lawyers do social media: get to know your ideal client
TRANSCRIPT
LAWYERS DO
SOCIAL MEDIA
GET TO KNOW YOUR
CLIENTS
WE WILL COVER …
How to identify your target audience.
How to define your ideal client.
How knowing your people helps you
leverage the Internet to grow your practice.
© 2014 Upward Action LLC www.LawyersLaunchpad.com
THE MORE YOU KNOW,
THE MORE YOU CAN
HELP.
GET TO KNOW … YOUR PEOPLE
WHO MAKES UP YOUR
TARGET AUDIENCE?
Group of people Enjoyment
Special Connection
© 2014 Upward Action LLC www.LawyersLaunchpad.com
WHO IS YOUR
IDEAL CLIENT?
Identify one person.
Go deep. Demographics
Profession
Hobbies Interests
© 2014 Upward Action LLC www.LawyersLaunchpad.com
WHAT DOES YOUR IDEAL
CLIENT
NEED?
One person in mind.
Think delivery of service. Write everything you can think of
…
© 2014 Upward Action LLC www.LawyersLaunchpad.com
WHAT DOES YOUR IDEAL
CLIENT
WANT?
One person in mind.
Think emotional turmoil. Write everything you can think of
…
© 2014 Upward Action LLC www.LawyersLaunchpad.com
WHAT IS YOUR IDEAL CLIENT
DOING?
Where is he spending time
online?
How often is she online?
What is he doing online?
© 2014 Upward Action LLC www.LawyersLaunchpad.com
HOW CAN YOU ADD VALUE?
Think delivery of service.
Consider emotional relief. Write down everything …
© 2014 Upward Action LLC www.LawyersLaunchpad.com
IT’S TIME TO LAUNCH!
Identify your target audience.
Describe your ideal client.Write everything you can think of …
Write 50 ways you can help. Implement
© 2014 Upward Action LLC www.LawyersLaunchpad.com
This presentation was brought to you by LawyersLaunchpad™, a division of UpwardAction®.
To learn more about how you can leverage the power of the Internet to build a profitable foundation for your law firm, visit our website or check us out on social media.
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F: www.Facebook.com/Lawyerprenuers
© 2014 Upward Action LLC www.LawyersLaunchpad.com