CILIP membership: an investment in your professional future

Annie MaugerChief Executive,

CILIP

@anniemauger

Leadership and new professionals

CILIP membership: an investment in your professional future

Changing times

CILIP membership: an investment in your professional future

Defining our professional future

CILIP membership: an investment in your professional future

The working environment

• More for less• Fewer professionals• New skills• New technology• Recognition!

CILIP membership: an investment in your professional future

What our members want

• Clarity and value• Relevant qualifications• A strong voice• Support in hard times• A strong network• Relevance!

CILIP membership: an investment in your professional future

Who are the new professionals?

• New graduates

• Upward movers

• Sideways movers

• New leaders

CILIP membership: an investment in your professional future

CILIP in their lives

‘rather than thinking of the user in the life of the library, think of the library in the life of the user.’

(W Weigand)

CILIP membership: an investment in your professional future

A strategic marketing approach

• Their own advocates

• Understanding the environment

• Mapping the life cycle

• Competitive and good value

• Values and belonging

• Leadership roles

CILIP membership: an investment in your professional future

Social media

CILIP membership: an investment in your professional future

New leaders

CILIP membership: an investment in your professional future

New Professionals, new skills

CILIP membership: an investment in your professional future

Professional Skills and Knowledge Base

CILIP membership: an investment in your professional future

A strong voice for members

CILIP membership: an investment in your professional future

Into the future