lead generation case study

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Page 1: Lead Generation Case Study
Page 2: Lead Generation Case Study

Jaret Haffne

r

Rob Dougher

ty

Kurt Covin

e

Jessica Schein

ert

Andrew Ott

Page 3: Lead Generation Case Study

Reasons for Human Resources : Manages people in

organization Responsible for

hiring, firing, training, and other personnel issues

Maximize return on investment from the organization's human capital + minimize financial risk.

Reasons for Healthcare : 7/20 of the fastest

growing jobs are healthcare related

As of 2006, provided 13.6 million jobs for wage and salary workers

Will generate 3 million more wage and salary jobs from 2006-2010

Source: http://www.bls.gov/oco/cg/cgs035.htm

Page 4: Lead Generation Case Study

Improves morale in workplace

Makes interview enjoyable Saves cost of $14,000 to

search and select a new employee due to a bad hire

Saves 150 wasted hours invested in a bad hire

Less interview prep time Helps small businesses

with little HR department or few interview guidelines

Acts as a supplement for big business

Page 5: Lead Generation Case Study

Bartell & Bartell's Know Thy Hire technology is the most innovative and complete professional assessment technology in the market among all companies offering assessment products and organizations specializing in the best list of interview questions to ask, because Know Thy Hire creates the most comprehensive and efficient list of questions that are tailored and customized to the candidate's interpersonal qualities, allowing for businesses looking to improve the quality of their new hires by creating a rich and revealing interviewing process.

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•Evaluate applicants’ interpersonal fit within the company's culture

•Lowers cost for employers included in a bad hire

•Reduce prep time prior to the interview by learning what questions to ask potential employees

•Saves 150 wasted hours invested in a bad hire

•Evaluate applicants’ interpersonal fit within the company's culture

•Avoid the bad hire

•Learn what questions to ask potential employees

•Saves 150 wasted hours invested in a bad hire

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