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Mobile Augmented Reality Marc René Gardeya, Quality Assurance, Layar

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Page 1: Layar IT Stammtisch Stuttgart 23 March 2010

Mobile Augmented Reality

Marc René Gardeya, Quality Assurance, Layar

Page 2: Layar IT Stammtisch Stuttgart 23 March 2010

Was ist Mobile Augmented Reality?

Smartphone

Kamera

Bildschirm

Information

Ortsbezogen

www.hoppala.eu

Page 3: Layar IT Stammtisch Stuttgart 23 March 2010

LayarAugmented Reality Browser

Page 4: Layar IT Stammtisch Stuttgart 23 March 2010

Wie funktioniert Mobile Augmented Reality?

CompassGPS

Internet

Page 5: Layar IT Stammtisch Stuttgart 23 March 2010

Offene Plattform

Entwickler Anwender

Marken & Inhalteanbieter

Page 6: Layar IT Stammtisch Stuttgart 23 March 2010

Reichweite

Kampagnen &Vorinstallationen

Geräte &Plattformen

Page 7: Layar IT Stammtisch Stuttgart 23 March 2010

1.500Anwendungen

Page 8: Layar IT Stammtisch Stuttgart 23 March 2010

1.000.000Anwender

Page 9: Layar IT Stammtisch Stuttgart 23 March 2010

Markthalle Rotterdam

Page 10: Layar IT Stammtisch Stuttgart 23 March 2010

Musikalbum

SystemK (Japan)

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Page 11: Layar IT Stammtisch Stuttgart 23 March 2010

Spiele

www.johnsietsma.com

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WRS Standort- marketing

Industrie ClusterVisualisierung

www.hoppala.eu

Page 13: Layar IT Stammtisch Stuttgart 23 March 2010

3D Ostereier weltweit

...mit einem Grußan Deine Freunde

Happy easter!Looking forward to see you again!

Eier verstecken im Web oder mobil...

www.hoppala.eu

Page 14: Layar IT Stammtisch Stuttgart 23 March 2010

www.hoppala.eu

Marc René Gardeya


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