lbasense for apps developers

SMART SOLUTIONS for Smart Cities

What do we do BASED ON GEOSPATIAL/TEMPORAL ANALYSIS:

- PERFORMANCE MONITORING

- CITY WIDE MOBILITY PATTERNS

- FACILITATE NEW MARKETING CHANNELS

BIMAR Pte. Ltd.

Singapore Orchard Road

Shopping area traffic lows during Christmas and New Year.

BIMAR Pte. Ltd.

Singapore Chinese New Year (CNY)

Drastic low in activity in Orchard Road during Chinese New Year 31st Jan 1st Feb 2014

BIMAR Pte. Ltd.

Competitive analysis

No more estimations! Back your performance evaluation on real activity

figures during relevant periods.

Analyse your revenues and contrast with activity data on different sites.

What can we do for you ?

- CONVERSION RATE EVALUATION

- PENETRATION RATE EVALUATION

- ENHANCED MARKETING CHANNELS

- BUSINESS ANALYTICS

BIMAR Pte. Ltd.

Conversion Rate

The customer search for specific business / product nearby.

The customer view multiple potential providers .

A day after the customer visit one of those businesses

LBASense will identify the conversion of search to visit in shop

And differentiate between no deal to deal lost

BIMAR Pte. Ltd.

Penetration Rate

How many of the visitors of my shop are using my

application ?

BIMAR Pte. Ltd.

Interaction with the customers

Integrate the power of LBAsense network on your Mobile Application through our development APIs

-Receive push notifications when customers are nearby

-Retrieve customer profile details

-Decide best fitting content to push

BIMAR Pte. Ltd.

Business Analytics Resellers

Unique Data Analytic Information

Data:

- Ratio between application users/non application users

- Number of visitors vs. number of passers

- Duration of visits within a site

- Revisit patterns

- Percentage of tourist

Exploit this data and adjust it to your customer needs

How Does It Works ?

BIMAR Pte. Ltd.

What is LBASense ?

Network of long range and short range mobile phones sensors is currently covering large part of Singapore

Short range sensors should be deployed at the customers / other point of interest

An API provides application developers with easy method to value added analytics

BIMAR Pte. Ltd.

Architecture

MOBILE APP LBASENSE BACKEND WORKFLOW

register

notifies

sends appropriate

customized content

Application

Backend

ANALYTICAL

PLATFORM

discovers

BIMAR Pte. Ltd.

Registration Call (Code) START RECEIVING DATA CALL

https://api.realtime.lbasense.com/UpdatePushService?action=start

*User/pass Credentials.

*receiverURL Client web service endpoint where LBAsense pushes will be received.

*interval Frequency of situation snapshots sent by the LBA server. Default 10

seconds.

receiverAuthParams Whenever client web service requires login credentials for access,

these have to be provided by this parameter.

ADDITIONAL FILTERING PARAMETERS

minDuration Limit visitor pushed data to visitors that have spent a certain amount

of time on site. In seconds.

maxDuration Limit visitor pushed data to those visitors that have spent less than a

certain amount of time on site. In seconds.

positionsOnly A specific visitor population type to receive only. (0) is a normal visitor

Population_type (0) is a normal visitor (2) is a router of network device (3) as a

registered visitor (4) is for staff. By default all types are received.

regionsOnly Depends on infrastructure. If there are several region deployments by

default figures for them all will be pushed.

region To specify region to push info.

BIMAR Pte. Ltd.

Backend Notification

Data are sent as situational picture snapshot.

The data is encoded in JSON as an array of visitors.

Examples:

- Each {visitor} entity is set out as follows:

BIMAR Pte. Ltd.

Online Dashboard

DEMO

BIMAR Pte. Ltd.

CONTACT

E-mail info@bimar.com.sg

Social Media @Bimar_SG, +BimarSgAsia

Phone +65 8229 5536

Website www.bimar.com.sg

Address 21 Science Park Road, #02-03, The Aquarius - Science Park II Singapore 117628