leadership summit prem vasudevan
DESCRIPTION
Skills leaders need to harness social media to effectively initiate, manage and sustain change.TRANSCRIPT
Social media
a catalyst for change
Prem VasudevanSocial Media Manager
Department of Immigration and Border Protection
• Vision• Reality• Ethics• Courage
1801 1982 2014
Word of mouth
Reputation
Online community
Crisis
Influencer
Act on crisis quickly
Open data
Community consultation
Be transparentBe engaging
Provide informationCorrect misreporting
The pulse of change
• Step 1Step 2Step 3Step 4Step 5Step 6
ProducerBe authentic.
Be a storyteller.
Have artistic vision.
Distributor
Understand what causes content
to go viral.
Build and sustain your followers.
Recipient
Make sense of what is being said.
Choose replies and links.
AdviserPromote social
media across the organisation.
Help others see the value of social
media engagement.
Architect
Enable the organisation to make full use of
social media solutions.
AnalystStay ahead.
Seek new ideas.
Learn from others.
Actively network.
• Vision• Reality• Ethics• Courage
Social media
a catalyst for change
Prem VasudevanSocial Media Manager
Department of Immigration and Border Protection