ldd2012 - pandas, penguins & search engines
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Let's Do Digital 2012 - Mischa Weston-Green presents 'Pandas, Penguins & Search Engines'TRANSCRIPT
Pandas, Penguins & Search Engines
Penguin’s are cute…
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Penguin’s are evil!
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Panda was a content based change; the Penguin update was predominantly off-site change
Low quality & ‘spammy’ links were the focus
It has also been speculated on-site spam was looked at
Penguin Dissection!
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Google works out link profile ratios
Majority of backlinks are low quality
Majority of backlinks are irrelevant
Majority of backlinks are exact match keywords
Penguin Dissection!
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Battling the Penguin!
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* Tool Alert *
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http://www.opensiteexplorer.org/
Open Site Explorer from SEOmoz
* Tool Alert *
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Make sure backlinks aren’t keyword stuffed
Adhering with the Penguin!
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Make sure backlinks aren’t keyword stuffed
Adhering with the Penguin!
Best Digital Marketing Agency
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Make sure backlinks aren’t keyword stuffed
Adhering with the Penguin!
Best Digital Marketing Agency
Links to…
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Make sure backlinks aren’t keyword stuffed
Adhering with the Penguin!
Best Digital Marketing Agency
Links to…
Tweet us @adido - #LetsDoDigital
Make sure backlinks aren’t keyword stuffed
Adhering with the Penguin!
Digital Marketing Bournemouth
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Make sure backlinks aren’t keyword stuffed
Adhering with the Penguin!
Digital Marketing Bournemouth
Digital Marketing in the Bournemouth area
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Make sure backlinks aren’t keyword stuffed
Adhering with the Penguin!
Tweet us @adido - #LetsDoDigital
Make sure backlinks aren’t keyword stuffed
Build more quality links to dilute lower quality ones
Adhering with the Penguin!
Tweet us @adido - #LetsDoDigital
Make sure backlinks aren’t keyword stuffed
Build more quality links to dilute lower quality ones
Physical removal of dodgy links
Adhering with the Penguin!
Tweet us @adido - #LetsDoDigital
* Tool Alert *
Tweet us @adido - #LetsDoDigital
* Tool Alert *
https://www.google.com/webmasters/tools/disavow-links-main
Google DisavowTool
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* Tool Alert *
Tweet us @adido - #LetsDoDigital
Make sure backlinks aren’t keyword stuffed
Build more quality links to dilute lower quality ones
Physical removal of dodgy links
Remove any potentially ‘spammy’ on-site content
Adhering with the Penguin!
Tweet us @adido - #LetsDoDigital
Make sure content isn’t keyword stuffed
Dealing with On-site Spam!
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* Tool Alert *
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* Tool Alert *
http://tools.seobook.com/general/keyword-density/
Keyword DensityTool
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Make sure backlinks aren’t keyword stuffed
Internal & external link ratio
Dealing with On-site Spam!
Tweet us @adido - #LetsDoDigital
Make sure backlinks aren’t keyword stuffed
Internal & external link ratio
Internal link anchor text
Dealing with On-site Spam!
Tweet us @adido - #LetsDoDigital
Make sure backlinks aren’t keyword stuffed
Internal & external link ratio
Internal link anchor text
Spammy titles, meta tags and headers
Dealing with On-site Spam!
Tweet us @adido - #LetsDoDigital
Title Tags
Make sure backlinks aren’t keyword stuffed
Internal & external link ratio
Internal link anchor text
Spammy titles, meta tags and headers
Thin content
Dealing with On-site Spam!
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How Can You Lend a Hand?
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How Can You Lend a Hand?
Adhere to Mischa’s tips and tricks
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How Can You Lend a Hand?
Adhere to Mischa’s tips and tricks
Name images with keywords
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How Can You Lend a Hand?
Adhere to Mischa’s tips and tricks
Name images with keywords
Refresh old content - homepage content in particular
Tweet us @adido - #LetsDoDigital
How Can You Lend a Hand?
Adhere to Mischa’s tips and tricks
Name images with keywords
Refresh old content - homepage content in particular
Regularly add news & blogs
Tweet us @adido - #LetsDoDigital
How Can You Lend a Hand?
Adhere to Mischa’s tips and tricks
Name images with keywords
Refresh old content - homepage content in particular
Regularly add news & blogs stories
Do not add duplicate content on pages!
Tweet us @adido - #LetsDoDigital
How Can You Lend a Hand?
Create specific landing pages to target specific keywords
Tweet us @adido - #LetsDoDigital
How Can You Lend a Hand?
Create specific landing pages to target specific keywords
Look out for any organic linking opportunities
Tweet us @adido - #LetsDoDigital
How Can You Lend a Hand?
Create specific landing pages to target specific keywords
Look out for any organic linking opportunities
Notify us of any changes you make to the site!!
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Holy Matrimony!
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Summary
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Build natural, relevant backlinks with natural linking anchor text
Write ‘real’ content and don’t focus on keywords so much
Work closely with your agency and if you don’t have one and don’t feel confident, get in touch with one as Google is very critical of SEO at the moment
