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Lead Gen and Nurturing with Virtual Events

“We are transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business.”

“Virtual trade shows can be a dream for marketers.”

A Brief Introduction

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Identify the coach

Devise game plan

Assemble the play book

Pre-game meetings

Execute (score big)

Engaging Virtually: Tip #1

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Compelling content is crucial

Relevant

Contextual

Timely

Multiple formats

Engaging Virtually: Tip #2

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Compelling content facilitates engagement, satisfies hunger

Use Search!

Find your target prospects

Strike a balance

vCard better than chat invitation

Connect with your social networks (e.g. LinkedIn)

Engaging Virtually: Tip #3

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Delight and surprise

Stand out from the crowd

Creative booth elements

Ad-hoc giveaways

CEO appearance

Evoke the “YouTube feeling”

Engaging Virtually: Tip #4

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Define post-game plan before the game begins

Leads, like babies, require care & nurturing

Real-time lead qualification

Take notes within private chats

Real-time import to CRM

Engaging Virtually: Tip #5

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For More Information

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Contact: dshiao@INXPO.com