Leadership Communications Personal Branding Presentation

Download Leadership Communications Personal Branding Presentation

Post on 20-Jun-2015

791 views

Category:

Business

3 download

DESCRIPTION

FICTIONAL MBA PROJECT: This was completely about the presentation and not the content, so I chose a topic that i was very familiar with from my prior professional experience.

TRANSCRIPT

  • 1. How to keep web users active
    H Jordan High
    Web Services Strategist, H2
    eMetrics Marketing Optimization Summit
    Wednesday October 22, 2014

2. Howdo I keep web users active?
3. Whoare you?
4. H Jordan HighWeb Services Strategist
BS in Computer Science, University of Texas
4 years managing and supporting SaaS applications
Redesigned monitoring systems for 70 applications
Reorganized support structureto suit client needs
MBA, Rice University, 2011
1 year managing web marketing for Dr Pepper Snapple
Increased web traffic retention by 200%
2 years consulting web strategy with H2.
Achieved 100% success rate increasing traffic at least 3x
Turned around web reputation for 75 companies
Currently working with 5 Fortune 50 companies
5. Why do people complain?
6. Because its
Down
Slow
Annoying
Buggy
Gone
.*
7. Approach
8. Proactive
Physical platform
Redundancy (down)
Performance (slow)
Backups (gone)
9. Proactive
Physical platform
Redundancy (down)
Performance (slow)
Backups (gone)
Software platform
Broken (buggy)
10. Proactive
Physical platform
Redundancy (down)
Performance (slow)
Backups (gone)
Software platform
Broken (buggy)
User Acceptance Testing (UAT)
Feature complete (ineffective)
Usable (annoying)
11. Proactive
Physical platform
Redundancy (down)
Performance (slow)
Backups (gone)
Software platform
Broken (buggy)
User Acceptance Testing (UAT)
Feature complete (ineffective)
Usable (annoying)
12. Pre-reactive (monitoring)
"If a tree falls in a forest and no one is around to hear it, does it make a sound?
George Berkeley
13. Reactive
Support structure
Ticketing system, call center, community (attention)
14. Reactive
Support structure
Ticketing system, call center, community (attention)
Feedback
Client Involvement (response)
15. Reactive
Support structure
Ticketing system, call center, community (attention)
Feedback
Client Involvement (response)
Release management
Deployment strategy (resolution)
16. Reactive
Support structure
Ticketing system, call center, community (attention)
Feedback
Client Involvement (response)
Release management
Deployment strategy (resolution)
17. Planning -> Service -> Happiness.
18. Planning -> Service -> Happiness. Results
19. How to keep web users active
H Jordan High
Web Services Strategist, H2
eMetrics Marketing Optimization Summit
Wednesday October 22, 2014
20. Bibliography
H2 corporate logo (http://h2.com/images/H2Logo640.gif)
Berkeley, George If a tree falls in a forest and no one is around to hear it, does it make a sound? (http://en.wikipedia.org/wiki/If_a_tree_falls_in_a_forest)