law student blogger and social media seminar › wp-content › uploads › ... · he is the...

LawStudentBloggerandSocialMediaSeminar

GrandHyattNewYork,April18,2016|@ACEDS_LS|#ACEDS_LS

SeminarSessionandTimelineOverview

Seminar Overview

8:30 Registration

9:00 Intro/SessionOne Whyinthe WorldShouldYouBlog?

10:15 Break

10:30 Session Two What DoesBlogging LookLike?

12:00 Lunch/AsktheExpert(Q&A)

1:00 SessionThree DidYouReallyMeantoSayThat?

2:15 Break

2:30 Session Four Where DoAllThe RoadsLead?

4:00 Close

LawStudent BloggerandSocialMediaSeminar

FellowBloggersSeminarPanelistsforToday’sGuidedDiscussions

AriKaplan

Ari Kaplan, a leading legal industry analyst, is an inaugural Fastcase 50 honoree and a finalist for ILTA’s 2015

Thought Leader of the Year award. His most recent book, Reinventing Professional Services: Building Your

Business in the Digital Marketplace, was released in Japanese, and Thomson Reuters is publishing the second

edition of The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development in 2016.

He is the principal researcher for a variety of widely distributed benchmarking reports and has been the keynote

speaker for events in Australia, Canada, the United Kingdom, and throughout the U.S. Kaplan is also the founder of

the Lawcountability® business development platform and iPhone app, a finalist for ILTA’s 2015 Innovative Solution

Provider of the Year award, and a two-time Ironman triathlon finisher.

AriKaplan|@AriKaplan |AriKaplanAdvisors.com


DougAustin

Doug Austin is the Vice President of Professional Services for CloudNine. At CloudNine, Doug manages

professional services consulting projects for CloudNine clients. Overall, Doug has over 25 years of experience

providing legal technology consulting, technical project management and software development services to

numerous commercial and government clients. Doug has managed projects in all phases of the EDRM eDiscovery life cycle. Doug is also the editor of the CloudNine sponsored eDiscovery Daily blog, which has become a trusted

resource for eDiscovery news and analysis and is an EDRM Education partner. Since its inception in 2010,

eDiscovery Daily has published over 1,350-lifetime posts regarding eDiscovery case law, trends and best practices,

which has included case law for over 300 unique cases.

DougAustin|@Cloud9Discovery |eDiscoveryDailyBlog


RobinAthlyn Thompson

Robin Athlyn Thompson is a two-time lifetime achievement award recipient acknowledging her service to &

work in the eDiscovery, Information Governance & Records Management Industries. Considered one of the

leading market strategists for this vertical, she holds a BS in Marketing, summa cum laude, & four industry

certifications including the certified eDiscovery Specialist, the Information Governance Professional, the Certified Information Professional & the Information Governance practitioner. Currently the Vice-President of

Marketing for BIA, she is responsible for its marketing initiatives, & is creator & producer of BIA’s nationally

recognized Knowledge Leadership Series.

RobinAthlyn Thompson| @RobinAthlyn


RobRobinson

Based in Austin, Texas, Rob Robinson is a proven technology marketer who has held senior leadership

positions with multiple top-tier legal technology providers. Rob writes and regularly posts on technology and

marketing topics on the ComplexDiscovery(.com) blog, in Weekly eDiscovery newsletter updates, on Twitter

@ComplexD, and on Linkedin. Rob holds a Certified Electronic Discovery Specialist (CEDS) certification from the Association of Electronic Discovery Specialists (ACEDS), as well as a Certificate of eDiscovery from the

Electronic Discovery and Evidence Training Institute. Additionally, Rob has held product management and

marketing leadership roles in technology-centric organizations to include Crossroads Systems (Director of

Marketing – Storage Area Networking) and Compaq Computer Corporation (Product Marketing Manager –

Deskpro and Prosignia Product Lines).

RobRobinson|@ComplexD |ComplexDiscovery.com


Seminar Overview

8:30 Registration


10:15 Break




2:15 Break


4:00 Close


WhyintheWorldShouldYouBlog?

AriKaplan|@AriKaplan |AriKaplanAdvisors.com

Expert Leader: Ari Kaplan

Blogging means different things to different people. There are also are different reasons people

blog. But why should you consider blogging as part of your career? During this initial seminar session attorney and author Ari Kaplan will lead an interactive discussion on key reasons why

you may want to consider blogging as part of your career development.

FiveWaysBloggingCanBenefitYourCareer

Talking Points

•How People Get Started In Blogging

•How Blogging Can Help You Stay Well Informed•How Blogging Can Help Position You As An Expert

•How Blogging Can Create The Right Relationships

•How Blogging Can Open Opportunities


Seminar Overview

8:30 Registration


10:15 Break




2:15 Break


4:00 Close


WhatDoesBloggingLookLike?

DougAustin|@Cloud9Discovery |eDiscoveryDailyBlog

Expert Leader: Doug Austin

It’s one thing to talk about blogging. It’s quite another thing to do it and do it well. In this highly

focused session one of the most prolific bloggers in the eDiscovery domain, Doug Austin, will lead an interactive exploration of techniques and tactics regularly used by legal and legal

technology professionals to blog effectively.

ADayintheLifeofaBloggingProfessional

Talking Points

•Identifying Mutual Areas of Interest (Writer and Reader)

•Focusing Efforts into a Reasonable Writing Workflow•Developing a Feedback Loop

•Researching for Credibility

•Avoiding Liability


Seminar Overview

8:30 Registration


10:15 Break




2:15 Break


4:00 Close


DidYouReallyMeantoSayThat?

RobinAthlyn Thompson| @RobinAthlyn

Expert Leader: Robin Athlyn Thompson

It has been said that if you do not know where you are going, all roads will lead there. This saying

also applies to the use of social networks. In this session, one of the most effective social networkers in the legal arena, Robin Athlyn Thompson, will marshal a detailed and informative

discussion on how legal professionals can leverage social networking for both professional and

personal benefit.

SocialMediaApproaches,Reproaches,andResults

Talking Points

•Identifying an Audience and Objective

•Developing an Approach •Personal Branding

•Engaging with Insight

•Building Those Relationships


Seminar Overview

8:30 Registration


10:15 Break




2:15 Break


4:00 Close


WhereDoAllTheRoadsLead?

RobRobinson|@ComplexD |ComplexDiscovery.com

Expert Leader: Rob Robinson

With all of the available options for creating, sharing, responding, and tracking online activities,

where does one start? In this final session of the ACEDS Law Student Blogging and Social Media seminar, social media enthusiast and eDiscovery professional Rob Robinson will share and solicit

thoughts from panelists and attendees on the best tools and resources for accomplishing your

blogging and social media objectives.

SocialMediaTools,ResourcesandRulesofThumb

Talking Points

•From Twitter to Google Plus: Choosing Your Social Media Conduits

•From Individual Posts to Commercial Communications: Tools For Simplifying Posting•From RSS to Google Alerts: Keeping Up With All The Information

•From Trends to Targets: Developing A Sustainable Approach to Social Networking

Follow(Up)

GrandHyattNewYork,April18,2016|@ACEDS_LS|#ACEDS_LS

[email protected]

@AriKaplan

[email protected]

@Cloud9Discovery

[email protected]

@RobinAthlyn

[email protected]

@ComplexD

law student blogger and social media seminar › wp-content › uploads › ... · he is the...

Documents