laying the foundations of seo - deepcrawl & semrush webinar

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A 10 Step Technical SEO Game Plan

Laying the foundations of SEO

About us

Founded in 2010 by 3 SEOs who were working on a large site migration

Grown to over 500 clients in 45 countries worldwide

We believe in building solid digital foundations. And we believe this leads to great SEO performance

Head up the Commercial Team, helping Search teams worldwide get the most out of our tool

What we do

DeepCrawl is a cloud based Web Crawler

Built to be a low cost, high impact application. We want to be achievable for every budget

Our reports help build a rich visualisation of your architecture and report on the health of all of your pages

Optimise your website for the good of the user and search engines

Improve the web by providing data that helps people make their web presence accessible, relevant and effective.

@DeepCrawl

@DeepCrawlTodays Agenda

Speaking to the business (10 mins)

Building credibility (10 mins)

Actionable Data (10 mins)

Questions

Speaking to the business@DeepCrawl

@DeepCrawl

Educate Set expectationsGet everyone to listen

SEO is essential to your business@DeepCrawl

but most people in your business dont understand what it is or why its important@DeepCrawl

Perception

Immediately be at the top of search resultsWave a magic wand

Reality

Multiple stakeholders involvedHundreds of small continuous improvements

So how can you change these perceptions?@DeepCrawl

Meet with key people in the business and understand their objectives@DeepCrawl

Be upfront with expectations@DeepCrawl

Everyone has Issues!

But opportunity abounds for improvements@DeepCrawl

Things wont change overnight

The secret ingredient to get their attention

FEAR!!

@DeepCrawl

Building credibility@DeepCrawl

@DeepCrawl

The AuditYour priorityQuick win with Dev

For a thorough checklist:

Moz 2015 Technical Audithttps://moz.com/blog/technical-site-audit-for-2015

Include as much data as possible@DeepCrawl

Combine with Google Analytics Crawl your Sitemaps

Look for some quick wins@DeepCrawl

because you know what is going to work@DeepCrawl

and how quickly changes can take affect@DeepCrawl

Dont treat the site as a whole

Try to identify problem areas

Indexability and Accesibility

Crawl space

Indexable space

Do what you can before asking for Dev time@DeepCrawl

Control Accessibility

Test, test, test!

When you first ask for help from Dev@DeepCrawl

make their job as easy as possible@DeepCrawl

Indexability

Dont just show the problem

Give the solution

Actionable Data@DeepCrawl

@DeepCrawl

Help other stakeholders

Maintain momentumBusiness Goals

Reality

Multiple stakeholders involvedHundreds of small continuous improvements

Show other teams where opportunities are@DeepCrawl

give them solutions, not just problems@DeepCrawl

Content Strategy

Content Strategy

Social Profile

Social Profile

Visualise site architecture for Functionality

Slow pages affecting Usability

Slow pages affecting Usability

Now you have multiple stakeholders on board@DeepCrawl

you are ready to make a comprehensive Dev list@DeepCrawl

The journey has only just begun@DeepCrawl

you need to help maintain momentum@DeepCrawl

and ensure real change happens @DeepCrawl

Track progress

Consistently monitor performance

Build a cache of your website over time

Thank you for your time

https://www.deepcrawl.com

@DeepCrawl

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