le tourisme chinois à 'létranger
TRANSCRIPT
Le tourisme chinois à l'étranger
China Tourism Report
China Tourism Report
La Chine en chiffres
Area
Total: 9,596,961 sq km
Country comparison to the world: 4
Population 1,364,000,000 (2014 est.)
GDP - per capita $7590 (2014 est.)
$5,574 (2011 est.) $1,498 (2004 est.)
Currency Renminbi (RMB) – 1US$ = 6,56 – 1€ = 7,34
China Tourism Report
Push factor 1 ： Un développement économique soutenu
Comparing changes of per capita GDP, per capita disposable income and the number of domestic residents abroad 2000-2012
Revenu moyenNombre de touristes sortants
Montant moyen de revenu disponible (viles)
China Tourism Report
China Tourism Report
Push factor 2 ： RMB "dépréciation interne et appreciation externe"
05101520253035404550556065707580859095100105110115
66. 26. 46. 66. 877. 27. 47. 67. 888. 28. 4
CPI 国内居民出境人数 汇率
Comparing changes of CPI (Consumer Price Index), exchange rates and the number of domestic residents abroad 2000-2012
Taux (avec US$)Nombre de touristes sortants
China Tourism Report
Evolution de l’Euro face au Renminbi
China Tourism Report
Evolution du dollar face au Renminbi
China Tourism Report
Push factor 3 ： Facilitation pour l’obtention de visas
Mutual exemption of visaSimplified visa proceduresSino-US visa swapLong-term visa
China Tourism Report
1. Le développement du tourisme chinois à l'étranger
2. tourism
China Tourism Report
Outbound 2009:50 million (estimated)
Outbound 2008: 45.8 million trips 90% inside Asia; 10% outside Asia
Outbound 2007: 41 million trips
La Chine est devenue la source la plus importante de tourisme extérieur (outbound tourism) au monde
China Tourism Report
La Chine est devenue la source la plus importante de tourisme extérieur (outbound tourism) au monde
La Chine est devenue le pays qui consomme le plus à l’extérieur
La Chine est devenue le pays qui consomme le plus à l’extérieur
Apparté: le tourisme interne
Nombre de touristes internes
Revenus du tourisme interne
China Inbound 2008: Mode of Transport Total Mode Of Transport
（ Person ） Growth(%) Sea Air Rail Motor Foot
Total 130 027 393 -1.40 5 480 223 16 813 512 1 613 107 32 680 706 73 439 845
Hong Kong 78 350 129 0.51 1 724 002 1 557 856 776 504 27 156 248 47 135 519
Macau 22 966 336 -0.95 77 063 49 847 2 550 1 172 884 21 663 992
Taiwan 4 385 591 -5.24 930 694 1 778 032 32 272 680 847 963 746
Foreigners 24 325 337 -6.83 2 748 464 13 427 777 801 781 3 670 727 3 676 588
Foreign Visitors 2008Nationality Total Meetings/
BusinessSightseeing/
Leisure Visiting
Relatives & Friends
Worker & Crew Others
Total 24 325 337 5 677 694 12 039 585 67 910 2 431 908 4 108 240
Asia 14 561 714 3 239 586 6 372 280 62 221 1 633 431 3 254 196
America 2 581 910 655 577 1 510 989 2 430 121 333 291 581
Europe 6 112 653 1 491 317 3 554 335 2 284 610 741 453 976
Oceania 688 723 140 097 428 218 777 40 076 79 555
Africa 378 401 150 771 173 116 153 26 304 28 057
Others 1 936 346 647 45 23 875
Foreign Visitors 2008: Mode of TransportTotal Mode of Transport
（ Person ） Growth(%) Sea Air Rail Motor Foot
Asia 14 561 714 -9.39 1 602 829 8 558 030 267 793 1 345 571 2 787 491
America 2 581 910 -5.11 140 248 1 725 165 83 766 273 508 359 223
Europe 6 112 653 -1.52 943 795 2 486 262 395 144 1 954 923 332 529
Oceania 688 723 -5.45 49 049 398 567 27 686 67 730 145 691
Africa 378 401 -0.20 12 419 259 042 27 366 28 658 50 916
Others 1 936 -43.46 124 711 26 337 738
Total 24 325 337 -6.83 2 748 464 13 427 777 801 781 3 670 727 3 676 588
Foreign Visitors 2008: Demographics
Nationality Sex
Total Male Female
Total 24 325 337 15 608 954 8 716 383
Asia 14 561 714 9 848 192 4 713 522
America 2 581 910 1 663 432 918 478Europe 6 112 653 3 381 186 2 731 467Oceania 688 723 429 779 258 944Africa 378 401 285 208 93 193Others 1 936 1157 779
36%64%
Male
Female
9%4%5%
46%
36%
Under 14
15-24
25-44
45-64
Over 65
Foreign Visitors 2008: Age
Retour au tourisme chinois à l’extérieur
Young (20-39 years old)
Well educated (with tertiary education)
With higher income
Working professionals and semi-professionals
Top management of companies and government bureaus
Small groups on an incentive trip
Tech-savvy and fashionable (interested in cutting-edge gadgets and latest fashions)
4:2:1 (3 generations – grandparents, parents and single child)
Qui sont les touristes chinois?
Les principales régions d’origine
54%
46%
Master and above5.08%
Primary school education2.95%
Bachelor degree39.82%
high school diploma22.79%
Technical college school record29.36%
Des touristes massivement jeunes et éduqués
Revenus mensuels individuels
Revenus mensuels par foyer
Les destinations par région
Les principales destinations
Les destinations par région
2013 Taux de croissance
Les destinations émergentes
Les 10 premières villes de destination
Les périodes de congéList of Public Holidays
New Year’s day 1 January (one day off)
Spring Festival (Chinese New Year)
Varies according to lunar calendar (3 days off extended to 1 or 2 weeks)
Tomb Sweeping Festival
5 April (one day off)
Labour Day 1 May (one day off)
Dragon Boat Festival June, varies according to lunar calendar(one day off)
Mid-Autumn Festival September, lunar calendar (one day off)
National Day 1 - 3 October (3 days off extended to 1 week)
Congés et tourismeTourisme extérieur principalement pour les entreprises et les voyages officiels, donc peu liés au période de haute saison
Tourisme privé principalement concentré pendant les jours fériés et les vacances scolaires
- Vacances scolaires ont lieu autour du Nouvel An chinois (4 semaines en janvier / février) et en été (Juillet et Août) - destinations préférées sont les destinations domestiques et en Asie du Sud-Est
- Octobre est choisi pour les destinations long-courriers
- 5 à 15 jours de congés payés sont disponibles depuis 2008
Congés et tourisme
Tourisme extérieur principalement pour les entreprises et les voyages officiels, donc peu liés au période de haute saison
Tourisme privé principalement concentré pendant les jours fériés et les vacances scolaires
- Vacances scolaires ont lieu autour du Nouvel An chinois (4 semaines en janvier / février) et en été (Juillet et Août) - destinations préférées sont les destinations domestiques et en Asie du Sud-Est
- Octobre est choisi pour les destinations long-courriers
- 5 à 15 jours de congés payés sont disponibles depuis 2008
Fréquence des déplacements à l’étranger
Un tourisme nettement familial
Family Trip Together
Company traveling with a group
Friends travel
Online together traveling
Independent travel
Institutions colleagues travel
Travel Alone
Others
Durée des séjours
China Tourism Report
2. Les caracteristiques des touristes chinois à l'étranger1.tourism
Les inquiétudes avant le départ: aspects pratiques
Les inquiétudes avant le départ: aspects personnels
Tourisme extérieur: objet du déplacement
Tourisme extérieur: pour quoi?
Tourisme extérieur: Sites privilégiés
Tourisme extérieur: objet du déplacement
Official: - Travel by people employed in government or public service upon invitation of a related organisation in the destination country
Business: - Incentive travel, visiting exhibitions and inspections or technical visits
Private: - Leisure is the sole purpose
Private travel is in Groups or as FITs
- Group: First time visitors and travel in groups, given the language barriers and unfamiliarity with the destinations. They belong to the rising middle classes
- FITs (Free Independent Traveler): high income and big purchasing power, more likely to speak other languages and are experienced travellers, can be quite demanding to their agent and supplier
MotivationRising Incomes
Travelling abroad for business and education inspires them to return to the same destinations for leisure
Travel (especially to Europe) as a status symbolCuriosity
AttentesSafety of a destinationEase of getting a visa
Other factors: -Natural Scenic Beauty -Well-known landmarks -Friendly local people
Touristes chinois: Motivation & Attentes
Business
– Paid by company/bureau
– Predominantly company of male colleagues
– Convenience and time
– Concentrated shopping
– Appreciate flexibility and attention to time management
Private
– Self financed
– Small groups of friends or family members
– More flexibility and interest in attractions
– Allocate more time for shopping
Most high spending still driven by business and delegations
Touristes chinois: Types de tourisme
Short Haul to Long Haul: Significant growing interest to ‘less discovered’ European destinations; trips to S.E. Asia, Japan, Korea and Oceania still popular
Group Tour to Independent Travel: More Chinese travellers are able to apply for individual visas (as long as they showcase sound financial and employment status)
Multi-Country Packages to Hybrid Tours: Travellers are interested in in-depth travel rather than multi-country packages. They are keen to return to destinations enjoyed the first time.
In terms of holidays, taking domestic holidays is at least ‘quite important’ for 80% and ‘extremely important’ for 9%. Foreign holidays are regarded as at least ‘quite important’ for a smaller proportion (61%) and ‘extremely important’ for 10%.
Touristes chinois: Tendances
Life
Sightseeing tours: Finding differentiated travel space
Leisure Travel: Finding similarities experience space
Short period of living in different places
Sightseeing Leisure
Tourists’ concerns in 2013
others
recreation
shopping
folk custom
lodging
transportation
price
scenic spot
Lieux privilégiés de consommation
China Tourism Report
3. L'impact du tourisme chinois sur les destinations d'accueil1.tourism
China Outbound: Booking PatternPréférences de logement
China Outbound: Booking Pattern
Préférences de logement
Luxury Hotel (Four stars and above)
Social hotel
Type et dépenses de logement
sightseeing
Clothes Artificial product
Cosmetic Appliances Food Others Personal Care Products
Jewelry
2012
2011
others
recreation
catering
hotel consumption
shopping
Répartition et objets des dépenses
2011
2012
Dépenses par individu
Dépenses d’achats par individu
L’impact du tourisme chinois
19.62% ： La contribution du tourisme chinois extérieur à la croissance du tourisme mondial
8,8 millards de dollars ： consommation des touristes chinois aux Etats-Unis. 6ème rang, soit 5% des exportations américaines de services de tourisme.109 000 ： Nombre d’emploi créés par le tourisme chinois aux Etats-Unis. Les touristes chiois représentent 20% des nouveaux visiteurx aux Etats-Unis. tourists account for newly increasing US overseas visitors 20%. Depuis 2008, les touristes chinois ont dépensé 21 milliards de dollars aux Etats-Unis.
China Tourism Report
4. Les modalités du tourisme chinois vers l’étranger1.tourism
China Outbound: Booking PatternTotal Online Population (000's) in 2009: 338,000Percentage of Population Online in 2009: 25.3%
China Online Environment
Mobile Internet:China has the highest mobile usage in the world (649 million users). Mobile internet users reached 155 million (up 32%) in the first half of 2009.
Most Popular Web Sources:For travel information- Search engines, destination sites, hotel/accommodation sites, airline sites, tour operator sites and travel portals. For reference for planning trips- Tourism authority websites, leading travel portals and travelogues from other visitors
China Outbound: Booking PatternSources d’information (2013)
Sources d’information (2014)
China Outbound: Booking PatternSources d’inpiration pour les voyages
China Outbound: Booking PatternSources de difficultés: vie pratique
China Outbound: Booking PatternSources de difficultés: hôtels
China Outbound: Booking PatternSources de difficultés: achats
China Outbound: Booking PatternLes 10 villes les plus satisfaisantes
China Outbound: Booking PatternModalités de réservation de
voyage
China Outbound: Booking PatternMoyens de paiement
Payment Preference While Travelling Abroad
China Outbound: Booking Pattern10 year forecast 2009 2019
Contribution of Travel & Tourism to Gross Domestic Product (GDP)
9.8% (CNY 2,993.7 bn
or US$ 449.3 bn)
9.7% (CNY
9,679.2 bn or US$
1,597 bn)
↓
Contribution of the Travel & Tourism economy to employment 7.8%
(60,841,000 jobs
or 1 in every 12.8 jobs)
10.1% (83,519,000
jobsor 1 in every
9.9 jobs)
↑
Real GDP growth for Travel & Tourism economy0.6% 9.2% ↑
Export earnings from international visitors and tourism goods 6.5% (CNY 707.6 bn or US$ 106.2
bn)
6.2% (CNY 2,071 bn or US$ 341.7 bn)
↓
According to United Nations World Tourism Organisation, outbound travel from China will grow, possibly reaching 100 million outbound visits by 2020
“Prévisions”
China Outbound: Booking PatternChina Outbound: Marketing Tips
National and Regional tourism boards can use a local travel consultancy to deliver tailor-made marketing strategies before they embark on establishing their own branch.
Profitable cooperation may come through designing a joint promotion and marketing with certified international travel agencies.
Working with one of the on-line hotel reservation centres will bring the benefits of their local knowledge and market reach at minimal marketing expense.
Local media, with travel agent support, will be the most effective. Press tours are more effective when combined with familiarisation tours for travel agencies.
High profile press events and direct contact with the trade through newsletters promoting new itineraries and products is required.
Chinese place high value on famous brands. Joint promotions with famous brands have a higher chance of success.
Reach the affluent, corporate and incentive travelers with assistance from local specialist consulting companies, trade groups, clubs, associations and
government bureaus.
China Outbound: Booking PatternChina National Tourist Officewww.cnto.org
National Bureau of Statistics of Chinawww.stats.gov.cn China Travel Industry Bloghttp://news.future-of-travel.org
China Outbound Tourism Research Institutewww.china-outbound.com
China Business Network www.thechinabusinessnetwork.com
China Business Services and China Business Blogwww.chinabusinessservices.com
China Advisers Networkwww.china-advisers-network.com
China…the future of Travel conference on bilateral tourism with Chinawww.future-of-travel.org
China Outbound Projectwww.china-outbound.com
China Business Serviceswww.chinabusinessservices.com
International Forum on China Outbound Tourismwww.outbound-tourism.cn/english/intro.asp
China Travel Industry Blog http://news.future-of-travel.org
China Web 2.0 Reviewwww.cwrblog.net/
China Outbound Tourism Research Institutewww.china-outbound.com
ChinaContact Websitewww.chinacontact.org
ChinaContact Tourism Advice Networkhttp://network.chinacontact.org
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