Leadership Communications Personal Branding Presentation

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FICTIONAL MBA PROJECT: This was completely about the presentation and not the content, so I chose a topic that i was very familiar with from my prior professional experience.

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<ul><li> 1. How to keep web users active<br />H Jordan High<br />Web Services Strategist, H2<br />eMetrics Marketing Optimization Summit<br />Wednesday October 22, 2014<br /></li></ul> <p> 2. Howdo I keep web users active?<br /> 3. Whoare you?<br /> 4. H Jordan HighWeb Services Strategist<br />BS in Computer Science, University of Texas<br />4 years managing and supporting SaaS applications<br />Redesigned monitoring systems for 70 applications<br />Reorganized support structureto suit client needs<br />MBA, Rice University, 2011<br />1 year managing web marketing for Dr Pepper Snapple<br />Increased web traffic retention by 200%<br />2 years consulting web strategy with H2.<br />Achieved 100% success rate increasing traffic at least 3x<br />Turned around web reputation for 75 companies<br />Currently working with 5 Fortune 50 companies<br /> 5. Why do people complain?<br /> 6. Because its<br />Down<br />Slow<br />Annoying<br />Buggy<br />Gone<br />.*<br /> 7. Approach<br /> 8. Proactive<br />Physical platform<br />Redundancy (down)<br />Performance (slow)<br />Backups (gone)<br /> 9. Proactive<br />Physical platform<br />Redundancy (down)<br />Performance (slow)<br />Backups (gone)<br />Software platform<br />Broken (buggy)<br /> 10. Proactive<br />Physical platform<br />Redundancy (down)<br />Performance (slow)<br />Backups (gone)<br />Software platform<br />Broken (buggy)<br />User Acceptance Testing (UAT)<br />Feature complete (ineffective)<br />Usable (annoying)<br /> 11. Proactive<br />Physical platform<br />Redundancy (down)<br />Performance (slow)<br />Backups (gone)<br />Software platform<br />Broken (buggy)<br />User Acceptance Testing (UAT)<br />Feature complete (ineffective)<br />Usable (annoying)<br /> 12. Pre-reactive (monitoring)<br />"If a tree falls in a forest and no one is around to hear it, does it make a sound?<br />George Berkeley<br /> 13. Reactive<br />Support structure<br />Ticketing system, call center, community (attention)<br /> 14. Reactive<br />Support structure<br />Ticketing system, call center, community (attention)<br />Feedback<br />Client Involvement (response)<br /> 15. Reactive<br />Support structure<br />Ticketing system, call center, community (attention)<br />Feedback<br />Client Involvement (response)<br />Release management<br />Deployment strategy (resolution)<br /> 16. Reactive<br />Support structure<br />Ticketing system, call center, community (attention)<br />Feedback<br />Client Involvement (response)<br />Release management<br />Deployment strategy (resolution)<br /> 17. Planning -&gt; Service -&gt; Happiness. <br /> 18. Planning -&gt; Service -&gt; Happiness. Results<br /> 19. How to keep web users active<br />H Jordan High<br />Web Services Strategist, H2<br />eMetrics Marketing Optimization Summit<br />Wednesday October 22, 2014<br /> 20. Bibliography<br />H2 corporate logo (http://h2.com/images/H2Logo640.gif)<br />Berkeley, George If a tree falls in a forest and no one is around to hear it, does it make a sound? (http://en.wikipedia.org/wiki/If_a_tree_falls_in_a_forest)<br /></p>