stage TC

Exhaust Gas Recirculation

Technology Shift Air Management

Page 14: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Aftertreatment Technology Strategy

Diesel Particulate Filter

(DPF)Particulate Oxidation

Catalyst(POC)

Consists of particle collecting and the regeneration device

Reduction of Ultra fine particle

Filter Efficiency >99%

ChallengesRegeneration

Thermal failure

Filter Efficiency of 60-80%(Less than DPF)

Passive regeneration(Typically)

Less sensitive to ash accumulation

Diesel Oxidation

Catalyst (DOC)

Additional Transformation of No to NO2.

PM reduction with SoF oxidation.

Low Maintenance and cost

Challenges:Low Sulfur Diesel

Challenges:Thermal & Chemical stabilityFormation of sulfuric acid

Page 15: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Selective Catalytic Reduction

(SCR)

Nox absorber Catalyst (NAC)

Lean NOx Trap (LNT)

Urea Decomp-osition

SCR Reaction

Ammonia blocking

Urea – Aqueous solution, Freezing at -11°CCatalyst

Urea injection and control systemOptimized for good fuel efficiency

Lean ModeNox Stored as nitrate

Rich Mode Nitrate to NO2 ; NO2 to N2

NOx conversion efficiency 10%-25%

Option for retrofit/Easy to install and integrate

ChallengesSulfur poisoning / desulfurizationLong-term stability / thermal agingLimited DeNOx regen operation area.

ChallengesInfrastructure & Cost Sulfur poisoning / desulfurization Low temperature range.

Aftertreatment Technology Strategy

Page 16: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Key Challenges

T4f Compliance

Challenges related to T4final development :

Packaging and sign-off of exhaust after-treatment installation including • SCR (catalyst)• DEF (diesel exhaust fluid) injection system and • On board diagnostic to monitor and control the NOx content in the

exhaust Complex technology for after market support & End user

Fuel Quality and Adulteration would pose challenge to system reliability. Cost to end Customer.

2021/22

Hug

e In

vest

men

t

Price

Incr

ease

Page 17: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Alternate Energy

Fuel Efficiency up by 40%Carbon footprints reduction by 30 %

Page 18: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Efficiency Improvement

Exha

ust E

nerg

y

Elec

trifi

catio

n

Turbocharger

Turbo Compounding

WHR

Start Stop

Macro Hybrid

Hybrid

Electrical vehicles

Heavy Duty Cycle Light

Cost

Page 19: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Summary

NRMM industry is on a cross road where it needs to preparing for next level of Challenges.

BS IV significant impact on powertrain footprint (technology, manufacturing, FIE, supply chain, after-sales as well as the Customer).

No. of Potential solutions for BS IV possible, but key lies in well Integrated Solution that meets end Customer requirement and Aftermarket support.

Industry is ready with technology, however the lead times high to establish the footprint.

Page 20: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

NRMM Industry population would rise by 2020, pressure on fuel demand and environment impact esp. CO2 emissions.

Fuel Efficiency is the big opportunity, need for Innovations to generate at least 30% reduction.

Opportunity areas : Efficiency Innovations, Hybrid Technologies, Alternate Fuels, FE Labeling, Incentivization etc.

Summary

Page 21: LEADING BY INNOVATIONecmaindia.in/Uploads/image/45imguf_Mr.AnupamDave(JCB).pdf · Source : World Market Analysis World CE Market 0 0.25 0.5 0.75 1 1.25 1.5 2005 2006 2007 2008 2009

Thank You