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The Clean Technology Report PartnershipCopyright 2009All Rights Reserved

Laying the Foundations for a Globally Competitive Canadian Clean Technology Industry


Background


Organizations Behind the Report

Title Sponsor Presenting Sponsors

Sponsors & Supporters


Companies Participating in the Study*

6N Silicon Inc.Adventus Americas Inc.Altech Technology Systems Inc.Aztech Associates Inc.BioRem, Inc. (TSX-V:BRM)BlueZone Technologies Ltd.Cleanfield Alternative Energy Inc. (TSX-V:AIR)Echologics Engineering Inc.EcoVu Analytics Inc.Encelium Technologies Inc.Energate Inc.Ensyn Technologies Inc.Environmental Waste International (TSX-V:EWS)EnviroTower, Inc.Fielding Chemical Technologies Inc.Fifth Light Technology Ltd.Global Emissions Systems Inc.Group IV Semiconductor Inc.Hydrogenics Corporation (TSX:HYG)Integran Technologies Inc.Maple Leaf Environmental Equipment Ltd.Maratek Environmental Inc.M.A.R.S. Biomed Processes Inc.Menova Energy Inc.Mikro-Tek Inc.

Monteco Ltd.Morgan Solar Inc.Napier Reid Ltd.Oxy-Teknologies Inc.Petro Sep Membrane Technologies Inc.Plasco Energy Group Inc.Pontarolo Engineering Inc.QuantumMurray LPREGEN Energy Inc.Remco Solid State Lighting Inc.RenewABILITY Energy Inc.ROMlight International Inc.SiREM CanadaSkymeter CorporationStormFisher BiogasTadger Group International Inc.Tenova-Goodfellow Inc.The Pressure Pipe Inspection Company Ltd.Thermal Energy International Inc. (TSX-V:TMG)UV Pure Technologies Inc.Vive Nano IncorporatedWaterloo Biofilter Systems Inc.Woodbridge Foam CorporationWoodland Biofuels Inc.

* One third of these companies are within the SDTC Portfolio


Background

Why the Cleantech Report?

• To understand and address the perceived technical-commercial capabilities gap

• To understand and address barriers to growth of Ontario’s clean technology industry

What does the Cleantech Report contain?

• Proposes a way forward to propel a globally competitive clean technology industry


Sixty Day Impact


Sixty Day Impact: $360 Million in Policy Announcements

• A $250 million, five-year “Emerging technologies fund;” details to be announced in July

• $30 million for the government to use its own "buying power" to purchase emerging green technologies developed in Ontario, showcasing them for potential customers around the world

• $30 million Green Schools Pilot Initiative announced April 15th

• $50 million renewed funding for the Innovation Demonstration Fund


Three Frameworks and the Structure of the Industry


Criteria for Clean Technology Companies

• Engaged in the development and marketing and/or the use of its own proprietary technology

• To deliver products or services that reduce or eliminate negative environmental impacts

• Provide similar or superior performance to conventional technologies, and/or

• Use fewer resources than conventional technologies or services


Commercialization Process


Business Model Framework


Companies by Business Model

Note: n. 110. Identified clean technology companies


Some Recognized Companies


Companies by Commercialization Stage

Product Commercialization

R&D and TD&D


Companies by Sector

• Good base of clean technology companies across 9 sectors (n. 110)

• No leading sector by population


Best Practices – Build Product Commercialization Capacity


Best Practices in Commercialization

Strategy & Growth Product Management Marketing, Sales & Distribution

Be Intentional About GrowthSell the Product, Not the

Technology; Use a Product Portfolio to Manage Market Risk

Engage with Government

Think GlobalEconomic Value: Understand it,

Communicate it, Price it Be Selective about Channels

Make Sufficient and Well-timed Investments in Sales &

Marketing

Prove it: Get Trusted Independent Validation and Referenceable Customers

Sell into Networks

Protect Intellectual Property Globally

Use Local Supply Chain to be Agile

Select Plant Locations Based on Multiple Criteria


Best Practices in Commercialization


The Funding Story


There is a $1 billion* Investment OpportunityVenture Capital Investment Ratios for Technology and Clean Technology Companies

* Equity capital for Product Commercialization. Does not include asset-backed debt, subordinate debt, or project financing for proof of concept or demonstration plants.


The Industry Needs Equity Capital to be Competitive


Appendices


About the Title and Presenting Sponsors


About Sustainable Technology Development Canada

Sustainable Development Technology Canada is an arm’s-length foundation which has received $1.05 billion from the Government of Canada as part of its commitment to create a healthy environment and a high quality of life for all Canadians. SDTC operates two funds aimed at the development and demonstration of innovative technological solutions: the $550 million SD Tech Fund™ supports projects that address climate change, air quality, clean water, and clean soil; and the $500 million NextGen Biofuels Fund™supports the establishment of first-of-kind large, demonstration-scale facilities for the production of next generation renewable fuels.


About the Russell Mitchell Group

The Russell Mitchell Group was formed to bring product commercialization to the same standard as the technical excellence for which Canadian companies are known world-wide. The firm assists investors and CEOs of technology-based companies to create and execute product commercialization strategies to become global market leaders.

With offices in Toronto and Ottawa, the Russell Mitchell Group serves clients in Clean Technology, Information Technology, Telecommunications, and Biotechnology industries.


About the Ontario Centre for Environmental Technology Assessment

OCETA is a private, not-for-profit Corporation that supports the commercialization and market adoption of innovative technologies and environmentally sustainable solutions.

OCETA has specific mandates from municipal, provincial and federal governments to support the profitable development of Ontario’s Cleantech sector. Since its formation in 1993, OCETA has advised and assisted some 1,500 environmental and Cleantech companies in Ontario with commercializing their innovations.

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