lcc introduction

WELCOME TO ADVERTISING AND LCC

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Lecture about what advertising is today with a few examples from students at the end. Presented at the first day of term to LCC first year students doing a BA in Creative Advertising Strategy

TRANSCRIPT

WELCOME TO ADVERTISINGAND LCC

WHAT IS ADVERTISING?

WHO MAKES IT?

WHAT HAS ADVERTISING BECOME?

WHO MAKES IT TODAY?

SOME EXAMPLES

THE ENGLAND KIT

THE X-FACTOR

http://www.youtube.com/watch?v=CECQ1zLtokk

THE CHALKBOT

http://www.youtube.com/watch?v=5Jb-KT4r6NY

FIAT ECO DRIVE

http://www.youtube.com/watch?v=SluE9Zco55c

http://www.youtube.com/watch?v=nFDqvKtPgZo

OLD SPICE

http://www.youtube.com/watch?v=uLTIowBF0kE

http://www.youtube.com/watch?v=nFDqvKtPgZo

http://www.youtube.com/watch?v=uLTIowBF0kE

DIESEL

BUT WHAT ABOUT YOU GUYS?

THE ABSOLUT

http://vimeo.com/10939329

FORTUM ACTIVE

http://vimeo.com/4675548

MILLION TREES

http://vimeo.com/9783072

THANKS

@alfredmalmros

anomaly.com

[email protected]

alfredmalmros.com

slideshare.net/alfredmalmros

http://WWW.ALFREDMALMROS.COM

http://www.slideshare.net/alfredmalmros/

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