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LAYOUTING BASICSiamkentqgabo.blogspot.com Campus Journalism Seminar-Workshop September 1

What is layout?

• the make-up or the window dressing of a page. • consists of

illustrations text/articles graphics

• includes the selection of font styles, sizes and colors.

CONVENTIONAL VS. MODERNLayout

Conventional

• Old method of layouting• Cut, paste, and fit

method• Uses layouting paper• More papers are

consumed

Modern

• software and programs are readily available for desktop publishing (MicrosoftTM Publisher, AdobeTM

InDesign, Corel Draw)

• not much laborious for all you need is a computer unit, a program and a creative designing skill

Modern

• putting up a campus paper becomes easier and more convenient

• Disadvantage: limited size of the computer screen. A dummy is still prepared.

Symbols Used in Preparing a Dummy Sheet

Horizontal Line – Headline/Title

Box – Picture/GraphicArrow – Text/Article

Common Terms Used in Layouting

• Headline – the title of any news story• Banner – the principal headline bearing the boldest and

biggest type• Column – the vertical division into parts of a newspaper.

A typical school paper is divided into five columns.• Fold – the imaginary horizontal line that divides the

newspaper equally into two parts.• Byline – the signature of a reporter placed after the

headline• Cut – in simple terms, the illustrations of a newspaper• Cutline – the text accompanying an illustration. More

popularly called caption.

Newspaper Sizes

• BROADSHEET- Dimensions: 750 x 600 mm (29.5" x 23.5")

• TABLOID SIZE- Dimensions: 430 x 280 mm (16.9" x 11.0")

ELEMENTS of a GOOD LAYOUT

1. PROPORTION

• deals with the ratio of one part to another and of the parts to the whole. ▬ Pictures must be sized properly to keep up with

other shapes on the page. ▬ Length of stories must be considered. ▬ A long story may ruin the proportion of the page. ▬ A jump story is better than a poorly proportioned

page.

2. UNITY (HARMONY)

• the agreement between and among parts. ▬ Content of every page/double page must blend as a

harmonious unit. ▬ No one part of the page should overshadow another. ▬ The headlines should complement each other and

the pictures should not distract the eyes too much from the type.

3. BALANCE

• a feeling of equality in weight▬ suggests the gravitational equilibrium of a single unit

or a space arranged with respect to an axis or a fulcrum.

4. OCCULT BALANCE/ASSYMETRICAL BALANCE

▬ “felt” balance. ▬ Visual units in the other side of the axis

are not identical but are placed in positions so equated to produce a felt equilibrium.

5. EMPHASIS

• gives proper importance to the parts and to the whole. ▬ It involves the differentiation between the more

important and the less important.

6. CONTRAST

• is the blending of units as one. ▬ Every head and cut on a page should contrast with

adjoining materials. ▬ Contrasting adjacent headlines will help emphasize

the importance of each other. ▬ Boxes and pictures between heads are sometimes

good makeup devices.

The 7 Deadly Sins in Layouting

The 7 Deadly Sins in Layouting

1. Tomb stoning - placing two or more headlines on approximately the same leveling adjacent columns specially if they are of the same point and types.

2. Bad breaks - breaking stories to the top of columns. The top of every column should have a headline or a cut.

3. Separating related stories and pictures.

The 7 Deadly Sins in Layouting

4. Gray areas (sea of gray). Use fillers instead.5. Screaming headline - is one that is too big for a short or unimportant story.6. Heavy tops. Don’t make the page top heavy.7. Fit them all. Avoid many headlines of the same size on a page.

Tips in Arranging Articles

Tips in Arranging Articles

• Separate news or articles with the same length.

• Avoid arranging news in ladder style.

• If possible, do not cut stories.

• Don’t make the page top heavy.

• Do not jump stories backward.

• Avoid widow word at the end of the story.

• Boxed stories should not be jumped.

Tips in Arranging Headlines

Types of Headline

• headline banner

• deck (second headline below the banner)

• streamer (one whole page)

• umbrella (headline above the nameplate)

• subhead (short headline inside the news)

• kicker (bold words or phrase in caption)

• Boxed headline

• headline of jump story

Different Types and Form

• flush left or right

Ex. UNA eyes

Binay

Daughter

In slate

Different Types and Form

• dropline or step form

Ex.Big Bang opens

Paralympics

• Hanging Indention

Ex.Sec Clinton to hoist

US flag in Asia,

to China’s unease

Different Types and Form

• inverted pyramid

Ex.Ferndale celebrates

‘Buwan ng Wika’

• crossline or barline

Ex.Ferndale studs top MTAP comp

Different Types and Form

• Flushline or fullline

Ex.

Ferndale student leaders

attend seminar-workshop

Tips in Arranging Cuts

• Place big pictures in the upper page.

• Related articles and cuts must be together.

• If possible, do not put pictures in the folded line. Be careful in the eyes and elbows.

• In case of sea of grey, use fillers.

• Captions should be at least one centimeter in height.

The Newspaper Pages•Frontpage

•Newspage

•Opinion Page

•Feature Page

•Sports Page

Front Page

• nameplate

• ear

• table of contents

• headline banner

• by line

• main lead

• headline news/pictures

• other news/pictures

• umbrella

• caption

Front Page

Nameplate• box

• logo

• name of the paper

• name of school and address

• date

• volume and Issue No.

• identity

Normal Rd, Baliwasan, Zamboanga City

Suggested Layout for Front Page

• attractive nameplate

• headline banner is about students

• interesting main lead

• complete, variety of news

• 3:5 or 2:3 number of cuts:news

• colored and glossy

• student centered news articles

• student accomplishments

Opinion Page

• folio

• flag (small name of the newspaper)

• masthead or editorial board

• editorial

• editorial cartoon

• column of the editor-in-chief

• Letter/s to the editor

• other columns

Suggested Layout for Editorial Page

• Credible, dignified and formal

• Commentary editorial with news peg

• With commentary columns

• With heart despite of its disposition

• Complete and variety of articles

• Appropriate editorial cartoon

• In-depth and critical views

• Masculine font types

News Page

• folio

• other news

• campus news, students, school officials

• national, regional, provincial, local news

• community-science development page

• other type of news

• follow-up, research and interview news, future news, developmental news)

Feature Page

• folio

• short essay

• current events and issues

• unique story

• cut or pictures

• personality sketch or

success story

• trivia, comics, puzzle, fun page

• literary page (poem, short story)

Suggested Layout for Feature Page

• Creative and artistic layout

• Complete and variety

• With variety of font style

• Feminine page, font or style

• Wider columns

Sports Page

• sports nameplate

• headline sports banner

• other sports news

• score board

• action picture

• sports feature,

editorial and column

• sports trivia

• exchange sports views

• sports commentary

Suggested Layout for Sports Page

• With sports nameplate

• Lively (action, speed and color)

• Complete and variety of sports news

• Numerous pages

• Modern layout

• With tally score

• With sports editorial, columns, features, trivia, and special reports

Sample Layouts

Front Page

Editorial Page

Feature Page

Sports Page

Final Reminder

“Laying out a page is a matter of personal taste. There are no

criteria set for it. Therefore, the staff may experiment freely on page makeup until they get the pattern acceptable to them.”

Thank you!

Questions?