lawyernomics - 2016 step by step guide to search for law firms
TRANSCRIPT
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Winning @
SearchIn 2016
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@MikeRamsey
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It’s been a busy
YearSince we last talked
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RankBrain
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http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440
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RankBrain is the
3rdMost important signal now.
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changes?Visualwhat about
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Paid Ads
Local
Organic
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4 Paid Ads3 Local
Organic
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Desktop
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Mobile
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75% of locallistings alsoranked 1st page organic.
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So Mike, this is all well and good…
But What’s Working Now?
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Website+ContentLinks+SharesLocal ListingsReviews+ Feedback
Local Discovery Online
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#1 Across 50 cities
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DUI AttorneyBusiness AttorneyEstate AttorneyInjury Attorney
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Mobile Game Up Your
Step One
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90.5% of 1st ranked websites are responsive
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meh
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46% Of non-mobile pages lost rank
Via a study by StoneTemple.com in June 2015
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@MikeRamsey
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If you’re not optimized for
MobileThank you for making room for my clients to do well. ;-)
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Use site:yoursite.comand look for mobilefriendly tag on yourphone.
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Accelerated Mobile Page
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FacebookInstantArticles
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Best Wordpress Plugin For Both
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Fix your major
ListingsStart with Google My Business
Step Two
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On listing Completion + Accuracy62%
Top Ranking Firms averaged Moz Local Score
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Moz.com/local
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http://google.com/mybusiness
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http://google.com/mybusiness
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http://google.com/mybusinessbit.ly/urlbuilder
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http://google.com/mybusiness
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Contact @GoogleSmallBiz on twitter.
Talk on phone by filling this outbit.ly/localbizsupport
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What About Other Local
Listings?
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Via Whitespark.ca
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Via Whitespark.ca
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160+ Local Listings for your law firms
That help you with links + local
bit.ly/niftylist
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Make reviews part of your client experience.
Step
Thr
ee
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On Google.18 reviews
Top Ranking Firms averaged
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92% Read reviews before choosinga company
Brightlocal 2015 Survey
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And ask them. EveryoneThey PERSONALLY reach out to
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@MikeRamsey bit.ly/googlereviewlinks
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in order.Get your website
Step Four
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Watch Chad @ 3:30 PM
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Step
Five
Get local or industry
LinksA lot of them. Like, loads.
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https://moz.com/search-ranking-factors/correlations
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https://ahrefs.com/blog/anchor-text-study/
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https://ahrefs.com/blog/anchor-text-study/
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http://backlinko.com/search-engine-ranking
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There’s a big
Problem
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https://www.brightlocal.com/learn/local-seo-industry-survey/
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https://www.brightlocal.com/2015/05/12/how-do-local-seos-build-their-links/
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We’ve gotten
Lazy+Scared
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But It’sSoCute
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Disavowing should be enoughTo recover from Penguin.
Removal of links is necessary ifYou have a manual penalty notice.
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So whatCan you do?
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IdentifyLocal Audien
ceCreate Goals
& Rules
Audit&
Analyze
Develop
TacticsCreateCalend
ar
Launch+
Promote
Measure&
Report
Refine&
Repeat
Local Content Strategy
bit.ly/localawesome
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If you are a big brand…
Ummm????
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If you are a smallish law firm…
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meh
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Links from around 90 domains.4 .edu links and 1 .gov link.
2000+@MikeRamsey
Top Ranking Firms averaged
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Competitive IntelligenceTools Moz or ahref or Brightlocal
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@M
ikeRamsey
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All Natural LikeOrange Juice
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Wowzers
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I can do this
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one guest postper month
Tools Link Prospector or Buzzstream or custom search
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Easiest
Pro Tip: Narrow further with inurl:cityname
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Google Consumer Survey
Cost $100-$2000
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Survey+infographic= lots of link ops
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Build A Local Interest Site
Cost $100-$2000
Time ???????
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Donate A Website
Cost$100-
$2000
Time?????????
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Local Internships
Cost Freeeee!!!!!
Time Minimal
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75% Success Rate
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bit.ly/LocalLinkBuilding
(tons of link ideas)
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Build more links.Build better content.
Make reviews a priority.Make your listings pretty.
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Mike RamseyFollow Me on Twitter @MikeRamseyOr Google.com/+MikeRamseyVisit Niftylaw.com