Social Media NowJo da Silva

91% of online adults use social media regularly

70% of adult social networkers shop online

53% of active adult social networkers follow a brand

Social Media is a Piece of Cake.

Here’s my process:

1. Figure out who your audience are

2. Where they hang out

3. What they want from you

4. Go talk to them

Figure out who your target audience are

1

Identify Where Your Target Audience Hang Out

2

Google Consumer Barometer

Twitter Discover

Klout

Peerindex

Addictomatic

Socialmention

Brandwatch

Radian6

Sentiment Metrics

Find out what your customers want from you

3

Go Talk To Them

4

Key Takeaway.

The four steps to successfully using Social Media:

1. Figure out who your audience are

2. Where they hang out

3. What they want from you

4. Go talk to them