laying the foundations of seo - deepcrawl & semrush webinar

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Laying the foundations of SEO

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Page 1: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Laying the foundations of SEO

Page 2: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

About us

Founded in 2010 by 3 SEOs who were working on a large site migration

Grown to over 500 clients in 45 countries worldwide

We believe in building solid digital foundations. And we believe this leads to great SEO performance

Head up the Commercial Team, helping Search teams worldwide get the most out of our tool

Page 3: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

What we do

DeepCrawl is a cloud based Web Crawler

Built to be a low cost, high impact application. We want to be achievable for every budget

Our reports help build a rich visualisation of your architecture and report on the health of all of your pages

Optimise your website for the good of the user and search engines

Page 4: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

“Improve the web by providing data that helps people make their web presence accessible, relevant and

effective.”

@DeepCrawl

Page 5: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

@DeepCrawl

Today’s Agenda

•Speaking to the business (10 mins)

•Building credibility (10 mins)

•Actionable Data (10 mins)

•Questions

Page 6: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Speaking to the business

@DeepCrawl

Page 7: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

@DeepCrawl

Educate

Set expectations

Get everyone to listen

Page 8: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

SEO is essential to your business

@DeepCrawl

Page 9: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

but most people in your business don’t understand what it is or why it’s

important

@DeepCrawl

Page 10: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Percepti

on Immediately be at the top of search resultsWave a magic wand

Page 11: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

RealityMultiple stakeholders involved Hundreds of small continuous improvements

Page 12: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

So how can you change these perceptions?

@DeepCrawl

Page 13: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Meet with key people in the business and understand their objectives

@DeepCrawl

Page 14: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Be upfront with expectations

@DeepCrawl

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Everyone has Issues!

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But opportunity abounds for improvements

@DeepCrawl

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Things won’t change overnight

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The secret ingredient to get their attention……

FEAR!!@DeepCrawl

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Page 23: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Building credibility

@DeepCrawl

Page 24: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

@DeepCrawl

The Audit

Your priority

Quick win with Dev

Page 25: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

For a thorough checklist:Moz 2015 Technical Audit

https://moz.com/blog/technical-site-audit-for-2015

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Include as much data as possible

@DeepCrawl

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Combine with Google Analytics Crawl your Sitemaps

Page 28: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Look for some quick wins

@DeepCrawl

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because you know what is going to work

@DeepCrawl

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and how quickly changes can take affect

@DeepCrawl

Page 31: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Don’t treat the site as a whole

Page 32: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Try to identify problem areas

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Indexability and Accesibility

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Crawl space

Page 35: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Indexable space

Page 36: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Do what you can before asking for Dev time

@DeepCrawl

Page 37: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Control Accessibility

Page 38: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Test, test, test!

Page 39: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

When you first ask for help from Dev

@DeepCrawl

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make their job as easy as possible

@DeepCrawl

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Indexability

Page 42: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Don’t just show the problem

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Give the solution

Page 44: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Actionable Data

@DeepCrawl

Page 45: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

@DeepCrawl

Help other stakeholders

Maintain momentum

Business Goals

Page 46: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

RealityMultiple stakeholders involved Hundreds of small continuous improvements

Page 47: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Show other teams where opportunities are

@DeepCrawl

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give them solutions, not just problems

@DeepCrawl

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Content Strategy

Page 50: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Content Strategy

Page 51: Laying the foundations of SEO - DeepCrawl & SEMRush webinar

Social Profile

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Social Profile

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Visualise site architecture for Functionality

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Slow pages affecting Usability

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Slow pages affecting Usability

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Now you have multiple stakeholders on board

@DeepCrawl

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you are ready to make a comprehensive Dev list

@DeepCrawl

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The journey has only just begun

@DeepCrawl

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you need to help maintain momentum

@DeepCrawl

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and ensure real change happens

@DeepCrawl

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Track progress

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Consistently monitor performance

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Build a cache of your website over time

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Thank you for your timehttps://www.deepcrawl.com

@DeepCrawl