Lead Nurtu

ring Campa

igns

Because no

t Everyone

’s Ready a

t the Same

Time

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Consists of a series of messagesDelivered to contact list based on common qualitiesPut the right message in front of the right person at the right timeTwo types:WarmingOmnipresent

What is a Lead Nurturing Campaign?

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Warming Campaigns

Action basedTarget market must take action after receiving your messages in order to learn moreUsers move themselves through the process

Pre-defined conditional logic times communications and selects messages based on users actionsWell suited for emerging markets

Messages build upon one anotherEnd goal is peaking interest in a solution

Messages are based upon the pain that solution solves

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Implementing a Warming Campaign

Map out the individual messages you intend the contact to receiveSend an initial piece out to your house listEach contact who clicks through the email to your content will be queued up for the next messageThose who lose interest will opt out by not taking part in your call to actionThose who remain interested until the end should be personally contacted by a sales member

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Linear in designNon-action basedPlanned in intervalsMessages are sent regardless of response

Chance for the company to always be on the mind of a potential clientFocused on repetition and consistencyLet’s a company’s list know that they are available and offer the best product or service

Usually sent to a list of people who will see value in a product but may only need it in the futureSuited for mature markets so that companies can stay “top of mind”

It’s all about being ready for when a prospective client is ready to buy

Omnipresent Campaigns

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Starting a Lead Nurturing Campaign

Define your target marketThink of people who are willing to buy the productBuild groups of people from the house list that share common pains or needs

Develop the content you need before launching the campaignDecide on a frequencyLaunch your campaign to a selected list

Set up rules to include others in the campaign if you feel it is necessary

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Benefits

ConsistencyOnce it is started, there is little work to be done

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Call to Action

Full report : http://crunk.starrtincup.com/leadnurturingWilliam TincupW: www.starrtincup.comE: tincup@starrtincup.comP: 817-204-0400