Twitter campaign for LazyNinja Tees

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OVERVIEW

• Lazy Ninja Tees started up with another contest on their twitter handle @lazyninjatees.

• HashTag for the day was- #iTurnNinjaWhen• The contest started with 350 followers and

ended up with more than 500+ followers.• The Hashtag trended all over India and many

other influential cites.

Followers Count

• Followers count before contest- 345.• Followers count after contest- 525.

#iTurnNinjaWhen Analysis

• The hashtag trended at 19th and 20th July.• The hashtag went viral all across the twitter

with all tweeps tweeting for it apart from the contest players

• It was also covered by many prominent tweet analytics websites.

• We got almost 200+ Followers in 2 Days.

Hyderabad Trends

Ahmadabad Trends

India Trends

Other Brands Using The HashTag.

Tweeples Tweeting

Stats : tweets count

Stats : exposure

The Final Verdict

• Targeted audience was well achieved.• LazyNinja’s identity ‘Ninja’ was well focused in

the hashtag.• Apart from the winners, other users tweeted

to come back with another contest.• The followers count and goodwill was well

increased.

Thank You!