http://maricopabar.files.wordpress.com/2011/04/mark_twain7.jpg?w=800

http://macxvx.blogspot.co.uk/2010/03/change-we-can-believe-in.html

http://maricopabar.files.wordpress.com/2011/04/mark_twain7.jpg?w=800

http://www.vosizneias.com/116411/2012/11/02/milwaukee-wi-romney-asks-voters-want-more-of-same-or-real-change

The only two certainties in life are death & taxes

… and if you work in digital marketing - change

The only two certainties in life are death & taxes

… and if you work in digital marketing - change

“The only two certainties in life are death and taxes” - 1789

http://maricopabar.files.wordpress.com/2011/04/mark_twain7.jpg?w=800

Changes to AdidoChanges to the industryMore changes to come

Changes to AdidoChanges to the industryMore changes to come

“The only two certainties in life are death and taxes. And if you work in digital – change. Lots of it.” - 2012

Image - bigmessowires.com

bigmessowires.com

Vision Capability

Functionality Culture

Vision

Vision

CapabilityBoard

CEO

Head of Red

• Administration• Accounting & Finance• Human Resources• Information Technology• Legal & Compliance• Resource Management• Support

Head of Blue

• Client Services • Delivery• Marketing• Sales

Head of Black

• Capacity Planning• Client Management• Culture• Distribution• Innovation• Joint Ventures• Distribution

Functionality

Culture

It sets the rules of how we want to be

It brings us together

It sets us apart from every other company

It helps us to deliver better service

It increases the value of the business

“First, clients are no longer the primary focus, but are regarded as muppets and ‘pains’. Second, with the constant fear of being sacked, passed over, pushed aside, no-one wants to whistle blow. There is a fear culture developing. The cultural change required is going to be enormous.”http://www.ianfraser.org/the-trouble-with-our-banking-culture/

$840m

Caring United Supportive Recognition

Responsible Respect Trust Communi-cation

Happy Purpose Motivated Innovative

Pa

ssio

n

Un

de

rsta

nd

ing

C

om

mu

nit

y

Respect

Activity #5

The ‘Biannual Adido One-Day Event’

Open Conferences and talks from

all areas of the business

Venue hire for a Massive day!

adido academyinteractive digital workshops

it training

talks & seminars

the future

http://www.wired.com/gadgetlab/2010/01/gallery-the-best-and-worst-fake-apple-tablets/all/

http://www.affiliatesummit.com/wil-reynolds/

#RCS

http://ww

w.tekpersona.ca/realcom

panyshit.html

http://myassgeek.wordpress.com/2011/07/19/profile-of-google-employees-on-google-plus/

David Mihm_Distilled_London_2012.pdf

http://w

ww

.jokeroo.com/pictures/funny/team

work-funny-picture.htm

l

Mobile SEO

PPC Social

Design Technology

the future

mobile

http://360techreviews.com/2012/03/03/how-to-choose-between-iphone-or-andriod-phone/

7.1m Brits now access the internet via their mobile phone accounting for 12.59% of all UK web traffic

This is happening NOW

.

http://www.bbc.co.uk/blogs/aboutthebbc/posts/connected-storytelling-one-service-ten-products-four-screens

iPhone iPod touch Android webOS 0

2

4

6

8

10

12

Free app downloads Paid app downloads

http://mindshift-media.blogspot.co.uk/2010/04/google-or-bingwhich-one-gets-results.html

seo

http://www.digitalorganics.com.au/seo/google-panda-and-penguin-updates-what-works-best-now-is-what-has-always-worked/

http://www.ipad-wallpapers.us/bgs/venice-ipad-background.jpg

http://vds.mx/wp-content/uploads/2012/01/Search-plus-Your-World-2.png

SEO results have much less real estate

http://rcs.seerinteractive.com/money/

http://blogs.webtrends.com/2012/10/bing-is-going-as-google-this-halloween/

ppc

PPC results have more real estate

http://blogs.wsj.com/digits/2012/10/18/google-q3-2012-earnings/

Google’s advertising cost per click is falling.

This could be attributable to the overwhelming shift to mobile devices, which is also affecting companies like Facebook and Zynga.

http://searchenginewatch.com/article/2213760/How-to-Use-Facebook-Custom-Audiences

http://www.siliconcloud.com/blog/bid/58731/What-are-the-Advantages-of-Social-Media

social

http://jeremywaite.tumblr.com/image/34117456294

http://finance.yahoo.com/news/number-active-users-facebook-over-years-214600186--finance.html

End of 2004.

End of 2006.

Octo

ber 2007.

January

2009.

April 2009.

September 2

009.

February

2010.

End of 2010.

September 2

011.

March

2012.

September 2

0120

200

400

600

800

1000

1200

Millions of users

M

http://uk.moneycentral.msn.com/investor/charts/chartdl.aspx?PT=7&showchartbt=Redraw+chart&compsyms=&D4=1&D5=0&DCS=2&MA0=0&MA1=0&CF=0&D7=&D6=&symbol=US%3AFB&nocookie=1&SZ=1

http://www.completesynergie.com/wp-content/uploads/2012/09/southampton-membership-pack-thumb2.jpg

Be real! Don’t fake it!

Mobile is here now – make sure you don’t get left behind

Data integration and analysis is key to success

summary

t: 0845 260 2343w: www.adi.doe: info@adi.do

© Adido 2012

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