lead generation overview...sales reps "hate" cold calling big fluctuations in pipeline...

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LEAD GENERATION OVERVIEW

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Page 1: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

LEADGENERATIONOVERVIEW

Page 2: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

A RICH HISTORY IN SALES EXECUTION

Page 3: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

OUR EXPERIENCE

Page 4: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

Inconsistent calling activity

Not enough resources

Sales reps "hate" cold calling

Big fluctuations in pipeline value

List Management

Disappointing results from tradeshows/conferences

Consistently low number of NEW prospect appointments

Weak cold-calling skills & disciplines

Lack of ability to track internal prospecting activity

COMMON CHALLENGES

Page 5: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

Dedicated calling time &volume

Consistent stream of new leads/appointments

Scheduled sales appointmentson your calendar "lead pass"

Gather critical data

Establish benchmarks &measure results

Clear brand representation

WHY HIRE MPI BUILD TOP OF SALES FUNNEL

Page 6: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

DIFFERENTIATORS

PORTAL

MEASURINGRESULTS

RECORDEDCALLS

Page 7: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

Daily Huddles

Role Playing

Recordings

Client Feedback

Weekly Team Training

External Sales Training& Development

ONGOING TRAINING

Page 8: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

Provides 1 point of contact whomanages production, training,

results & communications

Strategizes additional sales &marketing initiatives to enhancequalitative campaign outcomes

RELATIONSHIP MANAGEMENT

Page 9: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

TRANSPARENCY

Providescompletecampaignvisibility &accountability

MPIPORTAL

Page 10: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

DIAL TO CONTACT DIAL TO QUALIFIED CONTACTBENCHMARK ACTUAL

20%CONTACT TO APPOINTMENT QUALIFIED CONTACT TO APT.

BENCHMARK ACTUAL

13%

BENCHMARK ACTUAL

6.45%BENCHMARK ACTUAL

10%

WEEKLY BENCHMARKS

TRANSPARENCY MEASURINGRESULTS

Page 11: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

TRANSPARENCY

Every call recorded

Available 24/7 for review

Best resource forfeedback in pre-callplanning

Critical in on-goingtraining

RECORDEDCALLS

Page 12: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

OUR PROCESS

Page 13: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

6 STEP PROCESS

CONTRACT ACCEPTEDCLIENT OBJECTIVE PACKETTo kick off our partnership we take adeep dive into your brand, serviceand messaging.

ONBOARDINGOur 10 day onboarding processestablishes campaign workflows,logistics and messaging development.

TRAINING & DEVELOPMENTThrough persona development, 51roleplays, and extensive researchmanual, our training specialistsprepares your telesales rep to get onthe phone.

RESEARCH, CREATIVE THINKING &STRATEGIZINGOur operations team works diligentlyto research and learn as much aboutyour product and company as possibleto set the foundation of our strategy.

ACTIVE OUTREACHA minimum of 155 dials per week isguaranteed on your behalf. Wecontinually update your list, leverageadditional outreach techniques andsend lead passes.

CONTINUED DEVELOPMENTOur program manager works closelyto keep your campaign movingforward with weekly check-inmeetings. We continue to develop andtrain our reps by addressing concerns,evaluate objections and strategizefuture outreach.

Page 14: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

WHO IS MAKING YOUR CALLS

High-energy individualsdedicated to your campaigns

Motivated to excel by developingsales skills for their future

Trained in appointment setting

Coached on objection handling

Incentivized on quality & quantity

MPI is commited to our salesreps career development

Page 15: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

LOOKING AT THE OPTIONS

Page 16: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number
Page 17: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

INTEGRATED CAMPAIGNS ADDITIONAL SERVICES

Page 18: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

If you want more sales you need more qualified prospectsmore closes = more revenue

GENERATEMORE

QUALIFIEDLEADS

ACHIEVEADDITIONAL

REVENUE

CLOSENEW

SALES ==

Page 19: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

MPI SOLUTIONS THE 6 FUNDAMENTALS OFSUCCESSFUL LEAD GENERATION

PROVIDE CONSISTENCY

OPERATE AS AN EXTENSIONOF YOUR SALES TEAM

BUILD BRAND AWARENESS

BUILD THE SALES PIPELINE

GATHER CRITICAL DATA

MEASURE & TRACK

Page 20: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

MOVING FORWARD• Final Questions• Details Needed for Proposal• When Do You Want to Get Campaign Started?• Schedule a Date to Present the Proposal

Page 21: LEAD GENERATION OVERVIEW...Sales reps "hate" cold calling Big fluctuations in pipeline value List Management Disappointing results from tradeshows/conferences Consistently low number

Thank you!