layar augmented reality presentation for miptv cannes
DESCRIPTION
Presentation by Layar's co-founder Claire Boonstra's on the possibilities of the Layar Augmented Reality browser and platform for TV content, publishers and brands.TRANSCRIPT
© 2010, Layar B.V.
Claire BoonstraCo-founder
@claireboo on twitter
April 15th 2010
vrijdag 16 april 2010
© 2010, Layar B.V.
Layar Reality Browser
vrijdag 16 april 2010
© 2010, Layar B.V.
Layar Reality Browser
vrijdag 16 april 2010
© 2010, Layar B.V.
Layar is an open platform
Developers Users
Brands & Content
vrijdag 16 april 2010
© 2010, Layar B.V.
Layar - the company
Founded in June 2009Based in Amsterdam
3 founders32 people
Funded: 2,5 million Euro
vrijdag 16 april 2010
© 2010, Layar B.V.
Layar - the platform
500 layers published2000 layers in development
3000 content creators worldwidenearly 1,5 million downloads
Android and iPhone
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© 2010, Layar B.V.
Examples and best practises:General
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© 2010, Layar B.V.
Buildings you can’t see (yet)
Layer developed by NAi/ IN10
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© 2010, Layar B.V.
Beatles Magical AR tour
Layer developed by AugmentRealityvrijdag 16 april 2010
© 2010, Layar B.V.
Virtual Public Art Project
Layer developed by Superimpose/ VPAP
vrijdag 16 april 2010
© 2010, Layar B.V.
Run around and collect them all
Layer developed by John Sietsma
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© 2010, Layar B.V.
Ubisoft’s Splintercell
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© 2010, Layar B.V.
AR flashmob
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© 2010, Layar B.V.
Some inspirationfor TV content
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© 2010, Layar B.V.
TV format Reality
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© 2010, Layar B.V.Layer developed by AugmentReality
Car TV Show
how would the Lotus Cosworth look in your backyard?
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© 2010, Layar B.V.
Discover Platform 9 ...
... at the nearest train station
3/4
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© 2010, Layar B.V.Layer example
CSI in real life
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© 2010, Layar B.V.
SATC tour
and learn where Carrie bought her Manolo’s
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© 2010, Layar B.V.
More than a functional tool
Situation Awareness(360 degree, ambient)
Focused Experiences(Third Party layers)Context
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© 2010, Layar B.V.
Augmented Reality is to become a new
Mass Medium
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© 2010, Layar B.V.
Samsung:
Global pre-installation agreement
Tens of millions of phones equipped with Layar, already in the shop
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© 2010, Layar B.V.
In summaryYour own AR experience
Healthy ecosystem
Unique engagement brands - users
Connect TV with Reality
Tens of millions of users in 2010
vrijdag 16 april 2010
© 2010, Layar B.V.
Save the date: June 18th, 2010
Amsterdam
Layar NEXT event
vrijdag 16 april 2010
© 2010, Layar B.V.
Thank You
[email protected]@claireboo
http://www.flickr.com/photos/duskblackwolf/4253592649/
Background image:
vrijdag 16 april 2010