lawyers do social media: grow your law practice with an iconic personal brand

LAWYERS DO

SOCIAL MEDIA

I.C.O.N.I.C.

PERSONAL BRANDING

What it means to have a personal

brand.

What it means to be I.C.O.N.I.C.

How to build your I.C.O.N.I.C. brand.

© 2014 Upward Action LLC www.LawyersLaunchpad.com

PROMISE OF VALUE

IDENTIFIABLE

CREATIVE

ON TOP OF MIND

NECESSARY

INTENTIONAL

CLIENT-FOCUSED

Target Market

Ideal Client

Colleagues

Competitors

Potential Referral Partners


Needs

Desires

Concerns

Opportunities


Helpful

Knowledgeable

Consistent


Credible

Experienced

Resourceful

Committed


Always Adding Value

Educate Insight

Inform Empower

Motivate Inspire

Entertain


Connects Emotion to Need

Connects Need to Solution

Connects Solution to Experience


Write down exactly how your work

embodies each element of the

I.C.O.N.I.C. branding formula.

Write down exactly how you can

show up this way online.


This presentation was brought to you by

LawyersLaunchpad™, a division of UpwardAction®.

To learn more about how you can leverage the

power of the Internet to build a profitable foundation

for your law firm, visit our website or check us out

on social media.

W: www.LawyersLaunchpad.com

T: www.Twitter.com/Lawyerpreneurs

F: www.Facebook.com/Lawyerprenuers


http://www.LawyersLaunchpad.com

http://www.Twitter.com/Lawyerpreneurs

http://www.Facebook.com/Lawyerprenuers

lawyers do social media: grow your law practice with an iconic personal brand

Marketing